FOOTBALL AMPLIFICATION STRATEGY
A
PRESENTATION FOR
LET'S START AT THE BEGINNING
YOUR
OBJECTIVES
CONSIDERATION
Ultimately generating more consideration & brand preference for Hyundai products.
PERCEPTION
You want to work on the quality perception of your brand & its products.
AWARENESS
Hyundai is still a challenger in a European market dominated by historic local brands.
YOUR OBJECTIVES
ACTIVATING AROUND
THE CHAMPIONS LEAGUE
That's a great idea.
860M
The global number of UCL viewers each season.
#1
Making the UCL the most-followed annual sporting event
WE LOVE YOUR THINKING
ELITE
The most prestigious club competition is a key premium moment to capitalize on.
ESPECIALLY SINCE THE
UCL BIGGEST TEAMS COME FROM YOUR KEY MARKETS
Coinciding with UEFA's Top 5 leagues.
ITALY
SPAIN
FRANCE
GERMANY
YOUR KEY MARKETS
ENGLAND
HOW DOES IT WORK ?
TO WORK A UCL ACTIVATION CAMPAIGN
COUPLE
OF WAYS TO GO
OFFICIAL PARTNER
AMBUSH MARKETING
BECOME AN
DO SOME
COMPARING OPTIONS
CONTEMPLATING YOUR OPTIONS
WHY BECOME
AN OFFICIAL
PARTNER ?
FULL IP USAGE
From the logo, to the trophy, to the iconic hymn, everything about the UCL says premium & quality. Great for TVC, (D)OOH, social...
PREMIUM VISIBILITY & HOSPITALITY
Leverage the privileged media & stadium visibility of the UCL partners as well as some of the most sought-after VIP hospitality opportunities.
POWERFUL ACTIVATIONS
Make the most of the UCL Trophy Tour, exclusive accesses & social media channels to create & amplify activations.
In a word : prestige.
COMPARING OPTIONS
HOWEVER
THERE'S A CLEAR LIMIT TO IT
It's how you can embody this partnership.
TOP 5 UCL CLUBS
COMBINED FOLLOWINGS
TOP 5 UCL PLAYERS
COMBINED FOLLOWINGS
CHAMPIONS LEAGUE
SOCIAL FOLLOWING
415M
1. Kylian Mbappe
2. Antoine Griezmann
3. Robert Lewandowski
4. Luka Modric
5. Kevin De Bruyne
1.45BN
1. Real Madrid
2. FC Barcelona
3. Manchester United
4. Liverpool FC
5. Paris Saint-Germain
260M
Instagram
Facebook
Twitter
TikTok
NO ACCESS TO CLUBS & PLAYERS IP
Being a UCL Official Partner does not grant any IP rights nor access to its participating teams or players.
NO ACCESS TO CLUBS & PLAYERS SOCIAL
Even if sizeable, the UCL social channels following is a fraction of top European clubs & UCL headlining players' social reaches.
NEEDS A PLAYER DEAL TO EXTEND RIGHTS
These limitations make it a necessity to extend any UCL partnership rights with players IP deals.
AMBUSH MARKETING THE UCL
A great way to the football momentum
ride
the UCL sponsoring fees
Without
* Nike 2014, Risk Everything World Cup campaign.
Regarded as a masterful ambush marketing campaign,
Adidas being the 2014 FIFA World Cup official sponsor.
& PLAY IT SMART
Partner with Champions League
& on media to be impactful
headliner players
go big
COMPARING OPTIONS
EITHER WAY, ATHLETES ARE A WAY TO
And are available for various
brand activations
Boost the & rate of your media campaigns around the UCL
attention
retention
* Hisense fall 2024 campaign, featuring Manuel Neuer
EMOTIONALIZE YOUR BRAND
They give your campaign & rights a face
relatable
COMPARING OPTIONS
V REASONS TO BELIEVE
BUT WHY PARTNER WITH ATHLETES ?
THE BENEFITS OF ATHLETE MARKETING
HUMAN
People like to follow people. Relatability and empathy lead to authenticity and credibility.
SOCIAL
Athletes are media powerhouses. They reach social audiences. Create their own content. For the best engagement rates out there.
CONTENT
Athletes can tell the story of your brand in so many ways. And through so many activations.
PURPOSE
Athletes stand for something. They’re role models on and off the pitch. The right voices for purpose marketing.
TARGET
There’s always an athlete to match your objectives. From demographics to territories, narratives or strategic brand goals.
THERE'S A FEW WAYS TO GO ABOUT IT
CREATIVE LEADS
CREATIVE LEAD #1
GLOBAL BRAND AMBASSADOR
GO BIG & PARTNER WITH A TIER ONE
A well-chosen football personality, associated with the UCL, who will embody the values of the brand.
EMOTIONALIZATION
This recognizable & admired face grab the attention of football fans around a UCL football game like no other.
STRONG REACH
These football heroes often sport massive social followings that Hyundai will be able to leverage.
CONTINENTAL RECOGNITION
Ambassadors of this magnitude are often household names across the whole of Europe.
SUPERSTARS
THE LIKES OF...
CREATIVE IDEA #1
SON HEUNG MIN
Forever a Tottenham Hotspurs, Son is the best football player South Korea ever produced, evidenced by his 14M followers.
LAMINE YAMAL
The newest Barcelona sensation, taking the football world by storm at only 17, already rallying 27M Instagram followers.
ZINEDINE ZIDANE
Having won the UCL as a player & 3 times back-to-back as a coach, Zizou is one of football absolute GOAT. 44M followers.
CRISTIANO ROLANDO
No need to introduce the greatest center forward of the last 2 decades & most followed Instagramer with 650M followers.
CREATIVE IDEA #1
CREATIVE
IDEAS
What can a partnership with such an ambassador can look like ?
SWEEPSTAKES TO WIN MEET & GREETS / VIP EXPERIENCES
BRANDED CONTENT SERIES
TVC & OOH
IP USAGE
VIRAL SOCIAL FORMATS
(carpool karaoke, etc)
TRAINING SESSION WITH A LEGEND W/PLACEMENT
CREATE AN
ICONIC MOMENT
ANOTHER WAY WOULD BE TO
CREATIVE IDEA #2
* Louis Vuitton, Cristiano Ronaldo x Lionel Messi 2024 campaign
And featuring them in an way
unexpected
iconic
By partnering with figures of the UCL
An to football as a culture
hommage
MASTERS OF THE GAME
WANT ICONIC ? WORK WITH
THE LIKES OF JÜRGEN KLOPP & PEP GUARDIOLA
CREATIVE IDEA #2
TWO
LEGENDS
Jürgen Klopp & Pep Guardiola are two of the most revered managers of the last decades. Both won the UCL, coaching some of most the memorable teams in football history.
AN EPIC
RIVALRY
Their widely different personalities & playing philosophies created one of the most intense, high-level Premier League rivalry ever.
WHERE'S
THE SPICE?
What does every football fan want to watch with these two legends ? They want to see them have a real heart-to-heart converstation, swap stories & have a good time together. They also want to see them compete.
MAKING IT
HAPPEN
Let's have them:
+ Share a drive in a Hyundai car to a well-chosen, UCL-related destination & enjoy a talk, answer fans questions, sing songs.
+ Or show their strategic minds & compete in some traditional South Korean game.
THE THIRD WAY TO GO IS TO
WORK WITH A DREAM TEAM OF NATIONAL HEROES
A multi-player deal, creating a Team Hyundai with members representing each of your key markets.
CREATIVE IDEA #3
MAXIMIZE
This way you can ensure that your brand ambassador will be as big as possible in each of your key market.
LOCALIZE
With a locally-relevant figure, you can taylor your campaign to be evenly performing across Europe.
INTERACT
You can also play with the cool factor of players from different teams coming together in your Team Hyundai. Great for activations.
* TCL, Display Greatness campaign, 2020
CREATIVE IDEA #3
ANTOINE GRIEZMANN / FRANCE
At 33, Grizzy is both a superstar in France & Spain, with more than 40M Instagram followers.
THOUGHT STARTERS
COLE PALMER / ENGLAND
The Chelsea winger was the Young Player of the Year of the 2023-24 EPL season. 6.4M followers.
KEVIN TRAPP / GERMANY
The Eintracht captain & 2022 League Europa winner is a staple of German football. 2M followers.
FEDERICO CHIESA / ITALY
The hard-working Liverpool winger was a key player of Italy's surprise EURO 2022 victory. 5M followers.
SERGIO RAMOS / SPAIN
El Capitano is an absolute football legend, who won every major trophy under the sun. 65M followers.
TEAM
HYUNDAI
THANK YOU
LET'S TALK
+
LET'S TALK
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO BIO
OWN THE MOMENT
ATHLETES ARE TRUSTED
CONNECT
1/3
Of all Internet users follow athletes on social media.
12%
more honest than traditional influencers
Consumers perceive athletes to be
62%
Of people influenced by celebrity recommandations are sports fans
49%
Of all consumers seek purchasing guidance from athletes on social media
57%
Of them state that athletes' behaviors supports tackling environmental issues.
