PRESENTATION DECK

OUR ATHLETES

TIER ONE 

ATHLETES

Jon Rahm

Ana Ivanovic

Dennis Schröder

Lewis Hamilton

Ingrid Lindblad

Jürgen Klopp

Manuel Neuer

Boris Becker

Alexander Zverev

Max Verstappen

Phil Mickleson

Scarlett Schremmer

ATHLETES ARE NO LONGER JUST PLAYERS

INDEED

            They are global icons, creators & entrepreneurs.

They have the power to engage with their audience, drive commercial success & influence social change. 

HOW WE STAND OUT FROM THE COMPETITION

WHO ARE WE ?

WHAT

A ONE STOP SHOP AGENCY FOR YOUR CONTENT, FROM IDEATION THROUGH PRODUCTION, DISTRIBUTION & MONETIZATION.

DELIVERING UNPARALLELED CREATIVE AND PRODUCTION SOLUTIONS FOR ATHLETES

LEVERAGING SPORTFIVE'S GLOBAL NETWORK TO WIDELY DISTRIBUTE & MONETISE THIS CONTENT

WE DO

HELPING YOU TO CREATE EVEN STRONGER CONNECTIONS WITH YOUR FANS, & REACHING NEW ONES

GLOBAL ATHLETE

MEDIA HOUSE

HEAD OF GLOBAL ATHLETE MEDIA HOUSE

Vincent Kittman

SOCIAL MEDIA

Vincent Zurita

PODCAST

STRATEGY LEAD & ASSET AQUISITION

COMMERCIALIZATION

PR

OG CONTENT & COMMERCIAL

Peter King

COMMERCIALIZING

GO-TO MARKET

PLAN

THE BROKERAGE

To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea

THE BROKERAGE

To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea

THE BROKERAGE

To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea

Direct approach to athletes & management – leverage existing contacts

Approach to exclusive & non-exclusive athletes

Expand brand partnerships – targeted pitches for companies already working with us and athletes

Leverage internal resources and quick wins that are readily available.  Ex: golf department

Bringing in our own ideas independently of athletes and capitalizing on the opportunities the market offers us.

PLANNING AHEAD

STRATEGY & STATUS QUO

STRATEGY 2025

Q1 2025

  • Completion of GAMH's foundational structure

  • Development of a comprehensive communication strategy across all channels

  • Initial expansion through inbound inquiries and activation of planned projects

Q2 2025

  • Implementation and market launch of planned projects

  • Monetization of media and content products

  • Scaling of ongoing productions and optimization of reach

2nd HALF

  • Maintaining a high implementation speed

  • Further development of new media and commercialization ideas

  • Long-term establishment of GAMH as a central media partner for athletes

  • Strengthening strategic partnerships and expanding international reach

2025

PLANNING AHEAD

STRATEGY & STATUS QUO

ROADMAP Q1

  • Becker Petkovic Podcast

  • Exploring Live Options at German Tournaments

  • Finding a Sponsor and developing the Podcast further

  • Jürgen Klopp Social Media, Boris Becker Social Media

RUNNING PROJECTS

  • Building a commercial Plan for 2025  

  • Starting external communication of the Athlete Media House

  • Kicking-Off internal Communication of the Athlete Media House

  • Goal : using internal synergies

  • Expanding the sales force on our new products

COMMUNICATION

  • Wagner Pitch (Franz & Mo Wagner)

  • Podcast, YT and Social Media Retainer

  • Zverev Podcast

  • Update the concept & bringing the production inhouse

  • Collecting more Brand-Led Opportunities

  • Developing a pool of ideas to create content-series which we can sell to Brands

  • Selling Boris Becker Documentary

  • Working on acquiring more international Athletes for our Portfolio

  • Garthmann-Reus, Fonseca, Badosa

  • Preparing for the first inbounds after communication kick-off

UPCOMING

First Quarter processes, communication & first projects :

  • Building a good structure of the Athlete Media House to be productive and effective

  • Competitive analysis

  • Finishing Credential Deck

  • Finishing the Service Offer Understanding and using internal synergies, e.g. Golf-Department

PROCESSES

PLANNING AHEAD

OBJECTIVES

ROADMAP Q2

  • Bringing in one more Athlete to the Media House

  • Offering Social Media Retainer & Consultancy as a single service offer to Athletes

  • Talking to Team Klopp about Podcast OR including Social Media Deals in the packages (probably only one is possible)

  • Creating more and more content-series so we can sell it to Brands, e.g. “get an coffee” with Boris

  • Developing a plan for the next documentary - could be about Manuel Neuer

  • Planing of an (live) event or an action that will give the GAMH visibility (as a self-marketing tool)

  • Developing further ideas where we see great chances, e.g. TV-Show, Sport Podcast etc, & commercialize those

  • Developing more ideas with the focus that it will be an international media product in GAMH

  • Building a plan of bringing GAMH to conferences, events for branding purposes. E.g. Keynote on: State of Athlete Media & Commercialisation at SPOBIS 2026 (and other conferences!)

