PRESENTATION DECK
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rightsholders & media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
NEW YORK
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DELHI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFURT
LAUSANNE
---
SÃO PAULO
LONDON
MANCHESTER
OUR LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTSHOLDERS
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Phil Mickleson
With a small roster of rising stars, superstars & legends :
Justin Engel
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Andrea Petkovic
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WE ARE ALSO
A MAJOR
PLAYER IN GLOBAL TENNIS
WE LOVE TENNIS
& Top Athletes
Network
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
MENTORSHIP
CAREER DEVELOPMENT
MANAGEMENT & ORGANISATIONS
PLAYING OPPORTUNITIES
POST CAREER PLANNING
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
INTRODUCING PROJECT FIVE
ATHLETIC SUPPORT
NUTRITION EXPERTISE
MENTAL COACHING
MEDIA TRAINING
KIT & EQUIPMENT
EMPLOYMENT CONTRACTS
MEDICAL TREATMENT
OUR BELIEF
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, influencers & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
WHAT WE DO
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING
& AUDIENCE DEVELOPMENT
MANUEL NEUER
Xiaohongshu (RED) launch in May 2024
#1 FOLLOWED
German football player after 1st month
JÜRGEN KLOPP
Instagram launch in April 2024
3.5M
Followers after week 1
We deliver , bespoke & strategic end-to-end solutions for athletes to create even connections with their existing fans & reach new ones.
unparalleled
stronger
We recognize that athlete brand building & commercialization are . This synergy enhances an athlete's marketability, creating long-term financial & expanding their influence, both during their career & post-retirement.
intertwined
opportunities
OUR TRACK RECORDS
STRATEGIC
ACCOUNT
LAUNCHES
JÜRGEN KLOPP
Instagram launch in April 2024
3.5M
Followers after week 1
MANUEL NEUER
Xiaohongshu (RED) launch in May 2024
#1 FOLLOWED
German football player after 1st month
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
For you, Estêvão.
OUR GAMEPLAN
LET'S TALK ABOUT YOU
OUR BELIEF
BRAZIL'S FUTURE JOINS THE WORLD'S #1 LEAGUE
ESTÊVÃO,
Three massive stages. One rising star. You’re not just playing the game — you’re changing it With continued work on yourself, strong determination, and the right people around you, we believe you have the potential to rewrite the football history books & become an icon of your generation
While you focus on winning titles on the pitch, SPORTFIVE would love to help you become a global brand off it. With caution, efficiency & working as a team.
You've lit up Palmeiras & the world has taken notice. But this is just the beginning. Now it's time for the Club World Cup, a move to Chelsea & soon : the World Cup 2026
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
DIGITAL AUDIT
ROOM FOR
GROWTH
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNT & ITS
2.5M
FOLLOWERS
Top Brazilian & young players - Instagram followings (in M)
Followers data :
79%
4.5%
3%
13%
FOLLOWERS GROWTH IN 2025 (+280k)
A NICE
1.75%
POST INTERACTION RATE ONLY FOR 2025
& A
OUR RECOMMENDATION
HELPING YOU
BUILD YOUR BRAND
DIVERSIFY CONTENT ON INSTAGRAM
Content volume should be higher & more diverse, highlighting other aspects of your life besides football, with Reels, etc.
MULTIPLY CROSS-CULTURAL MOMENTS
There are key football territories where your audience is currently low. Let’s develop a plan of collaboration opportunities, to target a more international audience.
EXPLORING TIKTOK ?
A mix of repurposed game footage (if rights allow) & bespoke content shot around latest trends to benefit from the algorithm & tap into younger demographics in Europe. Content around your new life in England would be great to connect with fans there.
OUR RECOMMENDATION
INSPIRATIONS
CONTENT
BEST CASES
Q&A's
/ FILTER
James Maddison
TREND & CHALLENGES
Marcelo
VLOGS
Alphonso Davies
Inspiration from football & the rest of the sporting world :
FEED
Charles Leclerc
TRAINING BTS
Steph Curry
WE CAN HELP YOU STRATEGICALLY
GROW & INTERNATIONALISE YOUR AUDIENCE
ROOM TO GROW AN INTERNATIONAL FOOTPRINT
USA
72k out of 81M
BRAZIL
1.9M out of 118M
UK
106k out of 32M
SPAIN
68k out of 26M
Your Top Instagram-following markets (plus China as key football market) Vs number of football fans in those markets
CHINA
0 out of 472M
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Consultancy to complement your Instagram
Build relationships with football-endemic platforms to reach soccer fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity with you, soccer or Brazil
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WHY ?
