JUSTIN ENGEL PRESENTATION
THE FUTURE OF TENNIS
OUR RECOMMENDATION
GET TO KNOW
JUSTIN ENGEL
17yo tennis
PRODIGY
Explosive
ATHLETICISM
Mental
TOUGHNESS
Confidence &
CHARISMA
Highly
AMBITIOUS
OUR RECOMMENDATION
GET TO KNOW
JUSTIN ENGEL
HIGH-ENERGY, AGRESSIVE GAME
EXPLOSIVE ATHLETICISM
A 17YO RISING TENNIS PRODIGY
EARLY MENTAL TOUGHNESS
CONFIDENCE & CHARISMA
OUR RECOMMENDATION
GET TO KNOW
JUSTIN ENGEL
28K
+77% in the last month
Top countries
65% being under 35yo
CLIMBED 130+ POSITIONS IN THE ATP SINCE JAN 2025
EXPLOSIVE ATHLETICISM
A 17YO RISING TENNIS PRODIGY
EARLY MENTAL TOUGHNESS
YOUNGEST PLAYER TO PLAY QF ON GRASS IN 40 YEARS
A RISING STAR
A RISING STAR
JUSTIN IS A YOUNG
GERMAN TENNIS RISING STAR
With an impressive progression :
"Most exciting challenger in Germany - perhaps worldwide at the moment" -
- Philipp Kohlschreiber
former ATP#16
#219
ATP RANKING
IN JUNE 2025
+150
POSITIONS WON IN THE ATP RANKING SINCE JANUARY 2025
40YEARS
YOUNGEST PLAYER TO REACH QUARTER FINALS ON GRASS COURTS IN
(AT 2025 STUTTGART ATP250)
OUR ATHLETES
DIGITAL
NATIVE
Young, digitally fluent & with international appeal, Justin organically complements any content ecosystem:
Top countries
OF WHOM ARE UNDER 35YO
65%
FOLLOWERS IN THE LAST MONTH
+77%
28K
INSTAGRAM ENGAGEMENT RATE
18%
WHAT WE DO
JUSTIN ENGEL IS
BIG ON STYLE & PERSONALITY
LIFESTYLE RELEVANCE
Bridging over sport, culture & community, Justin Engel is a fresh face medium to connect with your community in an authentic way.
His attitude carries beyond the tennis courts.
AMBITIONS & DRIVE
Extremely driven & hard-working, Justin is full of confidence & ambition about his path forward.
TRAVELLING THE WORLD
Justin is already playing across many international venues such as Spain, Italy, Bahrain, India, Portugal, Mexico, Kha or Turkey & more.
"I have a plan. I will become the #1 player in the world"
- Justin Engel
JUSTIN ENGEL IS
A PERFECT BRAND FIT WITH RED BULL
When you consider...
ALL IN ALL
STYLE OF PLAY
EXPLOSIVE
POWERFUL
HIGH ENERGY
RISING STAR
FAST PROGRESSING
AHEAD OF THE CURVE
ATP TOP 10 BOUND
EXCITING
FOCUSED
CONTENT CREATOR
YOUNG LAD
DIGITALLY FLUENT
TOP ENGAGEMENT
CELEBRITY SUPPORT
LIFESTYLE APPEAL
CROSSOVER OPPORTUNITIES
TRAVELLING LIFESTYLE
EXCITING VENUES
BIG PERSONALITY
ONLY JUST STARTING
YOUR PARTNERSHIP
WITH JUSTIN
ACTIVATION IDEAS
PART I
ACTIVATION
IDEAS
ONE SHOT : SMASH POINT
HOMECOURT HERO
Under pressure serve precision challenge.
Emotional homecoming court revamp.
Platform:
Red Bull integration:
+ Branded targets
+ Branded overlays (coundown, cuts, etc)
+ Product placement
+ Justin's sporting prowesses
Platform:
Red Bull integration:
+ Branded court redesign
+ Product giveaway during community day
+ Product placement in Youtube live &
local press covering of the event
+ Product placement in emotional
homecoming video report
* mockup for effect only (Adidas contract binding)
PART II
ACTIVATION IDEAS
ENERGY UNFILTERED
SERVE SPEED
TO TOP SPEED
Post-game live conversations with fans
Are tennis reflexes sharp enough for F1 ?