JÜRGEN KLOPP
THE NORMAL ONE
HOW WE STAND OUT FROM THE COMPETITION
ONE OF THE GREATEST COACHES EVER
A LEADER & A CHANGE-MAKER
STANDING FOR PROGRESSIVE VALUES
4.6M
2019 UEFA Champions League Winner
2x FIFA The Best Coach
11x Bundesliga Winner
2020 Premier League Champion
EXCLUSIVE ATHLETES
MANUEL NEUER
G.O.A.T KEEPER
THE GOAT KEEPER
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
REDEFINED HIS POSITION
ICONIC EMBODIMENT OF SAFETY
6.1M
3.5M
14.1M
6.1M
2x UEFA Champions Leagues
2020 FIFA The Best
2014 World Cup Champion
11x Bundesliga Winner
GUY NEXT-DOOR, OUTDOOR FAN, ENTREPRENEUR
EXCLUSIVE ATHLETES
BORIS BECKER
TENNIS LEGEND
THE TENNIS LEGEND
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
YOUNGEST WIMBLEDON WINNER EVER
INSPIRED GENERATIONS
370K
380K
640K
LEADER, MENTOR & TENNIS EXPERT
PHILANTHROPIST & DIVERSITY ADVOCATE
Tennis Hall-of-Famer
Years as a tennis pundit
20
Davis Cup wins
Grand Slams Titles (+6 as a coach)
6
EXCLUSIVE ATHLETES
BLUEPRINT OF THE MODERN PLAYER
ALEXANDER ZVEREV
THE FACE OF TENNIS NEW GENERATION
AN INSPIRING STORY OF RESILIENCE
2.3M
TECH-INVESTOR, FAMILY MAN & PHILANTHROPIST
140K
500K
85K
2020 Olympic Gold Medal
Grand Slam Finals
Top ATP Ranking
11x Bundesliga Winner
3
#2
FUTURE TENNIS GREAT
OUR EXCLUSIVE ATHLETES
JUSTIN
ENGEL
GERMANY'S NEW TENNIS SENSATION
YOUNGEST ITF TOURNAMENT AT ONLY 16
15K
FIRST 2007-BORN PLAYER TO WIN AN ATP MATCH
ITF World Tennis Tour titles
5
EXCLUSIVE ATHLETES
BIGGEST NAME IN GOLF
JON
RAHM
THE BEST GOLF PLAYER
CAPTAIN OF ONE OF THE FINEST TEAM
2.3M
WORLD'S HIGHEST PAID SPORTSMAN
140K
500K
85K
11 PGA Tour wins
8 European Tour wins
2 Ryder Cup wins
2 LIV Golf wins
OUR GOLF TALENTS
A new era of golf is emerging with a diversified audience & more ways to access the sport.
From technological enhancements to social media influencers, more fans are interested in watching & participating in the sport. It is also becoming increasingly global with more international players, tournaments & coverage.
Due to its global structure & reach, golf can provide brands with a unique opportunity to drive sales (e.g. B2B), build brand awareness & reach new customers in markets around the world.
Brian Harman
Tom Kim
Akshay Bhatia
Keegan Bradley
Aline Krauter
Phil Mickelson
SPORTFIVE: THE WORLD'S LEADING GOLF AGENCY
EXCLUSIVE ATHLETES
FINDING
THE ONE
FINDING THE ONE
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
TRACK RECORD
11 Bundesliga
2 Champions Leagues
and 3x Finalist
2014 World Cup Winner
Germany Captain & Golden Glove
FIFA The Best
2020 Best Goalkeeper
WE CAN ALSO HELP YOU
Apart from our exclusive athletes we can serve you with 750+ athletes around the world, adapting our recommendation of athletes to your scope, budget & needs:
LOCAL HEROES
Niche or seasonal sports champions are an authentic way to create proximity & relatability for your brand.
NATIONAL TREASURES
Promising local athletes are your way into a role model and mentor figure. Awareness & trust will reward consistency when they finally win.
SPORT LEGENDS
Share a sporting icon’s glory to present your brand as the secret behind & premium reward of enduring success & admiration.
GLOBAL SUPERSTARS
Partner with world-class sport stars to generate global reach & appeal, emotionalize your brand and engage fans wherever sports go.
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
PEP GUARDIOLA
CFI
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
MARIA SHARAPOVA
EVIAN
SOME OF OUR PREVIOUS WORK WITH ATHLETES
WE CAN SUPPORT YOU
WHATEVER YOUR NEEDS
MATS HUMMELS
SONOS
OLIVIER GIROUD
REXONA
In finding the right athlete solution.
Some of our previous work include :
HOW TO WORK WITH US
OUR MISSION
OUR
PROCESS
1.
2.
3.
4.
BRIEF
When you tell us everything about your needs
ATHLETE ID
Where we identify the athletes best suited to your scope of needs.
NEGOTIATION
After agreeing on the asset(s) we work on guaranteeing the best possible rights package for your budget.
ACTIVATION
Optional. We can help bring your partnership to life with our creative & production teams.
EX: LEGO
To adress young girl, the brand launched a global campaign featuring star female players & inspirational role models
More
More
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE EXPANSION
For a UK extension of the campaign, Sportfive started the Unstoppable FC, featuring Sam Kerr, Laura Hemp, Beth Mead & Rachel Daly
More
THE ACTIVATION
A digital brand content series highlighting the players from young girl to champion & the barriers they had to break down to become unstoppable. Workshops targetted at 8-11 girls were also held across the UK featuring the players.
More
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WHAT WE DO
WE ARE A ONE-STOP SHOP FOR YOUR
BRAND, AUDIENCE & COMMERCIAL DEVELOPMENT
STORYTELLING
Depending on your objectives, we can help you tell your story, grow your brand & engage your target audience in the most relevant & efficient way.
PRODUCTION
We deliver high-end creative & production solutions for athletes to build an ever stronger connection with fans through great content.
DISTRIBUTION
XXXX
MONETIZATION
Our ambition is to create an original platform for an athlete to convey his/her message in a monetizable way.
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
ALL ABOUT PODCASTS
PODCASTS
OUR SUPERPOWER
AUDIO & VIDEO
STRATEGY ENGAGEMENT
PODCAST USP
DIVERSE CONTENT FORMAT
TARGET AUDIENCE ENGAGEMENT
REACH EXPANSION
STRATEGY
CREATION
PRODUCTION
FULL SERVICE
POSTING
It seems to be ubiquitous these days, but why should you get into podcasts ?
EASE OF PRODUCTION
Podcasts' lightweight production process has made it a new must-have in the world of sports.
CONVERSATIONAL
Its conversational quality made it a great way to spread your take on current events & feature guests.
VERSATILE
A fluid format, it can engage core audiences through long-form audio on streaming platforms or be cut down to reach new fans on video & social media.
WE CAN OPTIMIZE
YOUR SOCIAL
MEDIA CHANNELS
We can use our expertise managing the social channels of top athletes & teams to advise you. Produce unparalleled premium content for your brand. Even fully run your accounts from strategy to distribution. But we can bring so much more :
OWN THE MOMENT
START WITH A BANG
We can help you (re)start your social channel for maximum fan fare, associating with brands & media to grab attention.
LEVERAGE OUR NETWORK
Make the most of Sportfive's global network of rightsholders, media partners & creators to posts collabs & crossposts. And boost your social reach & engagement.
BREAK INTO NEW MARKETS
Our international footprint can also help you extend your social presence to overseas markets such as China or the US.
REPORTING W/ ACTIONABLE INSIGHTS
AUDIENCE DEVELOPMENT TACTICS
IMPROVING
NEW MARKETS EXPANSIONS (INCL. CHINA)
MEDIA DAYS & SHOOTING
REMOTE CREATIVE CONTENT CREATION
EXECUTING
CHANNEL AUDIT
BENCHMARK
PREPARING
PLATFORM LAUNCH STRATEGY
HOW WE STAND OUT FROM THE COMPETITION
WE CAN HELP YOU WITH
ORIGINAL CONTENT
INSPIRING
STORIES
Whether it's a mental battle, a hard-fought comeback or an against-the-odds win, these in-depth formats are the way to tell an inspiring story.
ADDRESS
ISSUES
Those formats are a great way to take on & adress societal issues through the lense of sport
GLAD TO
HELP
We can help with the conceptualization, production & distribution of long-form pieces like documentaries / YT series
MAKE POP
CULTURE
We can work on a branded YouTube series. Shorter content to dive in a new passion point & monetize the athlete's presence (or something like that)
WE CAN CREATE
PUBLIC
RELATION OPPORTUNITIES
Sportfive will help collaborate with media for PR opportunities to prop-up & complete an athlete's perception by the public. And work on reach & likeability.
HOW WE STAND OUT FROM THE COMPETITION
REACH STRATEGIC AUDIENCES
Collaborating on a piece with a media outside of football is a great way to reach strategic non-sport fan audiences.
CROSS OVER TO LIFESTYLE
Work on a more complete & authentic perception of the athlete by crossing over to a lifestyle / fashion media.
MONETIZE
Leverage Sportfive's vast network of clients & partner media to create & make the most of these PR opportunities.
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
NUMBER ONE IN FOOTBALL
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
ALL ABOUT PR
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
YOUR GLOBAL TEAM
RON WIEGAND
Berlin / Sales Director
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
Drive home the fact that WE DOIN IT FOR THE MONEY
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior