BORIS BECKER
By
A LIVING LEGEND
Inspiring generations of sport fans
* 1989 ATP & ITF player of the year
3x
2x
1x
1x
Gold
2x
#1*
Hall of Fame
A FIGHTER
Boom Boom Becker propelled the game into a new era
Powerful
An unusual blend of passion, drive, dive volleys & humour
Charismatic
Comeback wins driven by self-belief & powered by an unrivalled fanbase
Determined
"Always play until the end" - Boris Becker
Transforming from...
MENTOR
Winning as many Grand Slams as a coach than as a player
Coach
3x Captain of the German Davis Cup team
Leader
Rich in life lessons from the need for mental strength under high pressure
Guide
Who has been coaching none other than Novak Djokovic at his prime
"I'm just as proud of the Slams I won as a coach than the ones I won as a player" - Boris Becker
To a
MEDIA EXPERT
Having commentated 20 Wimbledon finals for the BBC, Boris has become an undisputed
"I've been commenting tennis longer than I've been playing tennis now" - Boris Becker
His two successful Apple.tv biography documentaries will be sequelled next year by Oscar-winning director Alex Gibny
Documentary
With rich sports knowledge, natural charm & charisma, Boris is become a recognized TV personality
Host
LIFE STORY
With a unique
GLOBAL FOLLOWING
A tennis icon with an impact across the world.
377k
643k
370k
Top following countries
GENTLEMAN
Always a fair player on & off the court, from rivalries to friendships
Respectful
A founding member of the Laureus Academy, believing in Sport for Good
Philanthropist
A proud father, supportive of his children's passions & endeavours
Father figure
INSPIRATION
One of the biggest players in the game of tennis
Record Breaker
Changing the game
of tennis & inspiring generations across
the world
Role Model
Inclusive
A voice for anti-racism & advocate
of diversity
40 YEARS
In 1985, a 17yo Boris Becker won a historic
and record-breaking Wimbledon Championship
Live the Wimbledon experience
in a VIP location hosted by Boris. Listen & share stories in the legends' company, enjoying his famous hospitality
Unmissable
Create the most famous tennis marketing asset with ‘Boris Becker x Wimbledon’ licensing IP
Powerful
Imagine being part of
Impactful
Boris will be the most recognisable personality during the Wimbledon weeks, the world's biggest sports event at that time. Leverage his image & storytelling to a ready to listen audience
IMAGINE TEAMING UP WITH...
Boris is one of tennis' most admired, inspiring & prestigious players of all time
A Living Legend
Still involved in the tennis tour with access to players & events and international visibility
Globally Relevant
40+ years experience in global media, PR & commercial production
Highly Professional
STRATEGIC THINKER
Pro from 2007 to 2018. Former 132nd Global Poker Index player
Poker
A strategic & flamboyant approach to gambling for betters & casinos
Betting / Casino
LIKE BRAND PARTNERSHIPS
They tend to like a brand more if it is involved in tennis sponsoring
They're grateful
Tennis Enthusiasts in your key markets
Better than their average countrymen*
If they find a brand ambassador likeable, they will perceive the brand as more likeable
They're sensitive to ambassadors
Source : MarketSight, Dec 2024
Interested in tennis
Nationally representative
BETTING & CASINO BRANDS
finding betting & casino brands more likeable than their average countrymen
They're friendlier
Tennis fans in your key markets also like
Source : MarketSight, Dec 2024
Interested in tennis
Nationally representative
KNOW & LIKE BORIS BECKER
Awareness levels of Boris Becker in your key markets
They know him
Your target markets & audiences
Likeability levels of Boris Becker in your key markets
They like him
Source : MarketSight, Dec 2024
Interested in tennis
Nationally representative
GREAT FIT
Agreement levels regarding Boris Becker being an authentic fit for a betting & casino brand
They're eager
Your target audience see Boris Becker as a
Source : MarketSight, Dec 2024
For a Betting & Casino brand.
Interested in tennis
Nationally representative
THOUGHT
STARTERS
What your partnership with Boris Becker could entail :
Right to use visual, voice, name & likeness for your campaign
IP Rights
Have Boris attend your brand events, give a speech, direct workshops or host dinner parties
Appearances
Plant your product in Boris' daily life and have it featured on his social media or TV coverage
Product Integration
The sky is the limit...
Bespoke Activations
Creative & bespoke production tailored to your marketing needs
Production
Co-create a branded content series & cut through his followers
Social Media
LET'S CONTINUE WRITING HISTORY
IMPROVING WITH AGE
Still hitting the gym daily, he can inspire the 71M* global tennis fans looking to gear up
Gym
Fair-skinned, Boris had to develop an elaborate skincare routine
Skin Care
An odor-sensitive man, he's been using the same perfume for 35 years
Fragrance
Snacks
Guilty pleasures are healthy and Boris' is paprika-flavoured crisps
* Source: GWI Core 2023, Home Exercise Equipment purchase intent in the next 3-6 months
A car lover, he can adress the 191M* global tennis fans in market for one right now
Cars
A collector, he could sway some of the 171M* global tennis fan planning to buy a new one
Watches
FINE THINGS LOVER
With his own fashion brand, Becker loves quality clothing and attends several fashion shows each season
Fashion
A fine whisky connoisseur, Boris loves to enjoy his spirits in moderation with a good cigar
Spirits & Cigars
Boris has become a real coffee afficionado, preferably from fair-trade roasted beans
Coffee
* Source: GWI Core 2023, Car & Watch purchase intent in the next 3-6 months
TRAVELLING MAN
* Source: GWI Core 2023, purchase intent in the next 3-6 months
Use Becker to reach some of the 152M* global tennis fans planning to travel abroad
Tourism Boards
Taking a plane every other week for years, his lifestyle would be an organic fit for Airlines
Airlines
Travel Platforms
Leverage Boris' lifestyle to reach 193M* global tennis fans in-market to book travel tickets
Luggage
A supremely organized packer, he sees packing as an artform & devised his own system
Boris Becker x Betting / Casino
By mathieuaribart