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Make the most of your social media features & grow in markets where you’re not present
Content-driven, community-focused platforms carry more weight than broadcast, also offering a unique storytelling platform
Make the most of your social media features & grow in markets where you’re not present
Increase exposure to local audiences & generates higher fan acquisition opportunities.
+ Consultancy to complement your Instagram
+ Launch of TikTok
Build relationships with football-endemic platforms to reach soccer fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity with Marco, soccer or Germany
MUSCLE UP YOUR US PRESENCE
CAPITALIZE ON
MAJOR EVENTS
EXPERT POSITIONING
Use your story & aura to strategically position you as a prestigious, modern & principled soccer expert from Europe.
LEAN ON THE BVB CONNECTION
Be the inevitable face of Borussia Dortmund in the US, leveraging your popularity among the local fan clubs.
GET READY
Key events vlogs, fans meet-&-greets, guest appearances on podcasts, media stints... Build a PR/content momentum ahead of the 2025 FIFA Club World Cup & the 2026 FIFA World Cup.
Two of them happening in the US in the upcoming years.
WORKING ON YOUR BRAND
BUT DOING IT AS A COUPLE
BRANDING
MARKETING YOU AS A COUPLE
There is strenght in showing a different, more layered & nuanced facets of an athlete's personality, such as life with a significant other.
Everybody loves a power couple...
LEAN INTO LIFESTYLE CONTENT
Football content only gets you so far, appealing mostly to core fans. Doing lifestyle content opens up your target audience.
SHOW BEHIND-THE-SCENES
Share with US football fans insights into your Los Angeles life beyond the soccer pitch.
WHAT ABOUT YOUR PODCAST ?
OPTMIZING
YOUR PODCAST
How can you increase listenership, followers & opportunity ?
VIDEO VERSIONS
Adding a video version of your podcast will give it a push on YouTube & Spotify.
REFINE YOUR LINE
Focus more on family & Relationship topics or leverage LA-related lifestyle topics.
A GUIDELINE
Introduce recurring categories in your podcasts to give it more structure & make it easier to follow for listeners
COLLABS
Collaborate with other podcasts by inviting them on yours & guest podcasting on them.
COMMERCIALIZE
Use commercial options on your podcasts to diversify your inventory.
WE CAN ALSO STRATEGICALLY
DEVELOP OTHER PILLARS
To complement, in time, your on-pitch success.
OUR SUPPORT
FOUNDATION CREATION
MERCHANDISING
PERSONAL BRAND
WEBSITE
LOGO
PR OPPORTUNITIES
DOCUMENTARY
EVENTS
ORIGINAL CONTENT
PODCASTS
RED
DOUYIN
CHINESE CHANNELS
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
ATHLETE BRAND BUILDING ISN’T JUST ABOUT IMAGE. IT'S A STRATEGIC EFFORT THAT DRIVES SIGNIFICANT COMMERCIAL VALUE.
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
AUTHENTIC BRAND FITS ONLY
1
GLOBAL PREMIUM BRANDS
2
MULTI-YEARS DEALS
3
DIVERSIFY YOUR COMMERCIAL INVENTORY
4
CAPPED NUMBER OF PARTNERS
5
(TO FOCUS ON SPORT)
SOME OF OUR WORK
FOR ATHLETES
OUR ATHLETE PARTNERSHIPS EXPERTISE
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
EXAMPLES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
JASMINE PAOLINI (PATCH DEAL)
AMAZFIT
ALEXANDER ZVEREV (PATCH DEAL)
MEDTRONIC
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
THE RIGHT
WE IDENTIFY
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
TO ESTABLISH A PORTFOLIO REFLECTIVE OF YOU
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
BRANDS
FOCUSING ON SOME
FOOTBALL ENDEMIC OPEN CATEGORIES
Focusing on some football endemic categories. That are personally open for you but subject to discuss for your Chelsea FC contract.
OUR TARGET BRANDS
HEADPHONES
FASHION
ELECTRONICS
GAMING
AUTOMOTIVE
WATCHES
AIRLINES
BANKING
PAYMENT SOLUTIONS
GAMING EQUIPMENT
CREDIT CARDS
EXAMPLARY CATEGORY ONE
WHY HEADPHONES ?
OUR TARGET BRANDS
Source : GWI 2025, IQ Data 2024
OUR PICK
20% more likely vs average population
38% more likely vs average Instagram user
350M
GLOBAL FOOTBALL FANS PLAN TO PURCHASE HEADPHONES IN THE NEXT 6 MONTHS
22%
OF ESTÊVÃO'S INSTAGRAM FOLLOWERS ARE PASSIONATE ABOUT MUSIC
Brand expanding in Brazil
Top Brands by
Athlete Investment
EXAMPLARY CATEGORY TWO
WHY AUTOMOTIVE ?
OUR TARGET BRANDS
Source : GWI 2025, IQ Data 2024
OUR PICK
40% more likely vs average population
59% more likely vs average Instagram user
61M
CHELSEA FANS ARE LOOKING TO PURCHASE A CAR IN THE NEXT 6 MONTHS
23%
OF ESTÊVÃO'S INSTAGRAM FOLLOWERS ARE PASSIONATE ABOUT CARS & MOTORBIKES
Lead agency for BMW
Strong presence in the UK, expanding in Brazil as key market
Expanding in Brazil.
Strong Sportfive relationship
EXAMPLARY CATEGORY THREE
WHY FASHION ?
OUR TARGET BRANDS
Source : GWI 2025, IQ Data 2024
OUR PICK
34% more likely vs average population
94M
CHELSEA FANS ARE INTERESTED IN FASHION
20%
OF ESTÊVÃO'S INSTAGRAM FOLLOWERS ARE PASSIONATE ABOUT FASHION
N2 selling & searched fashion brand in Brazil + big in ambassadors space
N4 brand in Brazil + lots of sport sponsorship deals signed
LEVERAGING THE WORLD'S BIGGEST EVENT
WORLD CUP '26 SALES STRATEGY
WORLD CUP &
COPA AMERICA PARTNERS BRANDS
WORLD CUP '26 DRIVEN SALES
US BRANDS WITH STRATEGIC PRESENCE IN BRAZIL
BRAZILIAN BRANDS EXPANDING IN THE US MARKET*
[Banking]
[Food Chain]
[Sandals]
[Consumer
Electronics]
[Education]
[Insurance]
[Car Rental]
[Fashion Marketplace]
*We can support if need be here
ANA & BASTI x BRAX
WE'LL ALSO EXPLORE
JOINT COMMERCIAL PARTNERSHIPS
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
AN EXTENSION OF TEAM ESTÊVÃO
TEAM ESTÊVÃO
RON WIEGAND
SVP Global Athletes / Berlin
DANIEL PEIKERT
Sales Director / Hamburg
EDU BORGES
Head of Football Americas / Sao Paulo
ELERI GUY
Athlete Mgmt / London
CARL WOODMAN
Managing Director / London
94 Marketing & Football
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
WE'RE FOOTBALL SPECIALISTS
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
OBRIGADO
THAT WAS SPORTFIVE IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
YOUR INSTAGRAM ?
HOW TO OPTIMIZE
INSTAGRAM LEARNINGS
REMEMBER
TO CROP
Cropping effectively on Instagram is the quickest route to engagements. 4:5 for images and 9:16 for Reels
SUBJECT
FIRST
The subject of the asset should be prominent to catch someone’s attention
STAY
CONSISTENT
The platform rewards consistent, ongoing posting
NON CHRONO
- LOGICAL
Content in the feed is not consumed in a chronological order – consider a user’s potential narrative arc
VISUALLY
DRIVEN
As a visual-first platform, it is imperative the asset is bold & visually pleasing
ALGORITHM
SMARTS
The algorithm rewards Carousels and then Reels more than any other content type (changed in mid-2023)
HOW WE BRAND BUILD
BRAND DEV
PROCESS
JUNIOR
PRO
ESTABLISHED
SUPERSTAR
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaLEGEND / POST CAREER
CAREER PROGRESS
Platform launches & media milestones along your path:
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of you.
KIT
EQUIPMENT
HOW DO WE GET THERE
A step-by-step process.
OUR SUPERPOWER
Capped number of partners to focus on sport
PHASE 1:
REGIONAL
OUR COMMERCIAL ROADMAP
Prioritising multi-year deals
PHASE 2:
NATIONAL
Authentic brand fits only
PHASE 3:
TENNIS ENDEMIC
Premium brands
PHASE 4:
GLOBAL
WE ARE HERE
SO WHAT ARE YOUR EXTRA ON-COURT NEEDS ?
HOW CAN WE HELP ?
2.
TRAVEL MANAGEMENT ?
3.
FINANCIAL
SUPPORT ?
4.
NUTRITION CONSULTING ?
1.
PHYSIO-THERAPY ?
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
OUR MISSION FOR YOU
OUR MISSION STATEMENT
As one of Germany's rising stars, our mission is to support your on-court career. Leveraging our specialized player management services whilst completing your professional journey progression with strategic brand positioning. And develop your commercial portfolio, scaling it locally, nationally & globally.
LET'S TALK ABOUT YOU