PRESENTATION DECK
X
PARTNERSHIP OBJECTIVES
GLOBAL
Qatar Airways aims to activate a global sport asset through a long-term, credible & emotionnally resonant partnership.
BRIDGE-BUILDING
This collaboration is designed to position Qatar Airways a bridge-builder between all of the world's cultures, origins & faiths.
PREMIUM
The partnership has to position Visit Qatar as a premium travel brand, with a high level of prestige & service.
INNOVATIVE
This association has to promote Visit Qatar as an innovative brand in its support of global sports & their fan experience.
OBJECTIVES
PARTNERSHIP
"If the world would be a football cabin (aka locker room), we wouldn't have any wars"
- Jürgen Klopp
JÜRGEN KLOPP
THE NORMAL ONE
WHO IS JÜRGEN KLOPP ?
ONE OF THE GREATEST COACHES EVER
AN EMPATHETIC LEADER
STANDING FOR CORE VALUES
5.3M
2019 UEFA Champions League Winner
2x FIFA The Best Coach
2x Bundesliga Winner
2020 Premier League Champion
LOVED EVERYWHERE
A LEADER,
A LEGEND
UNIVERSALLY ADMIRED
Jürgen Klopp's likability level in key global countries :
Source: Sportfive Business Intelligence, 2024
Jürgen Klopp is the most-liked top manager (among 18 markets)
90%
82%
87%
89%
86%
88%
89%
WHY PARTNER WITH JÜRGEN KLOPP ?
JÜRGEN KLOPP IS
THE PERFECT BRAND AMBASSADOR
A LEADER
Jürgen Klopp's emotional intelligence is second to none, making him an authentic, relatable & inspiring leader, admired by all the players he coached.
INFLUENT
With only a year of social media presence, Jürgen Klopp has already gathered 5.3M Instagram followers, with an impressive 8.1% engagement rate
IMPACTFUL
In the year after his Erdinger beer UK campaign, the brand's sales went up by 62%, making it the UK's #1 wheat beer 2 years after its launch.
CORE VALUES
Off-pitch, Jürgen is a humble family man, who values integrity, long term partnerships & sees sport as a force for good.
German. Trusted. Aspirational.
OUR 3 MAIN OBJECTIVES
DESCRIPTION
WHAT SHOULD THE COLLABORATION ACCOMPLISH ?
3 STRATEGIC GOALS OF THE PARTNERSHIP
ACTIVATION CONCEPTS
1.
IMAGE ENHANCEMENT
Position Qatar Airways as a cultural bridge-builder.
Klopp Class at 30,000 feets,
Fan Lab,
Klopp's Eleven,
Speaker Series
2.
COMMERCIAL IMPACT
Drive ticket sales &
brand preference
Klopp's Travel Diary,
Champion's Journey
3.
NEW BUSINESS OPPORTUNITIES
Establish Qatar Airways as a lifestyle brand in padel
Padel Ambassador,
Padel Challenge
RIGHTS PACKAGES
PRODUCTION
Extra 1x Day (6h) for appearances or production p.a (local to JK)
MEMORABILIA
20x signed items p.a
SPECIAL ADD-ON PACKAGE
OPTIONAL PACKAGES
(depending on availability)
CHAMPIONS LEAGUE PANEL (EG AT FINAL)
1 VIP panel appearance
PADEL EVENT
1 day Workshop + Celebrity match
MEDIA EXPERT (WC OR SIMILAR)
2 studio days with BeIN
5 YEARS / 5 SEASONS*
FRAMEWORK
COMMERCIAL
QATAR AIRWAYS + VISIT QATAR PACKAGE
APPEARANCE
2 hours appearance at Qatar Sport Event p.a (local to JK)
EXCLUSIVITY
Airlines for Qatar Airways / Tourism for Visit Qatar
PRODUCTION
1x Day (6h) for appearances or production p.a (local to JK)
TERM
5 years (Oct 2025 - Dec 2030)
IP USAGE
(D)OOH / Digital / TVC
TERRITORY
Global
PRESENCE
1 day of presence in Qatar p.a
ACTIVATION
IDEAS
To support the achievement of our objectives for Qatar Airways
QATAR AIRWAYS
ACTIVATION IDEAS
PADEL EVENTS APPEARANCES
+ Appearances at premier padel events, as brand ambassador of Qatar Airways
+ Participation at exclusive Qatar Airways VIP padel tournament.
eg. Mallorca Country Club
ADVERTISING WITH JK'S TESTIMONIAL
+ TVC showcasing Jürgen Klopp's passion for travel in style, focusing on comfort, safety, reliability & friendliness.
CONVENTION APPEARANCE & TALK
+ The goal is to establish Jürgen Klopp as a cultural bridge-builder
+ Theme : "from the football cabin to the airplane cabin"
+ "If the world was like a football cabin (locker room), there would be no more wars"
ACTIVATION
IDEAS
To support the objective of establishing Qatar as a premium sport travel destination, through JK's personal experiences & values
VISIT QATAR
ACTIVATION IDEAS
ASPIRE ACADEMY VISIT & CHAT
+ Content creation around Jürgen Klopp visit / chat / Q&A session with Aspire coaches & modern sport scientists
ATTENDANCE AT PADEL EVENT
+ Appearances at Qatar Sports padel events
+ Possible friendly celebrity game participation
+ Possible trophy presentation to the winner pair
GARAGE VISIT
AT QATAR F1 GP
+ Content creation around Jürgen Klopp's attendance of Qatar F1 Grand Prix
+ Pit, garage visit & talks with fan-favourite teams & personalities
NEXT STEPS
PARTNERSHIP
OVERVIEW
Sept '25
League
Phase
Debut
Jun-Jul '26
Jun-Jul '28
Jun-Jul '30
Qatar P'ship
May '26
Final in
Budapest
Oct '25
Partnership
Kickoff at
Anfield
2025-26
2027-28
2029-30
2026
FIP
World Padel Championships
2028
FIP
World Padel Championships
2030
FIP
World Padel Championships
NEXT STEPS
NEXT STEPS & TIMELINE
July 25th
Finalize partnership package incl. rights & benefits
EO July
Present concept to QA at Cricket Game in Sydney
EO August
+ Final alignment meeting with JK
+ QA Pitch in Mallorca, Hamburg or Frankfurt area
OWNER:
All parties
Sept / Oct
+ Start of UCL league phase
+ Partnership kickoff at Anfield with Qatar, JK, Pitch & Sportfive
All parties
DANKE
LET'S TALK
NEW BUSINESS OPPORTUNITY
NEW BUSINESS OPPORTUNITY
PADEL WITH MARC KLOPP
Jürgen Klopp's son is an active investor & developer in the padel ecosystem. His potential role in the partnership coul be :
CO-HOST OF PADEL WORKSHOPS
1.
CONNECTOR BEWTEEN ELITE & GRASSROOT PADEL
2.
PARTICIPANT IN ACTIVATION LIKE PADEL WITH KLOPP
3.
INFRASTRUCTURE PARTNER IN GERMANY, UK & SPAIN
4.
OBJECTIVE: BUILD A VERTICALLY INTEGRATED,
CREDIBLE PADEL STRATEGY WITH QA
5.
RIGHTS PACKAGES
IP USAGE
(D)OOH / Digital / TVC
TERRITORY
Global
PRODUCTION
1x Day (6h) for appearances or production p.a (local to JK)
LICENSE FEE
3M€ net per annum
STANDARD PACKAGE
PRODUCTION
1x Day (6h) for appearances or production p.a (local to JK)
LICENSE FEE
+ 500k€ net per annum
MEMORABILIA
20x signed items p.a
SPECIAL QATAR AIRWAYS ADD-ON PACKAGE
OPTIONAL PACKAGES
(depending on availability)
+ 500k€ p.a
CHAMPIONS LEAGUE PANEL (EG AT FINAL)
1 VIP panel appearance --
+ 500k€ p.a
PADEL EVENT
1 day Workshop + Celebrity match ------------------------------
+ 200k€ p.a
MARC KLOPP
Consultant Padel Business development ---------------------
MEDIA EXPERT (WC OR SIMILAR)
2 studio days with BeIN ----------------
+ 1.0M€ p.a
From Oct '25 to Oct '30
5 YEARS / 5 SEASONS
FRAMEWORK
COMMERCIAL
IP USAGE
(D)OOH / Digital / TVC
TERRITORY
Global
PRESENCE
1 day appearance in Qatar p.a
LICENSE FEE
2.5M€ net per annum
SPECIAL VISIT QATAR PACKAGE
APPEARANCE
2 hours appearance at Qatar Sport Event p.a (local to JK)
FINANCIAL SUMMARY
OPTIONS & ACTIVATIONS
Depending on availability
QATAR AIRWAYS BASIC PACKAGE
3.0M€
SEASON 1 & 2
2.7M€ (MAX)
FINANCIAL SUMMARY
OPTIONS & ACTIVATIONS
Depending on availability
QATAR AIRWAYS BASIC PACKAGE
3.0M€
SEASON 3 & 4
2.7M€ (MAX)
VISIT QATAR PACKAGE
2.5M€
Depending on availability
FINANCIAL SUMMARY
OPTIONS & ACTIVATIONS
Depending on availability
QATAR AIRWAYS BASIC PACKAGE
3.0M€
SEASON 1 & 2
2.7M€ (MAX)
FINANCIAL SUMMARY
OPTIONS & ACTIVATIONS
Depending on availability
QATAR AIRWAYS BASIC PACKAGE
3.0M€
SEASON 3 & 4
2.7M€ (MAX)
MAXIMUM FEE P.A
VISIT QATAR PACKAGE
2.5M€
Depending on availability
8.2M€
PITCH INTERNATIONAL TO RECEIVE 5% ANNUALLY
FINDER'S FEE
RIGHTS PACKAGES
IP USAGE
(D)OOH / Digital / TVC
TERRITORY
Global
PRESENCE
1 day appearance in Qatar p.a
LICENSE FEE
2.5M€ net per annum
SPECIAL VISIT QATAR PACKAGE
APPEARANCE
2 hours appearance at Qatar Sport Event p.a (local to JK)
PHASE 2 :
* Season 3 & 4 - Sep '27 to Aug '29
4 YEARS / 4 SEASONS
FRAMEWORK
COMMERCIAL
ADDITIONAL VISIT QATAR PARTNERSHIP CONCEPT*
A SPORTS LEGEND
A SUCCESS STORY
Jürgen Klopp is one of the most celebrated & respected football figures of the last two decades. Having led two of the most popular European clubs -Liverpool FC & Borussia Dortmund- to the top of world football.
A SUCCESS STORY
THE KLOPP WAY
WINNING
JÜRGEN KLOPP'S VALUES
LEADERSHIP
Jürgen Klopp’s ability to inspire & unite teams reflects the strong leadership that drives success in any industry.
EXCELLENCE
His track record of winning titles and transforming teams showcases a relentless pursuit of excellence, much like top brands.
HUMILITY
Despite his success, Klopp remains down-to-earth & approachable, making him a relatable & trusted figure.
IS NOT JUST ABOUT THE RESULT
EXCITEMENT
His passionate presence in a club & attacking style of football embody the thrill & energy that captivate audiences worldwide.
LOVED EVERYWHERE
A LEADER,
A LEGEND
UNIVERSALLY ADMIRED
Jürgen Klopp's likability level in key global countries :
Source: Sportfive Business Intelligence, 2024
Jürgen Klopp's is the most-liked top manager (among 18 markets)
90%
82%
87%
89%
86%
88%
89%
FIFA WORLD CUP 2026
USA - CANADA - MEXICO
ACTIVATE THE WORLD CUP WITH JÜRGEN
Audience, characters, storylines & emotions...
PEOPLE WATCHED
THE LEGENDARY 2022
WORLD CUP FINAL
1.42BN
THE EVENT ENGAGED
FANS WORLDWIDE ACROSS ALL MEDIA
5BN
Sources : FIFA World Cup 2022, Global Engagement & Audience Report
: AVERAGE LIVE GLOBAL AUDIENCE PER GAME. THAT'S ALMOST 2 SUPERBOWLS
175M
LEVERAGE JÜRGEN FOR :
+ REGIONAL DEALS
+ MEDIA CAMPAIGNS
+ SPEAKING ENGAGEMENTS
+ IN-STADIUM HOSTING
A PERSONALITY THAT
DRIVES BUSINESS IMPACT
As evidenced by his Erdinger beer UK collaboration:
+62%
POST CAMPAIGN SALES UPLIFT. DESPITE COVID ON-TRADE RESTRICTIONS
+12.5%
WHEAT BEER CATEGORY GROWTH DURING THE SAME PERIOD
AN EFFICIENT BRAND AMBASSADOR
#1
IN THE 2YEARS AFTER THE CAMPAIGN, ERDINGER BECAME THE UK'S #1 WHEAT BEER BRAND
KLOPP PARTNER BRANDS
A SPOKESPERSON
BUILDING LASTING BRAND SUCCESS
A LEADING SPEAKER
SPEAKER
OUR SUPERPOWER
Jürgen is also a great speaker for corporate events, where his passion & skills easily translate.
LEADERSHIP TALK
Inspire your employees through Jürgen's leadership talks, skills, vision & presence at internal events & offsites.
MOTIVATION
Jürgen knows how to motivate a team, whether its members are players, sellers or managers. He gets them pumped.
Q&A'S
Being able to ask your own questions & spend time talking to Jürgen is of massive value for employee satisfaction & engagement.
JÜRGEN IS A NEWFOUND
INSTAGRAM
SENSATION
Launched in June 2024, @Kloppo has become a popular face on Instagram growing a large & highly-engaged fanbase.
A NEW SOCIAL SENSATION
4,6M
Instagram followers
8,1%
Engagement rate
37.2M
Unique views on his account launch video
JOIN US & BE PART OF
THE NEW ERA
OF JÜRGEN
KLOPP
As Head of Football for the global Red Bull football ecosystem.
STAND FOR EXCITEMENT
Jürgen Klopp’s electrifying presence, high-energy football & passionate leadership make him a symbol of pure excitement on & off the pitch.
IMPACT FOOTBALL'S FUTURE
Through his innovative tactics, inspirational leadership, and commitment to developing talent, Klopp continues to shape the future of football for generations to come.
ON A GLOBAL SCALE
With Red Bull-owned clubs in 3 continents, a World Champion F1 team & so many other sport endeavors, Jürgen's new footprint is international.
8 REASONS WHY
A DISTINCTIVE IDENTITY
1.
FAST-PACED
2.
UNPREDICTABLE
3.
ENERGETIC
4.
AGRESSIVE
5.
SPECTACULAR
6.
PHYSICAL
7.
TECHNICAL
8.
HAIR-RAISING
Get ready to see more of Jürgen's trademark Heavy Metal Football :
WITH NEW RESPONSIBILITIES COMES
A CONSTANT GLOBAL PRESENCE
Jürgen has multiple international touchpoints and passions
AN INTERNATIONAL FOOTPRINT
Hover over the dots
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFORT
LAUSANNE
---
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
REPORTING W/ ACTIONABLE INSIGHTS
AUDIENCE DEVELOPMENT TACTICS
IMPROVING
NEW MARKETS EXPANSIONS (INCL. CHINA)
MEDIA DAYS & SHOOTING
REMOTE CREATIVE CONTENT CREATION
EXECUTING
CHANNEL AUDIT
BENCHMARK
PREPARING
PLATFORM LAUNCH STRATEGY
HOW WE STAND OUT FROM THE COMPETITION
WE CAN HELP YOU WITH
ORIGINAL CONTENT
INSPIRING
STORIES
Whether it's a mental battle, a hard-fought comeback or an against-the-odds win, these in-depth formats are the way to tell an inspiring story.
ADDRESS
ISSUES
Those formats are a great way to take on & adress societal issues through the lense of sport
GLAD TO
HELP
We can help with the conceptualization, production & distribution of long-form pieces like documentaries / YT series
MAKE POP
CULTURE
We can work on a branded YouTube series. Shorter content to dive in a new passion point & monetize the athlete's presence (or something like that)
WE CAN CREATE
PUBLIC
RELATION OPPORTUNITIES
Sportfive will help collaborate with media for PR opportunities to prop-up & complete an athlete's perception by the public. And work on reach & likeability.
HOW WE STAND OUT FROM THE COMPETITION
REACH STRATEGIC AUDIENCES
Collaborating on a piece with a media outside of football is a great way to reach strategic non-sport fan audiences.
CROSS OVER TO LIFESTYLE
Work on a more complete & authentic perception of the athlete by crossing over to a lifestyle / fashion media.
MONETIZE
Leverage Sportfive's vast network of clients & partner media to create & make the most of these PR opportunities.
ALL ABOUT PR
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
YOUR TEAM AT SPORTFIVE
YOUR GLOBAL TEAM
RON WIEGAND
Berlin / Sales Director
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
Drive home the fact that WE DOIN IT FOR THE MONEY
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior