PRESENTATION DECK
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFORT
LAUSANNE
---
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, creators & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
HOW WE STAND OUT FROM THE COMPETITION
OWN THE MOMENT
ATHLETES ARE TRUSTED
CONNECT
1/3
Of all Internet users follow athletes on social media.
12%
more honest than traditional influencers
Consumers perceive athletes to be
62%
Of people influenced by celebrity recommandations are sports fans
49%
Of all consumers seek purchasing guidance from athletes on social media
57%
Of them state that athletes' behaviors supports tackling environmental issues.
V REASONS TO BELIEVE
FIRST THINGS FIRST
WHY PARTNER WITH ATHLETES ?
HUMAN
People like to follow people. Relatability and empathy lead to authenticity and credibility.
SOCIAL
Athletes are media powerhouses. They reach social audiences. Create their own content. For the best engagement rates out there.
CONTENT
Athletes can tell the story of your brand in so many ways. And through so many activations.
PURPOSE
Athletes stand for something. They’re role models on and off the pitch. The right voices for purpose marketing.
TARGET
There’s always an athlete to match your objectives. From demographics to territories, narratives or strategic brand goals.
V REASONS TO BELIEVE
FIRST THINGS FIRST
WHY PARTNER WITH ATHLETES ?
1/3
Of all Internet users follow athletes on social media.
12%
more honest than traditional influencers
Consumers perceive athletes to be
62%
Of people influenced by celebrity recommandations are sports fans
49%
Of all consumers seek purchasing guidance from athletes on social media
57%
Of them state that athletes' behaviors supports tackling environmental issues.
INTRODUCING OUR NEW
OUR EXCLUSIVE
ATHLETES
Assets waiting for your brief
JÜRGEN KLOPP
MANUEL NEUER
BORIS BECKER
ALEXANDER ZVEREV
JON
RAHM
ALINE KRAUTER
JUSTIN
ENGEL
JÜRGEN KLOPP
THE NORMAL ONE
HOW WE STAND OUT FROM THE COMPETITION
ONE OF THE GREATEST COACHES EVER
A LEADER & A CHANGE-MAKER
STANDING FOR PROGRESSIVE VALUES
5.3M
2019 UEFA Champions League Winner
2x FIFA The Best Coach
2x Bundesliga Winner
2020 Premier League Champion
EXCLUSIVE ATHLETES
MANUEL NEUER
G.O.A.T KEEPER
THE GOAT KEEPER
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
REDEFINED HIS POSITION
ICONIC EMBODIMENT OF SAFETY
6.1M
3.5M
14.1M
6.1M
2x UEFA Champions Leagues
2020 FIFA The Best
2014 World Cup Champion
11x Bundesliga Winner
GUY NEXT-DOOR, OUTDOOR FAN, ENTREPRENEUR
EXCLUSIVE ATHLETES
BORIS BECKER
TENNIS LEGEND
THE TENNIS LEGEND
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
YOUNGEST WIMBLEDON WINNER EVER
INSPIRED GENERATIONS
370K
380K
640K
LEADER, MENTOR & TENNIS EXPERT
PHILANTHROPIST & DIVERSITY ADVOCATE
Tennis Hall-of-Famer
Years as a tennis pundit
20
Davis Cup wins
Grand Slams Titles (+6 as a coach)
6
EXCLUSIVE ATHLETES
BLUEPRINT OF THE MODERN PLAYER
ALEXANDER ZVEREV
THE FACE OF TENNIS NEW GENERATION
AN INSPIRING STORY OF RESILIENCE
2.3M
TECH-INVESTOR, FAMILY MAN & PHILANTHROPIST
140K
500K
85K
2020 Olympic Gold Medal
Grand Slam Finals
Top ATP Ranking
11x Bundesliga Winner
3
#2
FUTURE TENNIS GREAT
OUR EXCLUSIVE ATHLETES
JUSTIN
ENGEL
GERMANY'S NEW TENNIS SENSATION
YOUNGEST ITF TOURNAMENT AT ONLY 16
15K
FIRST 2007-BORN PLAYER TO WIN AN ATP MATCH
ITF World Tennis Tour titles
5
EXCLUSIVE ATHLETES
BIGGEST NAME IN GOLF
JON
RAHM
THE BEST GOLF PLAYER
CAPTAIN OF ONE OF THE FINEST TEAM
2.3M
WORLD'S HIGHEST PAID SPORTSMAN
140K
500K
85K
11 PGA Tour wins
8 European Tour wins
2 Ryder Cup wins
2 LIV Golf wins
OUR GOLF TALENTS
A new era of golf is emerging with a diversified audience & more ways to access the sport.
From technological enhancements to social media influencers, more fans are interested in watching & participating in the sport. It is also becoming increasingly global with more international players, tournaments & coverage.
Due to its global structure & reach, golf can provide brands with a unique opportunity to drive sales (e.g. B2B), build brand awareness & reach new customers in markets around the world.
Brian Harman
Tom Kim
Akshay Bhatia
Keegan Bradley
Aline Krauter
Phil Mickelson
SPORTFIVE: THE WORLD'S LEADING GOLF AGENCY
BRAND-LED SERVICES
FINDING
THE ONE
FINDING THE ONE
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
WE CAN ALSO HELP YOU
Apart from our exclusive athletes we can serve you with 750+ athletes around the world, adapting our recommendation of athletes to your scope, budget & needs:
LOCAL HEROES
Niche or seasonal sports champions are an authentic way to create proximity & relatability for your brand.
NATIONAL TREASURES
Promising local athletes are your way into a role model and mentor figure. Awareness & trust will reward consistency when they finally win.
SPORT LEGENDS
Share a sporting icon’s glory to present your brand as the secret behind & premium reward of enduring success & admiration.
GLOBAL SUPERSTARS
Partner with world-class sport stars to generate global reach & appeal, emotionalize your brand and engage fans wherever sports go.
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
XIN XU
SUBWAY
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
MARIA SHARAPOVA
EVIAN
SOME OF OUR PREVIOUS WORK WITH ATHLETES
WE CAN SUPPORT YOU
WHATEVER YOUR NEEDS
MATS HUMMELS
SONOS
OLIVIER GIROUD
REXONA
In finding the right athlete solution.
Some of our previous work include :
OUR EXCLUSIVE ATHLETES
AND MANY
MANY MORE
HOW TO WORK WITH US
OUR MISSION
OUR
PROCESS
1.
2.
3.
4.
BRIEF
When you tell us everything about your needs
ATHLETE ID
Where we identify the athletes best suited to your scope of needs.
NEGOTIATION
After agreeing on the asset(s) we work on guaranteeing the best possible rights package for your budget.
ACTIVATION
Optional. We can help bring your partnership to life with our creative & production teams.
EX: LEGO
To adress young girl, the brand launched a global campaign featuring star female players & inspirational role models
More
More
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE EXPANSION
For a UK extension of the campaign, Sportfive started the Unstoppable FC, featuring Sam Kerr, Laura Hemp, Beth Mead & Rachel Daly
More
THE ACTIVATION
A digital brand content series highlighting the players from young girl to champion & the barriers they had to break down to become unstoppable. Workshops targetted at 8-11 girls were also held across the UK featuring the players.
More
THANK YOU
THAT WAS SPORTFIVE IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WHAT WE DO
WE ARE A ONE-STOP SHOP FOR YOUR
BRAND, AUDIENCE & COMMERCIAL DEVELOPMENT
STORYTELLING
Depending on your objectives, we can help you tell your story, grow your brand & engage your target audience in the most relevant & efficient way.
PRODUCTION
We deliver high-end creative & production solutions for athletes to build an ever stronger connection with fans through great content.
DISTRIBUTION
XXXX
MONETIZATION
Our ambition is to create an original platform for an athlete to convey his/her message in a monetizable way.
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
ALL ABOUT PODCASTS
PODCASTS
OUR SUPERPOWER
AUDIO & VIDEO
STRATEGY ENGAGEMENT
PODCAST USP
DIVERSE CONTENT FORMAT
TARGET AUDIENCE ENGAGEMENT
REACH EXPANSION
STRATEGY
CREATION
PRODUCTION
FULL SERVICE
POSTING
It seems to be ubiquitous these days, but why should you get into podcasts ?
EASE OF PRODUCTION
Podcasts' lightweight production process has made it a new must-have in the world of sports.
CONVERSATIONAL
Its conversational quality made it a great way to spread your take on current events & feature guests.
VERSATILE
A fluid format, it can engage core audiences through long-form audio on streaming platforms or be cut down to reach new fans on video & social media.
WE CAN OPTIMIZE
YOUR SOCIAL
MEDIA CHANNELS
We can use our expertise managing the social channels of top athletes & teams to advise you. Produce unparalleled premium content for your brand. Even fully run your accounts from strategy to distribution. But we can bring so much more :
OWN THE MOMENT
START WITH A BANG
We can help you (re)start your social channel for maximum fan fare, associating with brands & media to grab attention.
LEVERAGE OUR NETWORK
Make the most of Sportfive's global network of rightsholders, media partners & creators to posts collabs & crossposts. And boost your social reach & engagement.
BREAK INTO NEW MARKETS
Our international footprint can also help you extend your social presence to overseas markets such as China or the US.
REPORTING W/ ACTIONABLE INSIGHTS
AUDIENCE DEVELOPMENT TACTICS
IMPROVING
NEW MARKETS EXPANSIONS (INCL. CHINA)
MEDIA DAYS & SHOOTING
REMOTE CREATIVE CONTENT CREATION
EXECUTING
CHANNEL AUDIT
BENCHMARK
PREPARING
PLATFORM LAUNCH STRATEGY
HOW WE STAND OUT FROM THE COMPETITION
WE CAN HELP YOU WITH
ORIGINAL CONTENT
INSPIRING
STORIES
Whether it's a mental battle, a hard-fought comeback or an against-the-odds win, these in-depth formats are the way to tell an inspiring story.
ADDRESS
ISSUES
Those formats are a great way to take on & adress societal issues through the lense of sport
GLAD TO
HELP
We can help with the conceptualization, production & distribution of long-form pieces like documentaries / YT series
MAKE POP
CULTURE
We can work on a branded YouTube series. Shorter content to dive in a new passion point & monetize the athlete's presence (or something like that)
WE CAN CREATE
PUBLIC
RELATION OPPORTUNITIES
Sportfive will help collaborate with media for PR opportunities to prop-up & complete an athlete's perception by the public. And work on reach & likeability.
HOW WE STAND OUT FROM THE COMPETITION
REACH STRATEGIC AUDIENCES
Collaborating on a piece with a media outside of football is a great way to reach strategic non-sport fan audiences.
CROSS OVER TO LIFESTYLE
Work on a more complete & authentic perception of the athlete by crossing over to a lifestyle / fashion media.
MONETIZE
Leverage Sportfive's vast network of clients & partner media to create & make the most of these PR opportunities.
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
NUMBER ONE IN FOOTBALL
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
ALL ABOUT PR
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
YOUR GLOBAL TEAM
RON WIEGAND
Berlin / Sales Director
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
Drive home the fact that WE DOIN IT FOR THE MONEY
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Copy of Athletes Credentials V3
By mathieuaribart
