PRESENTATION DECK
GLOBAL ATHLETE
MEDIA HOUSE
HEAD OF GLOBAL ATHLETE MEDIA HOUSE
Vincent Kittman
SOCIAL MEDIA
Vincent Zurita
PODCAST
STRATEGY LEAD & ASSET AQUISITION
COMMERCIALIZATION
PR
OG CONTENT & COMMERCIAL
Peter King
PLANNING AHEAD
STRATEGY & STATUS QUO
STRATEGY 2025
Q1 2025
-
Completion of GAMH's foundational structure
-
Development of a comprehensive communication strategy across all channels
-
Initial expansion through inbound inquiries and activation of planned projects
Q2 2025
-
Implementation and market launch of planned projects
-
Monetization of media and content products
-
Scaling of ongoing productions and optimization of reach
2nd HALF
-
Maintaining a high implementation speed
-
Further development of new media and commercialization ideas
-
Long-term establishment of GAMH as a central media partner for athletes
-
Strengthening strategic partnerships and expanding international reach
2025
PLANNING AHEAD
STATUS QUO
UMSATZ
Bisherige Umsätze
Brand / ProjektAthlete / PodcastUmsatz (EUR)
| Sonos | Becker Petkovic Podcast | 25.000 € |
| Bad Homburg & Stuttgart Tennis Tournaments | Becker Petkovic Podcast | 28.000 € |
| VOGUE x Google Pixel | Jackson Irvine | 20.000 € |
Umsatz vs. Ziel
-
Ziel: 457.000 €
-
Bisher erreicht: 73.000 €
-
Restziel: 384.000 €
PLANNING AHEAD
STATUS QUO
OPPs
Aktuelle Opportunities (Pipeline ca. 750.000 €)
Projekt Kontakt/Company Stage Volumen (EUR)
| Boris Becker Podcast – Avea (Better Life) | Acast Stories GmbH (Daniel Peikert) | Negotiation | 30.000 € |
| WC 26 Player Onboarding x TikTok | TikTok Germany GmbH (Bastian Steineck) | Negotiation | 50.000 € |
| Boris Becker Podcast – Main Presenter | HUGO BOSS AG (Daniel Peikert) | Proposal | 350.000 € |
| Boris Becker Podcast – AG1 | Acast Stories GmbH (Daniel Peikert) | Proposal | 15.000 € |
| Boris Becker Podcast – Waterdrop | Waterdrop Microdrink GmbH (Daniel Peikert) | Proposal | 250.000 € |
| Rhine Ruhr Olympia Bewerbung – Live Podcast | Rhine-Ruhr 2025 (Daniel Peikert) | Proposal | 35.000 € |
| Westwing x Becker Petkovic | Westwing GmbH (Bastian Steineck) | Qualification | 50.000 € |
| TikTok Talent Recruitment WC 2026 | TikTok Spain (Cuartero Guillem) | Qualification |
tbd |
| Boris Becker Podcast - TopCashback | TopCashback (Dominik Lange) | Negotiation | 30.000 € |
PLANNING AHEAD
RECRUITING
PIPELINE
Athleten Pipeline / Recruiting
|
Athlet |
Status |
|
Wagner
|
2ter Termin hat stattgefunden |
|
Fils |
Persönlicher Termin in Paris mit Vater & Manager. |
|
Reus |
Entscheidung S5: Keine Gesamtvermarktung anzustreben. Aktuell im Dialog zu Einzelservices |
|
SGA |
Kontakt durch Bob Brenfleck (Agentur in Toronto, NBA Players Association) |
| Jaylen Brown |
Koordination vom ersten Präsentations-Termin |
| Estêvão |
Zweiter Termin mit Agentur 94 Marketing in Sao Paulo stattgefunden. |
| Neymar Jr. | Social Media Asia & China Vermarktungskooperation wird geprüft |
PLANNING AHEAD
STATUS QUO
PILLAR
SOCIAL MEDIA
-
Erstellung Workshop für junge oder aktuell noch unbekanntere Athleten
-
Justin Engel & Scarlett Schremmer
-
-
Ideen und Anfragen für den Ausbau von Social Media Retainer
-
Tobias Krick, Dirk Nowitzki, & Hakimi
-
-
Wichtiges Produkt für uns, um Cases zu schaffen und Kontakte aufzubauen. Einfallstor, um dann engere und größere Zusammenarbeit daraus zu bilden
-
Ressourcenthematik - Review aktuelle SM-Strukturen
-
Social Media Agentur - We Play Forward, B-Engaged
-
Zusammenarbeit DRAVT
-
Hire Social Media Ressourcen - 50/50 Split der SM-Ressourcen bringt Challenges
-
-
Betreuung Social Media Kanäle: Jürgen Klopp, Boris Becker, Justin Engel & Manuel Neuer
-
Aufbau LinkedIn Account für Boris Becker in Prüfung
-
Planung Content-Shoot Jürgen Klopp
PLANNING AHEAD
STATUS QUO
PILLAR
PODCAST
-
Becker Petkovic läuft super und kann ausgebaut werden
-
Podstars Deal läuft aus und wird durch Freelancer ersetzt
-
Live-Videofolgen haben sehr gut funktioniert. 200k Views auf Spotify
-
Idee: Highlight Gäste einbringen in einen Teil der Episoden
-
Englische Episoden oder englischer Kanal --> sehr viel Potenzial!
-
Vermarktung ist OK, aber es fehlt noch ein gutes Stück zum Ziel
-
Strukturen und Hosts brauchen noch Zeit alle neuen Workflows zu verstehen
-
-
Weitere Podcastideen
-
Klopp Podcast - ON HOLD
-
Fußballformat
-
Kombi aus Mats & Thomas, Mario & Marco und anderen wie Jonny Burkardt
-
Inhaltliche Idee: europäischer Fußball, große Teams und Themen
-
grundsätzlich viel Potenzial in der S5 Struktur mit einem Fußballformat
-
-
Wagner Podcast
- Brüder-Duo als Main Host über den NBA Lifestyle und die europäischen Spieler in der NBA
-
Talkshow Konzept - als Podcast oder Bewegtbild
- Laura Wontorra o.ä.
-
PLANNING AHEAD
STATUS QUO
PILLAR
CONTENT PRODUCTION
-
BB Doku leider noch nicht verkauft, aber gute Kontakte dadurch aufgebaut
- angefragt bisher: Apple, Amazon, WBD, Netflix, Sky
- next: BBC, Rakuten TV, ESPN (30 for 30), ProSieben (Joyn), RTL, Magenta, Sat. 1, Öffentl.-Rechtl.
- Konzeptidee für eine Manuel Neuer Doku steht
- Erste Idee für ein Doku (Following the Journey) mit Justin Engel steht
- Content Shoot JK
- Commercial Shoots (z.B. BB X Infoprofile)
- Kontaktaufbau und -ausbau zu allen relevanten Plattformen
- Entwicklung neue Ideen z.B. Marco Reus in LA, Shortformate mit Athleten
PLANNING AHEAD
STATUS QUO
PILLAR
OFFCOURT PR
-
Viele Anfragen und Projekte
-
Besonders bei Boris Becker:
-
STERN Titel
-
Sport Illustrated Titel
-
Wimbledon Feature
-
ZEIT magazin
-
BILD
-
upcoming: SZ Magazin, DER SPIEGEL, Lanz Talkshow
-
Planung Buchtour
-
-
Gutes Feedback & Need bei Athleten --> ggf. kann daraus ein Retainer-Produkt entstehen
-
Vermittlung in Podcast (z.B. Jackson Irvine)
-
Wichtiges Produkt für uns, um Cases zu schaffen und Kontakte aufzubauen
-
Umsatzpotenzial gering
PLANNING AHEAD
WORK IN PROGRESS
NEW
NEUE PRODUKTE (ENTWICKLUNG / IDEENPHASE)
-
Creative Media Solutions (Branded Content mit Athleten)
-
Präsentation diese Woche an Seller
-
Creative- und Produktionsdienstleistung an Brands anbieten
-
Aktivierung über Media und unseren Athletenroster
-
-
-
Leveraging Network
-
Tik Tok Deal
-
Unser Netzwerk und unsere Kontakt sind relevant für viele Plattformen (z.B. LinkedIn, Only Fans, Tik Tok, DAZN, Hyrox etc.)
-
-
Eventpräsenz & Branding Global Athlete Media House
-
Kleinfeldfußball-Crossmedia-Konzept
PLANNING AHEAD
WORK IN PROGRESS
ROADMAP
FIRST THINGS FIRST
- Becker Petkovic Podcast - Vermarktung
- Fußball Podcast starten und vermarkten
- Weiterentwicklung SM-Struktur und Offering
- weiteren Gesamtvermarktungs-Athleten akquirieren
- Branding Global Athlete Media House
THANK YOU
LET'S TALK
LET'S TALK
+
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFORT
LAUSANNE
---
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
WHAT WE DO
WE ARE A ONE-STOP SHOP FOR YOUR
BRAND, AUDIENCE & COMMERCIAL DEVELOPMENT
STORYTELLING
Depending on your objectives, we can help you tell your story, grow your brand & engage your target audience in the most relevant & efficient way.
PRODUCTION
We deliver high-end creative & production solutions for athletes to build an ever stronger connection with fans through great content.
DISTRIBUTION
XXXX
MONETIZATION
Our ambition is to create an original platform for an athlete to convey his/her message in a monetizable way.
REPORTING W/ ACTIONABLE INSIGHTS
AUDIENCE DEVELOPMENT TACTICS
IMPROVING
NEW MARKETS EXPANSIONS (INCL. CHINA)
MEDIA DAYS & SHOOTING
REMOTE CREATIVE CONTENT CREATION
EXECUTING
CHANNEL AUDIT
BENCHMARK
PREPARING
PLATFORM LAUNCH STRATEGY
ALL ABOUT PR
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
YOUR GLOBAL TEAM
RON WIEGAND
Berlin / Sales Director
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
Drive home the fact that WE DOIN IT FOR THE MONEY
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Athlete Media House Deck - Status 07/25
By mathieuaribart