OUR GOALS

Let's get up & running !

PLANNING AHEAD

OBJECTIVES

ROADMAP
Q3 & Q4

  • Bringing in two more Athletes to the Media House

  • Adapting Processes because of the added projects in Q2, especially Sales and in-house Production

  • Checking our Service Offer and see if we need to adapt or extend it

  • Selling next Documentary

  • Constant developing of internal synergies and bringing in new projects

  • Planning of an (live) event or an action that will give the GAMH visibility (as a self-marketing tool)

OUR GOALS

Adapt & develop recognition

INTRODUCING OUR NEW

GLOBAL ATHLETE

MEDIA HOUSE

SOCIAL MEDIA

Klopp Instagram
account launch

PR

Neuer x GQ x Huawei

ORIGINAL CONTENT

Rio Ferdinand Tipping Point Documentary

Our brand building services for athletes :

PODCASTS

Becker Petkovic Podcast

ALL ABOUT PODCASTS

PODCASTS

DEEP DIVE

It seems to be ubiquitous these days, but why should you get into podcasts ?

WHY ?

+ Ease of production
+ Opportunity to build reach, a community & intimate connections
+ Media platforms are pushing video-podcasts

+ Monetization is good

+ Still growing media 

+ Live event opportunity

WHAT ?

+ Full service : creation, production & posting

+ Target audience engagement

+ Reach expansion

+ Audio & video versions

+ Strategic engagement

+ Diverse content formats

WE CAN ALSO WORK 

SOCIAL MEDIA

Those seem mandatory in our day & age, but why & what for exactly ?

DEEP DIVE

WHY ?

+ Foundation for every athlete in brand building

+ Daily connection to fans & followers

+ Reach opportunity us great

+ Monetization through  campaigns is standard

+ Difference-maker from other athletes

WHAT ?

+ Strategy for all channels & markets

+ Creating meaningful connections

+ Target audience engagement

+ Reach expansion

+ Full service : creation, production & posting

+ Using collabs with (Sportfive) athletes

+ Community management

DEEP DIVE

ANOTHER PRODUCT

DOCUMENTARIES & COMMERCIALS

Capitalizing on a trend

WHY

DO IT ?

+ An athlete-starring documentary is a prestigious & potentially far-reaching format audience-wise

+ Part of the sports media-landscape, nowadays

+ Commercials are now part of the brand-building, that's why we want to control it

WHAT

WE DO ?

+ Production of high-quality documentaries showcasing the personal journeys of athletes

+ Storytelling : focus on authentic stories that evoke emotion & connect with the audience

+ Production of state of the art commercials

WE CAN CREATE 

OFF-COURT PUBLIC
RELATIONS

How to create & leverage these opportunities ?

DEEP DIVE

WHY ?

+ Part of the modern brand-building

+ Developing recognition channels that now offers a different kind of authenticity
+ It increases the awareness of the athlete among new target groups
+ A strong acquisition tool for potential partners

WHAT ?

+ Media relations : development and distribution of press releases and storytelling

+ Targeted campaigns in Lifestyle and Non-Sport Formats

+ Part of our brand building to elevate the athlete's public perception

PIPELINE

OUR CURRENT PITCHES & TALKS

6.

POLARIS

Exploring a strategic cooperation

1. 

MARCO REUS & SCARLETT

Global Brand-Building & Commercialization

2. 

JOÃO FONSECA

Global Brand-Building & Commercialization

3.

PAULA BADOSA

Global Brand-Building & Commercialization

4.

FRANZ & MO WAGNER

Global Brand-Building & Commercialization

5.

ANGEL REESE

Global Brand-Building & Commercialization

PIPELINE

SINGULAR IDEAS

6.

ZVEREV PODCAST

+ Updating his current Podcast and bringing it to another level

1. 

FIVE-A-SIDE FOOTBALL

+ Trend topic with little coverage until now
+ Ideas to create media around Ballers, Icon & Kings Leagues

2. 

TALK SHOW - LAURA WONTORRA

Exploring ideas of a potential TV-Show

3.

SPORT PODCASTS

+ Podcast that covers sport news on a regular basis
+ DACH first, then exploring global opportunities

4.

EXPANDING RETAINER BUSINESS

+ Offer athletes & teams our most succesful products as stand alones

5.

KLOPP PODCAST CONCEPT

+ Development of different concept ideas. Eg: European Football

THANK YOU

LET'S TALK

LET'S TALK

+

VIDEO BIO

WHERE ARE WE ?

WE OFFER LIMITLESS OPPORTUNITIES

THANKS TO OUR UNMATCHED NETWORK

We have a footprint on every continent.

NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFORT
LAUSANNE
---

1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES

LOCATIONS

OUR CLIENTS

WE WORK WITH PREMIUM
RIGHTS-HOLDERS

WHAT WE DO

WE ARE A ONE-STOP SHOP FOR YOUR

BRAND, AUDIENCE & COMMERCIAL DEVELOPMENT

STORYTELLING

Depending on your objectives, we can help you tell your story, grow your brand & engage your target audience in the most relevant & efficient way.

PRODUCTION

We deliver high-end creative & production solutions for athletes to build an ever stronger connection with fans through great content.

DISTRIBUTION

XXXX

MONETIZATION

Our ambition is to create an original platform for an athlete to convey his/her message in a monetizable way.

REPORTING W/ ACTIONABLE INSIGHTS

AUDIENCE DEVELOPMENT TACTICS

IMPROVING

NEW MARKETS EXPANSIONS (INCL. CHINA)

MEDIA DAYS & SHOOTING

REMOTE CREATIVE CONTENT CREATION

EXECUTING

CHANNEL AUDIT

BENCHMARK

PREPARING

PLATFORM LAUNCH STRATEGY

ALL ABOUT PR

OUR PAST WORK

WE'VE BROKERED

SOME OF THE BIGGEST DEALS IN SPORT

X

150M€

[5 years]

[5 years]

X

150M€

X

100M€

[10years]

X

250M€

[3years]

[3years]

X

50M€

X

130M€

[3 years]

Including, but not limited to :

SOME OF OUR WORK
FOR ATHLETES

THE SAME
GOES FOR ATHLETES

LEWIS HAMILTON

CFI

NEYMAR JR

OPPO

THE CASES

JÜRGEN KLOPP

TRIVAGO

GIANNIS ANTETOKOUNMPO

BREITLING

MEGAN RAPINOE

LEGO

H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA

TCL

100M€

In contract over the last 3 years.

MARIA SHARAPOVA

EVIAN

SERVICE OFFERING

360° ATHLETE

WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER 

OUR SERVICES

BRAND BUILDING

SOCIAL MEDIA

PR

ORIGINAL CONTENT

PODCASTS

BRAND BUILDING

ATHLETE MEDIA HOUSE

COMMERCIAL

SPORTFIVE

SPEAKING ENGAGEMENTS

BROADCAST & PUNDITRY

AMBASSADOR  PARTNERSHIPS

MANAGEMENT

PROJECT FIVE

POST CAREER PLANNING

MANAGEMENT & ORGANISATION

CAREER DEVELOPMENT 

CONTRACT NEGOTIATION

THANKS TO THE MOST

Global sales network in the industry

OUR SUPERPOWER

500K+

ACTIVE BRAND CONTACTS IN OUR CRM

300

FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT  SPECIALISTS

Global premium sales experts working global assets & coordination

National premium assets experts working out of national hubs

Sales experts working out of
right-holders offices

GLOBAL SALES

NATIONAL SALES

LOCAL SALES

Major investments in a market-leading customer insights platform

GLOBAL CRM

INFORMED, PROFESSIONAL & CONNECTED

SETS US APART ?

WHAT

HOW WE STAND OUT FROM THE COMPETITION

WE FOCUS

ON A FEW

Quality over quantity.
We work with a very selected group of athletes from different sports.

ATHLETE

EXPERTS

We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.

DEDICATED

TEAM PER ATHLETE

We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.

BRING IN

S5'S FULL POWER

360° service offering from management, brand marketing & commercial services in all relevant markets & globally.

THE TEAM 

BEHIND THE ATHLETE

We can complement an existing team & become their extended arm around the world.

YOUR TEAM AT SPORTFIVE

YOUR GLOBAL TEAM

RON WIEGAND

Berlin / Sales Director

MAXIMIZE ON-COURT PERFORMANCE WITH

UNMATCHED EXPERTISE & OPPORTUNITIES

We call it PROJECT FIVE.

WILDCARDS

SCHEDULING

MEDIA TRAINING

TRAVEL MGMT

FINANCIAL SUPPORT

KIT & EQUIPMENT

LEGAL ADVICE

PHYSIO & HEALTH

NUTRITION CONSULTING

COACHING STAFF

CAREER DVLPMENT

PLAYING OPPORTUNITIES

360 SUPPORT

ADVISING

FITNESS

OWN THE MOMENT

WE ARE SPORTFIVE

CONNECT

Use slide 2 of Athletes credz + vidz

A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.

THOSE ARE THE MOMENTS THEY LIVE FOR

Those are the moments that Manuel Neuer has created over & over

OUR ENDGAME IS TO UNLOCK

OUR MISSION

COMMERCIAL

PARTNERSHIPS

ENDORSEMENT

We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.

KIT

We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.

EQUIPMENT

We have excellent relationships with every manufacturing company.

Drive home the fact that WE DOIN IT FOR THE MONEY

RIGHTS PACKAGE

EXAMPLARY

WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS

OWN THE MOMENT

DAVID SPATH

After a gold-winning junior career, awarded with Best Goalkeeper at the Junior