Platform:
Red Bull integration:
+ Live product placement (both Justin &
interviewer hold a RB can)
+ Live product interaction : Justin opens
can before toughest questions
+ High-energy, fun & no-nonsense
interview tone, in line with Red Bull brand
Platform:
Red Bull integration:
+ Lean into to Justin's passion for sim racing
+ Red Bull Racing branded F1 simulator
+ Branded focus, reaction time & mental
endurance challenges in a never-seen-
before Tennis x F1 crossover
+ Branded stats & data overlay
+ Product placement
WHAT YOUR COLLABORATION WITH JUSTIN CAN LOOK LIKE
RIGHTS PACKAGES
SOCIAL MEDIA
12 Instagram posts p.a in collaboration with RB channels (4 Reels, 4 statics, 4 stories)
APPEARANCES
6 x 2h appearance days at mutually agreed RB events p.a / subject to Justin's schedule
CONTENT PRODUCTION
3 x 8 hours shoot for content production p.a
Visual material / Name / Voice
IP RIGHTS
Branded patch on cap / left or right shoulder patch (> 3sq inches) on competition shirt
BRANDED ASSET
3 years
TERM
AUTOGRAPHS
50 signed pieces of memorabilia p.a
TRAVEL
Business class / 5* hotels for Justin + 1 guest
MARKETING
Aligned brandbuilding & storytelling approach across RB platforms
FEE
250,000€ p.a
TOURNAMENT BONUS
+ ATP 1000 or Grand Slam Quarter Final : 75,000€
+ ATP 1000 or Grand Slam Semi Final : 100,000€
+ ATP 1000 or Grand Slam Final : 150,000€
for position reached on the 31st December of the calendar year
RANKING BONUS
+ ATP Top 150 : 50,000€ on year 1 only
+ ATP Top 100 : 100,000€ on year 1 & 2 only
+ ATP Top 50 : 150,000€
CONTRACT RENEGOTIATION
If Justin reaches ATP Top 20 at any point throughout the term, the contract requires renegotiation
BONUS &
RENEGOTIATION STRUCTURE
CAP+PATCH P'SHIP
CAP & PATCH
OPTION
WHAT YOUR COLLABORATION WITH JUSTIN CAN LOOK LIKE
RIGHTS PACKAGES
SOCIAL MEDIA
4 Instagram posts p.a in collaboration with KIA channels (2 Reels, 2 statics, 2 stories)
APPEARANCES
3 x 2h appearance days at mutually agreed KIA events p.a / subject to Justin's schedule
CONTENT PRODUCTION
1 x 8 hours shoot for content production p.a
Visual material / Name / Voice
IP RIGHTS
Left or right shoulder patch (> 3sq inches) on competition shirt
BRANDED ASSET
3 years
TERM
AUTOGRAPHS
10 signed pieces of memorabilia p.a
TRAVEL
Business class / 5* hotels for Justin + 1 guest
MARKETING
Aligned brandbuilding & storytelling approach across KIA platforms
FEE
150,000€ p.a
TOURNAMENT BONUS
+ ATP 1000 or Grand Slam Quarter Final : 75,000€
+ ATP 1000 or Grand Slam Semi Final : 100,000€
+ ATP 1000 or Grand Slam Final : 150,000€
for position reached on the 31st December of the calendar year
RANKING BONUS
+ ATP Top 150 : 50,000€ on year 1 only
+ ATP Top 100 : 100,000€ on year 1 & 2 only
+ ATP Top 50 : 150,000€
CONTRACT RENEGOTIATION
If Justin reaches ATP Top 20 at any point throughout the term, the contract requires renegotiation
PATCH PARTNERSHIP
PATCH ONLY
OPTION
BONUS &
RENEGOTIATION STRUCTURE
WHAT YOUR COLLABORATION WITH JUSTIN CAN LOOK LIKE
RIGHTS PACKAGES
SOCIAL MEDIA
4 Instagram posts p.a in collaboration with RB channels (2 Reels, 2 statics, 2 stories)
APPEARANCES
3 x 2h appearance days at mutually agreed RB events p.a / subject to Justin's schedule
CONTENT PRODUCTION
1 x 8 hours shoot for content production p.a
Visual material / Name / Voice
IP RIGHTS
Branded patch on cap
BRANDED ASSET
3 years
TERM
AUTOGRAPHS
10 signed pieces of memorabilia p.a
TRAVEL
Business class / 5* hotels for Justin + 1 guest
MARKETING
Aligned brandbuilding & storytelling approach across RB platforms
FEE
100,000€ p.a
TOURNAMENT BONUS
+ ATP 1000 or Grand Slam Quarter Final : 75,000€
+ ATP 1000 or Grand Slam Semi Final : 100,000€
+ ATP 1000 or Grand Slam Final : 150,000€
for position reached on the 31st December of the calendar year
RANKING BONUS
+ ATP Top 150 : 50,000€ on year 1 only
+ ATP Top 100 : 100,000€ on year 1 & 2 only
+ ATP Top 50 : 150,000€
CONTRACT RENEGOTIATION
If Justin reaches ATP Top 20 at any point throughout the term, the contract requires renegotiation
CAP PARTNERSHIP
CAP ONLY
OPTION
BONUS &
RENEGOTIATION STRUCTURE
ADDITIONAL
OPPORTUNITY
ACTIVATION IDEAS
We’re working on a documentary project for Justin Engel and would like to give Red Bull the first refusal to come on board to commission this in partnership with SPORTFIVE.
WE OFFER LIMITLESS OPPORTUNITIES
A STAR RISING IN REAL-TIME
THE PITCH
As an audience, we watch films where legends talk about other legends, or biopics where an actor plays a young sports star in their prime, but when do we get the chance to see one develop first hand?
There is uncertainty, pressure, raw, unfiltered moments where talent is tested & we don’t know the outcome. This is a documentary unfolding in real time, with no guarantees, no tidy narrative arcs, just the electric question at the heart of all greatness:
A front-row seat to witness what it takes to go from tennis prodigy to world superstar.
WILL HE MAKE IT ?
A RISING STAR
There is an irresistible tension in that question. And it’s what makes Engel’s journey so watchable.
Because whether he lifts Grand Slam trophies or stumbles on the biggest stages, what audiences will witness is the full, human story of a prodigy pushing against the limits of his mind, body & soul to see how far he can go. The grind, the doubts, the breakthroughs, all of it, laid bare...
This is a coming-of-age tale. A deep dive into the anatomy of excellence. A living portrait of what it truly takes to reach the summit & what it costs along the way.
Engel’s story is just beginning. That’s the magic & the world gets to watch, serve by serve, step by step, as history happens.
AN UNMISSABLE STORY
A RISING STAR
PRODUCTION APPROACH
We will follow Justin Engel across his development, filming at regular intervals to capture both everyday training & milestone moments.
From early morning sessions in Hamburg to major tournaments like Roland Garros & Wimbledon, our cameras will be there to document not just the matches, but the margins, the travel, the recovery, the pressure & the quiet moments in between.
By checking in throughout the year, we’ll witness his physical evolution, his emotional growth & the toll of chasing elite success. Through close access & a small, nimble crew, we’ll build a portrait of who Justin really is, not just as a rising tennis star, but as a young man learning who he wants to become.
DANKE
LET'S TALK
LET'S TALK
WHO ARE WE ?
AGENDA
+ INTRODUCTION
+ GETTING TO KNOW JUSTIN
+ YOUR BRAND
+ COMMERCIAL
+ ADDITIONAL SERVICES
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
NEW YORK
LONDON
PARIS
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
HONGKONG
RIYADH
NEW DELHI
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
LAUSANNE
---
HAMBURG
MUNICH
BERLIN
FRANKFURT
OUR LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Andrea Petkovic
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WE ARE ALSO
A MAJOR
PLAYER IN GLOBAL TENNIS
WE LOVE TENNIS
& Top Athletes
Network
OUR BELIEF
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, influencers & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
EMPLOYMENT CONTRACTS
MEDICAL TREATMENT
MENTAL SUPPORT
ATHLETIC SUPPORT
NUTRITION SUPPORT
ADVISING &
NEGOTIATION
MRI APPOINTMENTS
PHYSIOTHERAPY
ORTHOPEDICS
GERMAN DOC NETWORK
COLLAB w/GERMAN EXPERTS
Dr. MARCO HARTL BESPOKE CONCEPT
LARGE CHOICE OF MENTAL COACHES
MAXIMIZE ON-PITCH PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
OWN THE MOMENT
Switch the 2 fonts around / Project FIVE (google logo) needs to be the BIG ONE HERE prominent
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
JASMINE PAOLINI (PATCH DEAL)
AMAZFIT
ALEXANDER ZVEREV (PATCH DEAL)
MEDTRONIC
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
OUR MISSION FOR YOU
OUR MISSION STATEMENT
As one of Germany's rising stars, our mission is to support your on-court career. Leveraging our specialized player management services whilst completing your professional journey progression with strategic brand positioning. And develop your commercial portfolio, scaling it locally, nationally & globally.
LET'S TALK ABOUT YOU
BECOMING JUSTIN
As Germany’s next star. We're developing a clear plan for building your brand, internationalizing your audience & crafting meaningful partnerships.
Because we believe you are just getting started...
LET'S TALK ABOUT YOU
GETTING TO KNOW YOU
DIGITAL AUDIT
UNTAPPED
POTENTIAL
1
POST ONLY IN 2025 SO FAR
0.34%
ENGAGEMENT RATE
17
POSTS IN 2024 - 8 OF THEM COLLABS
1
REEL EVER POSTED
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNT & ITS
13.4K
FOLLOWERS
U23 Top 100 tennis players IG engagement rate benchmark :
Followers data :
47%
11,5%
4,1%
OUR NEXT STEPS
OUR NEXT
STEPS
1
DEVELOP A TONE OF VOICE IN LINE WITH YOUR BRAND
2
DEVELOP CONTENT PILLARS
3
SUPPORT YOU WITH GENERATING & PRODUCING CONTENT
INSPIRATIONS
CONTENT
BEST CASES
Q&A's
Holger Rune
CHALLENGES
(maybe w/brands)
Ben Shelton
VLOGS
Aryna Sabalenka
Inspiration from tennis & the rest of the sporting world :
FEED
Charles Leclerc
TRAINING BTS
Steph Curry
YOUR INSTAGRAM ?
HOW TO OPTIMIZE
INSTAGRAM LEARNINGS
REMEMBER
TO CROP
Cropping effectively on Instagram is the quickest route to engagements. 4:5 for images and 9:16 for Reels
SUBJECT
FIRST
The subject of the asset should be prominent to catch someone’s attention
STAY
CONSISTENT
The platform rewards consistent, ongoing posting
NON CHRONO
- LOGICAL
Content in the feed is not consumed in a chronological order – consider a user’s potential narrative arc
VISUALLY
DRIVEN
As a visual-first platform, it is imperative the asset is bold & visually pleasing
ALGORITHM
SMARTS
The algorithm rewards Carousels and then Reels more than any other content type (changed in mid-2023)
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WHY ?
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Make the most of your social media features & grow in markets where you’re not present
Content-driven, community-focused platforms carry more weight than broadcast, also offering a unique storytelling platform
Make the most of your social media features & grow in markets where you’re not present
Increase exposure to local audiences & generates higher fan acquisition opportunities.
+ Consultancy to complement your instagram
+ Launch of TikTok
+ Launch of dedicated Chinese platforms
Build relationships with tennis-endemic platforms to reach tennis fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity to Justin, tennis or Germany
We can provide you post-workshop with a full social media guide, to support you with generating content & optimising performance.
SOCIAL MEDIA GUIDE
OUR SO.ME GUIDE
HOW WE BRAND BUILD
BRAND DEV
PROCESS
JUNIOR
PRO
ESTABLISHED
SUPERSTAR
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaLEGEND / POST CAREER
CAREER PROGRESS
Platform launches & media milestones along your path:
OUR TRACK RECORDS
STRATEGIC
ACCOUNTS
LAUNCHES
JÜRGEN KLOPP
Instagram launch in April 2024
3.5M
Followers after week 1
MANUEL NEUER
Xiaohongshu (RED) launch in May 2024
#1 FOLLOWED
German football player after 1st month
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of you.
KIT
EQUIPMENT
THE RIGHT
WE IDENTIFY
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
TO ESTABLISH A PORTFOLIO REFLECTIVE OF YOU
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
BRANDS
HOW DO WE GET THERE
A step-by-step process.
OUR SUPERPOWER
Capped number of partners to focus on sport
PHASE 1:
REGIONAL
OUR COMMERCIAL ROADMAP
Prioritising multi-year deals
PHASE 2:
NATIONAL
Authentic brand fits only
PHASE 3:
TENNIS ENDEMIC
Premium brands
PHASE 4:
GLOBAL
WE ARE HERE
SO WHAT ARE YOUR EXTRA ON-COURT NEEDS ?
HOW CAN WE HELP ?
2.
TRAVEL MANAGEMENT ?
3.
FINANCIAL
SUPPORT ?
4.
NUTRITION CONSULTING ?
1.
PHYSIO-THERAPY ?
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
YOUR TEAM AT SPORTFIVE
SPORTFIVE'S TEAM FONSECA
STEFAN FELSING
Sportfive CEO / Hamburg
RON WIEGAND
SVP Global Athletes / Berlin
CHARLIE STEEB
Tennis Talent Mgmt / Mallorca
ELERI GUY
Athlete Mgmt / London
BORIS BECKER
Tennis Advisor / Milano
EDUARDO BORGES
President LATAM / Rio de Janeiro
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
WE'RE TENNIS SPECIALISTS
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior