ARTHUR FILS
PRESENTATION
First, on behalf of everyone at Sportfive : congratulations on your outstanding rise to ATP World #14 in April.
Arthur,
BARCASTRAßE 5
22087 HAMBURG
GERMANY
Your talent, athleticism & dedication have already made you one of the most exciting players on the tour. We firmly believe this is only the beginning. Sportfive doesn’t just manage careers, we help shape legacies. Our goal is clear: support you in becoming the next global tennis superstar, both on & off the court.
Our plan to support your father Jean & Philippe to elevate your journey:
Build your image with a strategic focus on USA & APAC. Because you’re not just a tennis player, but a brand in the making. We’ll support you to build a powerful & authentic personal one that resonates globally. From digital storytelling & content strategy to targeted media exposure, we’ll ensure the world sees your unique identity & spirit.
With Sportfive's extensive global network of premium brands & sponsors, we’ll secure partnerships that reflect your status, personality & ambition. Prioritising long-term relationships that enhance your values & align with your vision.
We also want to support your impact beyond tennis. Whether it’s youth development, social causes or creating pathways for future athletes, Sportfive will help you build a legacy that matters.
Arthur, we are inspired by your journey & honoured to be a part of it. You have the game, the drive & the personality to become one of the greats.
Now, together with your team, we’ll take the next steps to make that vision a reality.
UPCOMING CONTENT:
Our Domestic & Global Credentials
1.
Building your brand in USA
2.
Building your brand in APAC
3.
Commercial
4.
Team & process
5.
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
NEW YORK
LONDON
HAMBURG
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DELHI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFURT
LAUSANNE
---
PARIS
DUBAI
OUR LOCATIONS
WE HAVE
A STRONG PRESENCE IN YOUR HOME MARKET
Comprehensive Marketing
Single Rights
120+ EMPLOYEES
7 OFFICES
PARIS MAIN OFFICE
PARIS
LYON
LILLE
LENS
AUXERRE
TOULOUSE
BAYONNE
FEDERATION FRANCAISE
DE HANDBALL
STADE FRANCAIS
...
Unlocking our first deal for you :
SOME OF OUR WORK
FOR ATHLETES
& WE'RE EXPERTS IN GLOBAL ATHLETE PARTNERSHIPS
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
OLIVIER GIROUD
REXONA
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
JASMINE PAOLINI (PATCH DEAL)
AMAZFIT
ALEXANDER ZVEREV (PATCH DEAL)
MEDTRONIC
OUR BELIEF
HOWEVER,
TO UNLOCK GLOBAL DEALS,
ATHLETES MUST BUILD THEIR BRANDS TO BECOME GLOBAL ICONS.
INDEED,
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
AND WE HAVE THE TOOLS TO HELP YOU
YOUR JOURNEY
FROM A DREAM ON THE COURTS OF SAINT-MICHEL, PARIS
TO BECOME ONE OF SPORT'S GREATS
TO BECOMING No1 FRENCH TENNIS PLAYER & ATP#14 (April 2025)
WE CAN HELP SHAPE YOU INTO ONE OF THE FUTURE FACES OF TENNIS
UNTIL WE MAKE YOU A GLOBAL SUPERSTAR
THE STATUS QUO OF YOUR BRAND
BRAND PROFILE
YOUR CURRENT BRAND POSITION UNDER OUR MICROSCOPE
DIGITAL AUDIT - INSTAGRAM
THE STATUS QUO
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNT AND
255K
FOLLOWERS
ATP Top 100 Under 23 players - Instagram following benchmark (in M)
Followers data :
66%
8%
2.35%
12%
INTERACTION RATE IN THE LAST 4 MONTHS
A NICE
80%
FOLLOWER GROWTH IN THE LAST 4 MONTHS (+112k)
A HUGE
DIGITAL AUDIT - INSTAGRAM
BUT IT'S NOT WHERE
IT SHOULD BE
A DIAGNOSTIC IS IMMEDIATELY APPARENT :
RELATIVELY LOW FOLLOWING
In comparison to your global ranking & ATP status, your social following is still quite low.
VERY LOCAL FOLLOWING
With more than two thirds of your Instagram followers coming from your France, your brand is still very local. Strong in your home market, but weak internationally.
REQUIRING BRAND BUILDING EFFORTS
We will need to build your international footprint & global equity to unlock investment from global brands.
OUR GLOBAL
RECOMMENDATION
TACTICS TO GROW YOUR ACCOUNT & MAINTAIN ENGAGEMENT
INCREASE POSTING FREQUENCY
1
INTERNATIONALISE YOUR FAN BASE WITH MARKET SPECIFIC CONTENT
2
DIVERSIFY YOUR CONTENT TO INCREASE AUTHENTICITY
3
LEAN INTO INSTAGRAM TRENDS: CHALLENGES, BEHIND THE SCENES CONTENT, Q&AS
4
DIGITAL AUDIT - INSTAGRAM
Your most succesful post ever :
DIGITAL AUDIT - TIKTOK
THE STATUS QUO
TIKTOK
THEN TO YOUR TIKTOK
ACCOUNT, AND WELL
60K
FOLLOWERS
ATP Top 100 - TikTok following benchmark (in k)
Followers data :
47%
16%
11%
NO
ACTIVITY
IN 2025
& ALMOST
62%
FOLLOWER GROWTH IN THE LAST 4 MONTHS (+23k)
WITH A
AN OPPORTUNITY
FOR YOU
AS NO MAJOR ATP PLAYER HAS REALLY BROKEN THROUGH ON TIKTOK YET... THIS IS YOUR CHANCE.
HOW TO GET THERE :
INCREASE CONTENT VOLUME
1
REACT TO TRENDS
2
PARTICIPATE TO CHALLENGES
3
SHOWCASE YOUR ATP TRAVELLING LIFE THROUGH MORE AUTHENTIC, RAWER CONTENT
4
DIGITAL AUDIT - TIKTOK
A STRATEGIC
FOCUS ON
MAKING IT IN THE USA
THE USA
A MAJOR
OPPORTUNITY
The US tennis market is massive & it's only getting bigger.
25.7M
US TENNIS FANS IN 2024
US-based Instagram followings, for pespective
2nd
With no US-specific content on your Instagram & TikTok, US fans are still your 2nd biggest followings on these platforms.
A GROWTH OPPORTUNITY
MAKING IT IN THE USA
Major US HQ brands investing in tennis
BUILDING ATHLETE BRANDS IN THE USA
GROW YOUR
US AUDIENCE
PRESENCE
Optimize USA tournament presence & in-market moments: US Open, Miami, Cincinnati, Indian Wells...
POSITION
Establish your personality & brand in the US market – positioning you as the next gen power athlete: explosive, stylish and grounded
CONNECT
Build emotional connectivity through authentic, high-quality content to reach current USA fans & appeal to new ones: bespoke content across his IG & TikTok, strategic media placements..
RESONATE
Build cultural relevance & resonance with strategic game / race day appearences as well as social channels crossovers with popular US sports : NFL, NBA, Formula 1, etc...
THE 4 BRAND PILLARS
SOCIAL
EVENT
MEDIA / PR
COLLABS
WHY ?
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Organically showcase your natural connection to the US & grow your audience.
Get in front of new groups of potential fans, increasing your general US awareness
Get your face/image in front of other new demographics & build relationships with key US stakeholders & key media platform.
Increase exposure to US audiences & generates higher fan acquisition opportunities.
+ Document your US personal journey : vlog, BTS content, reactions
+ Content plan to leverage tennis calendar, tentpole US moments
+ Connect with US culture & trends
+ Attend strategic events, both in sports, but also around brands & other interests
+ Crosspost on social media
+ A list of strategic media & PR appearances within the US sports environment
+ Plan various development phases linking media opportunities to your awareness evolution
+ By combining Arthur status of ATP rising star to the Sportfive US network of sport figures & teams.
+ Showcase affinities with athletes, artists & teams
SOCIAL
MEDIA
THE 4 BRAND PILLARS
Create a specific content plan combining creative resources with the US tennis calendar & key dates
Day in the Life on Tour (IG Reels / TikTok)
Arthur Answers - Q&A mini series
Train Like Fils - Fitness, gym & recovery clips
Trend-based TikTok + sound remixes
BTS content at US tournaments, NBA/NFL events, etc
MEDIA
& PR
THE 4 BRAND PILLARS
Build legitimacy in the US media, broaden appeal beyond tennis outlets through strategic features:
Feature reels around US & Miami Open
"Next 10 Under 25 in Global Sports"
Crossover culture story
In - depth career profile
"Arthur Fils : The Future of Tennis Style"
COLLABS
THE 4 BRAND PILLARS
Build cultural currency through aligned athletes & brands leaning into Arthur’s passion for basketball.
BEN SHELTON
US Tennis collab content
TYREEK HILL / LEBRON JAMES
Train with me cross-sport challenge
SHAI GILGEOUS-ALEXANDER
Style or gym shoot crossover
LACOSTE
NYC Fashion Week crossover during US Open
PODCAST
THE 4 BRAND PILLARS
Build a voice and relatability with both tennis & wider sports audiences.
TENNIS FOCUSED:
SPORTS CULTURE:
"Why Arthur Fils is Built for the Big Stage ?"
"Arthur Fil : Europe's answer to the NBA Mindset in Tennis"
"The next International Star - What Tennis & the NFL have in Common ?"
ACTIVATING
US OPEN ACTIVATIONS
THE US OPEN
A strategic campaign around the US Open to maximize visibility, create cultural relevance & convert American tennis fans.
Introduce Arthur to mainstream US audiences
Build emotional connection & hype
Position him as the breakout next tennis player
Grow following, media buzz & brand equity
US OPEN ACTIVATIONS
SOCIAL
EVENT
MEDIA / PR
COLLABS
WE WILL SHOW YOU HOW TO
STRATEGICALLY LEVERAGE THE US OPEN
+ Arthur in NYC
Cinematic short-form content series : training, street tennis, food spots, music
+ The Fils Factor
Fast-paced tennis & pop culture Q&A sessions leaning into New York culture (TikTok duets & Reels)
+ Media Day Activation
Invite Bleacher Report, Tennis Channel, ESPN for off-court content
(style shoot, rapid-fire games, TikTok Q&A)
+ US Sport players hangouts Collab shoot or Reel with NFL player before season Kickoff (4th September) or...
+ MLB player around the US rival game between NY Yankee vs Red Sox (21st August)
+ By combining Arthur status of ATP rising star to the Sportfive US network of sport figures & teams.
+ Showcase affinities with athletes, artists & teams
KEY US MOMENTS
TO LEVERAGE
KEY MOMENTS
TO GET ARTHUR VISIBLE IN ICONIC US SPORTS / CULTURE SPACES AROUND HIS US TOURNAMENTS
LEVERAGE
NBA Season
FEB 2026
+ Feb 6-11 : Fashion Week, NYC
MAR 2026
+ Mar 5-16 : Indian Wells, CA
+ Mar 18-30 : Miami Open, FL
+ Mar 27 : MLB Opening Day
AUG 2026
+ Aug 9, 16, 23 : NFL Pre-season
+ Aug 25-Sep 7: US Open, NYC
SEP 2026
+ Sep 4 : NFL Season Kickoff
+ Sep 11-16 : Fashion Week, NYC
OCT-NOV 2026
+ Oct 17-19 : Austin F1 GP, TEX
+ Nov 20-22 : Las Vegars F1 GP, NEV
A STRATEGIC
FOCUS ON
MAKING IT IN APAC
APAC
OUR PLAN TO POSITION YOU IN APAC
POSITIONING
YOU IN APAC
PRIORITIZE
Prioritize China & unlock APAC's main market through new strategic account launches : RED & Weibo
POSITION
Establish his brand positioning in-market through values that resonates with local culture: humility, hard work, discipline & grace
PRESENCE
Optimize APAC tournament presence & in-market moments: Shanghai Masters, Japan Open, China Open
CONNECT
Build emotional connections with APAC audiences through bespoke localised content in local languages
RESONATE
Build cultural relevance & resonance with strategic crossovers, leaning into pop-culture : K Pop stars, Formula 1 drivers, J-League players etc.
STEP 1: UNLOCKING
THE CHINESE MARKET
CHINESE TENNIS LANDSCAPE
The Chinese tennis landscape
20M
PEOPLE PLAY TENNIS IN CHINA
GOLD
ZHENG QINWEN'S 2024 PARIS OLYMPIC GOLD MEDAL PUT TENNIS ON THE MAP IN CHINA
CHINESE HQ BRANDS INVESTING IN TENNIS :
UNLOCKING THE
CHINESE MARKET
CHINESE TENNIS LANDSCAPE
OFFICIAL GRAND SLAMS LINEAR TV BROADCASTER
MAIN OTT PLATFORMS SUB-BROADCAST FOR DIFFERENT SMALLER TOURNAMENTS
Overall, Tennis Media in China are less powerful than in the West
The Chinese tennis landscape
WE KNOW THE CHINESE MARKET
DEVELOPPING AUDIENCES
FOR TEAMS
Some of our best cases:
BRANDBUILDING IN CHINA
PLATFORM: WEIBO
FROM ZERO TO 1.6M FOLLOWERS
ATLETICO
MADRID
FASTEST-GROWING 2024 FOOTBALL CLUB ON WEIBO
FLAMENGO
+160K WEIBO FOLLOWERS
+1.6M FOLLOWERS ON DOUYIN (LAUNCH 2020)
FASTEST-GROWING CLUB ON THE PLATFORM
MANCHESTER UNITED
BUILDING ATHLETE BRANDS IN CHINA
AND THE SAME GOES FOR ATHLETES
CHINA'S INSTAGRAM
LAUNCHED MAY 2024
MANUEL NEUER'S RED ACCOUNT
4th MOST-FOLLOWED FOOTBALLER (BEHIND MBAPPE, KAKA & BECKHAM)
3rd BEST ENGAGEMENT RATE
CHINA'S TWITTER
RELAUNCHED MAY 2024
MANUEL NEUER'S WEIBO ACCOUNT
3.6M FOLLOWERS
TOP ENGAGEMENT RATE (ON PAR WITH MESSI & RONALDO)
6th MOST FOLLOWED FOOTBALLER
THE 4 BRAND PILLARS
DOUYIN
RED
INTERNATIONAL EQUIVALENT
WHERE SHOULD YOU GO ?
CHINA'S 3 MAIN SOCIAL PLATFORMS
WHAT IS IT ?
Considered the No.1 Chinese social platform . An information platform which is relatively more text rather than visually driven.
NOTABLE TENNIS PLAYERS ?
TikTok
Douyin is a platform of short-form video, livestreaming & shopping platform which is most popular amongst Gen Z. It has the most active users in China.
Dubbed The Chinese Instagram in the West, the platform combines a social media & a shopping app. It enables users to discover, purchase & review products.
Novak Djokovic Daniil Medvedev Holger Rune
No major tennis player
No major tennis player
BUILDING ATHLETE BRANDS IN CHINA
START YOUR RED ACCOUNT
And reach a young Gen-Z audience.
START A WEIBO ACCOUNT
And reach a large mainstream audience.
OUR CHINA
RECOMMENDATION
BUILDING ATHLETE BRANDS IN CHINA
WHY GO
WEIBO ?
YOUNG
With 80% of its users aged 17 to 33yo, Weibo is a content creator-rich platform and an ideal starting place to start a Chinese fan acquisition campaign.
REACH
Weibo is still the biggest social media in China, guaranteeing the largest possible reach & visibility. Particularly valuable to build a Chinese fanbase.
WHITE SPACE
Most of the major male tennis players are not present on Weibo, where female tennis players dominate. Making the platform a white for Arthur to get into.
WEIBO STRATEGY
WHAT SHOULD YOU POST ON WEIBO & WHY ?
WEIBO SOCIAL STRATEGY
MATCH PREVIEWS
TOURNAMENT HIGHLIGHTS
REPURPOSED TOURNAMENT PHOTOS / VIDEOS
HYPE
MATCH CONTENT
TRAVEL EXPERIENCES
FAMILY / FRIENDS / PETS PICTURES
SCENIC TRAVELLING CONTENT
ADVICES FOR FANS ON TRAVELLING TO FRANCE
INSPIRE
PERSONAL LIFE CONTENT
Q&A, POLLS, CONTESTS
UGC CAMPAIGNS WITH FANS
ENGAGE
BESPOKE FAN CONTENT
FREQUENCY
FOR PUBLISHING
(Content submission 2 weeks ahead. Should include 1 camera facing speech)
1-2 POSTS / MONTH FOR CHINESE LOCALIZED CONTENT
2-3 POSTS / WEEK FOR INTERNATIONAL CONTENT
BUILDING ATHLETE BRANDS IN CHINA
LAUNCH
WHAT ?
A camera-facing piece of content wishing all of Arthur's future fans a happy Qixi in Madarin. We'll be supporting you with both content & pronunciation.
WHEN ?
A great option would be to join Weibo on August 29th & the day of Qixi Festival, the Chinese equivalent of Valentine's Day.
HOW ?
We'll provide the most relevant & stylish Traditional Chinese Culture background for your Mandarin speech.
AMPLIFICATION
Weibo Sports team to support the launch with banner ads & link to Arthur's page on Weibo Home Page.
Play it like Grealish
BUILDING ATHLETE BRANDS IN CHINA
WHY GO
RED?
LIFESTYLE
With 80% of its users female aged 18-35, RED is an aesthetic-driven, lifestyle-focused platform where beauty, fashion, travel, food & wellness are major topics.
COOL
Xiaohongshu or RED, is a hybrid of Instagram & Pinterest combining the social sharing experience with advanced e-commerce capabilities. In China it's the platform of the moment.
WHITE SPACE
Most of the major male tennis players are not on RED. Its trending lifetsyle nature makes it the ideal space to build & engage with a more female GenZ part of your fanbase.
RED STRATEGY
WHAT SHOULD YOU POST ON RED & WHY ?
RED SOCIAL STRATEGY
LIVE Q&A, ASK ME ANYTHING, ETC
ENGAGE
BESPOKE FAN CONTENT
FREQUENCY
FOR PUBLISHING
(Process : Content based on Sportfive China proposals & scripts. Edit & posts by Sportfive China)
1 POSTS / MONTH FOR CHINESE LOCALIZED CONTENT
4-6 POSTS / MONTHS OF INTERNATIONAL REPURPOSED CONTENT
MATCH HIGHLIGHTS
SIMPLE TENNIS LESSONS & SKILLS
AESTHETIC SKILLS VIDEOS / SLOW-MOTIONS
DAILY WORKOUT TIPS & ROUTINES AT HOME
INSPIRE
TENNIS CONTENT
TRAVEL EXPERIENCES
ONE DAY VLOGS
CITY WALKS
SHOWCASE
PERSONAL LIFE CONTENT
BUILDING ATHLETE BRANDS IN CHINA
RED
LAUNCH
WHAT ?
A piece of camera-facing to greet fans & announce Arthur's new presence on the platform - in Madarin.
WHEN ?
Leverage one of the biggest celebration in the calendar year & launch on the platform around Qixi Festival, China's Valentine's Day.
HOW ?
A Superstar Edit video highlighting Arthur's biggest games, skills & results as well as some celebrities accolades he received.
A popular concept on RED.
AMPLIFICATION
RED team to support the launch with visibility on Home Page + paid media to push traffic on Arthur's account.
KEY APAC MOMENTS TO LEVERAGE
KEY MOMENTS
IN THE APAC MAJOR MARKETS
LEVERAGE
Develop cultural & sports crossover during strategic commercial & media moments in key APAC markets.
SEPT 2025
JAN 2026
Season start
OCT 2025
MAR 2026
FEB 2026
Seasons start
Bahrain Grand Prix
IN TIME
WE CAN ALSO SUPPORT YOU WITH :
OUR SUPPORT
LINKEDIN STRATEGY
SPEAKER ENGAGEMENTS
B2B
FOUNDATION CREATION
MEDIA ACTIVATIONS
CHARITY
FUNDRAISER EVENTS
COMMENTARY
PUNDITRY
DOCUMENTARY
MEDIA
FAREWELL MATCH
MEET & GREETS
EVENTS
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
BUILDING AN AUTHENTIC, STRATEGIC PORFOLIO REFLECTIVE OF YOU.
INTERNATIONAL SPORTFIVE BUSINESS CASES
WE ARE EXPERTS IN SOURCING
CROSS-BORDER ATHLETE DEALS & LOCAL ENDORSEMENTS
EXPERTS
NEYMAR JR
OPPO
PAMELA REIF
TENWAYS
XIN XU
SUBWAY
MANUEL NEUER
HISENSE & HUAWEI
ALEXANDER ZVEREV
MEDTRONIC
OUR ENDGAME IS TO UNLOCK
COMMERCIAL
PARTNERSHIPS
AUTHENTIC BRAND FITS ONLY
1
PREMIUM BRANDS
2
MULTI-YEARS DEALS
3
DIVERSIFY YOUR COMMERCIAL INVENTORY
4
CAPPED NUMBER OF PARTNERS
5
(TO FOCUS ON SPORT)
OUR APPROACH
SPORTFIVE
NETWORK
(Measured in meetings & closed partnerships)
BRANDS WITH A STRONG RELATIONSHIP
USE SPORTFIVE SALES NETWORK IN APAC & US
EXPANSION
MOVEMENTS
Looking for strong brand awareness platforms
BRANDS LOOKING TO ASSOCIATE WITH FRENCH / EUROPEAN STAR
NEW TERRITORY EXPANDING BRANDS
HIGH MEDIA
VALUE FOCUSED
BRANDS WITH TRACK RECORD OF PATCH / SHIRT SPONSORSHIPS
FOCUS ON BRANDS/INDUSTRIES LOOKING FOR HIGH BRAND AWARENESS
CRED
PROSPECTING
C-LEVELS AFFINITY SCAN
IN-HOUSE BUSINESS INTELLIGENCE TOOL
Analysing marketing executives affinities for a sport / competition
TENNIS
ENDEMIC
PART OF THE ECOSYSTEM & LOOKING FOR AMPLIFICATION IN KEY MARKETS
BRANDS WITH A STRONG ORGANIC TENNIS AFFINITY
Brands approached from the aforementionned categories must meet at least one of the following criteria :
METHODOLOGIES
TERRITORY
PROSPECTING
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
METHODOLOGIES
CATEGORY PROSPECTING
FOCUSING ON SOME
OPEN CATEGORIES
Complementing your current partnership roster : Lacoste, Babolat, Evian & Celsius.
OUR TARGET BRANDS
TRAVEL & TOURISM
WATCHES
AUTOMOTIVE
CONSUMER ELECTONICS
HEADPHONES
FINANCIAL SERVICES
INSURANCE
LUGGAGE
PERSONAL CARE
EXEMPLARY CATEGORY ONE
WHY CONSUMER ELECTRONICS?
OUR TARGET BRANDS
Source : GWI 2025, IQ Data 2024
OUR PICK
20% more likely vs average population
38% more likely vs average Instagram user
137M
ATP TOUR FANS PLAN TO PURCHASE CONSUMER ELECTRONICS PRODUCTS IN THE NEXT 6 MONTHS.
TOP 10
C.E. IS AMONG THE TOP 10 INDUSTRIES WITH THE HIGHEST INVESTMENT IN SPONSORSHIP
+ Strong sport sponsorship porfolio
+Strong Sportfive relationship
(Manuel Neuer)
+ ATP Tour partners
+ Strong ties into tennis
+ France is a key market
EXEMPLARY CATEGORY TWO
WHY HEADPHONES?
OUR TARGET BRANDS
Source : GWI 2025, IQ Data 2024
OUR PICK
Vs the Average Population
34M
ATP TOUR FANS PLAN TO PURCHASE HEADPHONES IN THE NEXT 6MONTHS
+27%
ATP TOUR FANS ARE 27% MORE LIKELY TO PURCHASE HEADPHONES IN THE NEXT 6MONTHS
+ Major investments in athletes & global sponsorships
+ Strong Sportfive relationship (UCL Partneship)
+ Major investment in Athletes
+ Europe: key expansion market
+ Strong Sportfve relationship
(Mats Hummels partnership)
COMMERCIALLY, WE NEED TO BE
OUR MISSION
DIVERSIFYING
YOUR INVENTORY
PRODUCT LICENSING
1
AI IP USAGE
2
MEDIA PRODUCT DEVELOPMENT
3
HOSPITALITY INTEGRATION
4
SPEAKING OPPORTUNITIES
5
THE SPORTFIVE STRUCTURE AROUND YOU
TEAM+PROCESS
RIGHTSHOLDER MANAGEMENT
DIGITAL TEAM
BUSINESS INTELLIGENCE
CREATIVE STRATEGIST
GLOBAL COMMERCIAL
Global
Eleri Guy
London
China
Nikki Guo
Singapore
USA
Taylor Neil
New York
Digital Lead
Vincent Zurita
Paris
Global
Jaime Troncoso
Barcelona
Global
Mathieu Aribart
Paris
Global Athletes Sales Director
Daniel Peikert
Berlin
BRAND BUILDING
COMMERCIAL
+300 SALES OPERATIVES IN 16 MARKETS
Senior Vice President Athletes
Ron Wiegand
Berlin
TEAM ARTHUR
JEAN FILS
PHILIPPE WEISS
THE TEAM BEYOND YOUR TEAM
GLOBAL ATHLETE MEDIA HOUSE
Global
Vincent Kittmann
Hamburg
RIGHTSHOLDER MANAGEMENT
DIGITAL &
MEDIA TEAM
BUSINESS INTELLIGENCE
CREATIVE STRATEGIST
COMMERCIAL APAC + USA
Global
Eleri Guy
London
China
Nikki Guo
Singapore
USA
Taylor Neil
New York
Digital Lead
Vincent Zurita
Paris
Global
Jaime Troncoso
Barcelona
Global
Mathieu Aribart
Paris
Global Athletes Sales Director
Daniel Peikert
Berlin
China MD
Jerry Wong
Shanghai
Korea MD
Brian Kim
Seoul
USA MD
Bob Brennfleck
New York
Japan MD
Daisuke Hikita
Tokyo
AUS & NZ MD
Damien Moston
Sydney
MENA MD
Rami Fawaz
Dubai
India MD
Venu Nair
Dubai
BRAND BUILDING
COMMERCIAL
+100 OTHERS
Senior Vice President Athletes
Ron Wiegand
Berlin
TEAM ARTHUR
JEAN FILS
PHILIPPE WEISS
THE TEAM BEYOND YOUR TEAM
HOW DO WE COMMUNICATE ?
COMMERCIAL WORK
BRAND BUILDING
DAY-TO-DAY COMMS
LET'S TALK ABOUT OUR
COMMUNICATION PROCESS
Whatsapp Group
For everyday topics & quick validations with Jean & Philippe.
STRATEGY MEETINGS
Whatsapp Group
For everyday topics & quick validations with Arthur's social media team.
Monthly meeting with Philippe & Jean to discuss all commercial opportunities from our global sales team using our Salesforce dashboard.
Bi-weekly call to discuss social media strategy, briefings, conception, planning & content calendar management.
Salesforce
Trello
MERCI
LET'S TALK
LET'S TALK
+
SCOPE OF WORK
STRATEGIC PHASING OF OUR OPERATION
HOW WE WILL BE
A three steps process.
Profiling, positionning & planning
PHASE 1:
STRATEGY DEVELOPMENT
DRIVING ARTHUR'S BRAND VALUE
PHASE 2:
STRATEGY EXECUTION
WE START HERE
Global
Brand-
building
Commercialization
1.
2.
3.
STRATEGIC PHASING OF OUR OPERATION
PART 1
What we do :
STRATEGY &
PROFILING
AUDIT OF YOUR BRAND & SOCIAL MEDIA
Reviewing Arthur’s brand perception, brand positioning, brand awareness, markets, fan & follower demographics.
LOCALISED POSITIONING & TONE-OF-VOICE
General coordination of multi-year strategy to develop your tone of voice & positioning in Spain & globally.
TIKTOK & INSTAGRAM STRATEGY (USA CONSULTANCY)
Establish content pillars, content mock ups, references, tone of voice, amplification, workflow...
RED & WEIBO CHANNEL STRATEGY (CHINA)
Development of the strategy for the launch & management of Chinese social media channels RED & Weibo.
TARGETED BRAND GROWTH STRATEGY (USA)
Development of a strategy to grow Arthur's brand in this region strategically in USA & APAC leveraging in market appearances.
REPORTING
Across social media account performances in all markets.
STRATEGIC PHASING OF OUR OPERATION
PART 2A
What we do :
BRAND BUILDING
PROJECT COORDINATION
Alignment with Team Fils & consistent check- ins across all account performance.
SOCIAL MEDIA CONSULTANCY: USA & APAC
Creative concepting & content production in line with the strategy & positioning on Instagram & TikTok accounts.
CHINA SOCIAL MEDIA CHANNELS EXECUTION
Dedicated social media expert based in APAC to execute Chinese social media channels, RED & Weibo. Launch, execution of all posts & day-to-day community management
AMERICAS CONSULTANCY
Dedicated consultant based in NYC on US specific social media & PR activations.
LOCALIZED EXECUTION
Creative concepting & production in line with tone of voice & localised positioning.
CONTENT PRODUCTION
Development of content planning, briefing, shoot logistics, video editing & production with Arthur. Content shoot planning once per year to bank content for Arthur’s social media channels.
CONTENT DESIGN
Static graphic design production to create bespoke content tailored to the different social media channels.
STRATEGIC PHASING OF OUR OPERATION
PART 2B
What we can do :
CROSS MARKETING BRAND BUILDING
PR CONSULTANCY: USA & APAC
Concepting digital & print PR activations and collaborations with media platforms & influencers.
Example : GQ, Bleacher Report, 433, Players Tribune
DOCUMENTARY
Concepting, shooting, production, editing & negotiation with distribution platforms.
Examples: Amazon Prime, NETFLIX, Apple TV
LOGO
Concepting, designing and production of static & motion logos.
Example: 304 celebration
WEBSITE DEVELOPMENT
Planning, coordination, website build & management
EVENTS
Invitations to sports & entertainment events with SPORTFIVE clients for cross-over marketing opportunities.
Examples: Kansas City Chiefs x Patrick Mahomes meet + greet
PODCASTS
Coordination and negotiation with distribution platforms.
Examples: Spotify, Apple, Amazon
FOUNDATION WORK
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STRATEGIC PHASING OF OUR OPERATION
PART 3
What we do :
COMMERCIAL
ANALYSIS
Sector analysis & open category review based on personal partnerships.
SALES MATERIALS DEVELOPMENT
Development of a tailored sales introduction deck for Arthur.
BESPOKE PRODUCT DEVELOPMENT
Leveraging athlete’s assets to create new commercial inventory.
Example : digital series on Arthur’s IG channel.
PROSPECTING
Identifying endemic brands based on sport, nationality, audience affinities and categories based on personal interest & storytelling narratives in APAC & USA.
DATA
Use of SPORTFIVE’s international Business Intelligence unit to identify bespoke audience data for Arthur & tailored data for category outreach & brand pitches.
SALES PROCESS
Outreach, development of tailored sales narratives, rights packages, brand presentations & creative activation ideation.
NEGOTIATION & EXECUTION
Management of negotiation process & contract execution process
REPORTING
Monthly meeting with Team Fils to review & explore commercial optimization
REMUNERATION MODEL
BRAND BUILDING
SPORTFIVE to be globally exclusive regarding building & internationalising Arthur’s brand in USA & APAC.
100% brand building costs covered by SPORTFIVE.
COMMERCIAL
SPORTFIVE to become the global exclusive joint sponsorship sales agency of record with Teams Fils in APAC & USA. Having exclusivity for brands headquartered in these regions.
SPORTFIVE to have non-exclusive status for sponsorship sales in Europe.
20% commission on all successful deals SPORTFIVE executes to cover all brand building costs.
INBOUND
Team Fils have the freedom to negotiate & sign inbound deals for Arthur.
No commission for SPORTFIVE.
Team Fils can hand over inbounds to SPORTFIVE to negotiate & manage at a lower, 10% commission.
LET'S TALK ABOUT OUR
REMUNERATION MODEL
LET'S TALK ABOUT OUR
REMUNERATION MODEL
NORTH AMERICA
SCOPE OF WORK
NORTH AMERICA
SCOPE OF WORK
WHAT WE
PROVIDE
1 FULL-TIME EMPLOYEE
Marketing member base in the Americas focused on Arthur in North America.
Comprehensive document based on Arthur's ambition acting as a US approach gameplan.
US MARKET STRATEGY
US / North America tailored document sharing content concepts, insights, new & trends.
MONTHLY CONTENT PLAN
Quantitative & qualitative insights on Arthur's progression of relevance in the US. Guiding optimization.
QUARTERLY ANALYSIS
Organizing, brokering or executing PR initiatives in North America.
MEDIA & PR ACTIVATION
TO BE SCOPED
ADDITIONALLY
Film, design, editing & any form of production is available ad hoc or full-time based at an additional scope.
CONTENT PRODUCTION
Creation & management of new digital products (website, newsletter, apps...) can be added at an additional scope.
DIGITAL ASSET DEVELOPMENT
CHINESE MARKET
SCOPE OF WORK
CHINESE SCOPE OF WORK
WHAT WE
PROVIDE
RED & WEIBO ACCOUNTS
Launch & complete management
Mix of repurposed international content & Chinese exclusive content (approx 20%)
RED & WEIBO CONTENT PLAN
Content briefs for Arthur Fils team to shoot / Editing by Sportfive.
FOR EXCLUSIVE CONTENT
Comprehensive document based on Arthur's ambition acting as a China approach gameplan.
CHINESE MARKET STRATEGY
Organizing, brokering & executing PR (such as KOLs) initiatives in China.
MEDIA & PR ACTIVATION
Arthur Fils - Round 2A
By mathieuaribart
