FORMULA 1
PRESENTATION DECK
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DELHI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFURT
LAUSANNE
---
A NATURAL BRAND FIT
CONTINUOUS INNOVATION & PERFORMANCE
Affluent & tech-savvy following, aligning with Tangem’s values.
perfectly
An opportunity to foster connections with fans than other major sport & position yourself as a trusted leader in your space.
deeper
A brand exposure marketing & engagement platform.
global
F1 FANS ARE
They are :
BLOCKCHAIN & CRYPTO ENTHUSIATS
DATA TOUCHPOINTS
55%
More likely to be interested in blockchain than the general population
+ 44% vs other sports fans.
72%
More likely to own cryptocurrencies than the general population
+ 55% vs other sports fans.
42%
More likely to buy new technologies than the general population
+ 38% vs other sports fans.
77%
More likely to be tech savvy than the general population
+ 63% vs other sports fans.
Source : Global Web Index 2025
And what should be your priorities ?
WHAT'S THE F1 CRYPTO LANDSCAPE ?
F1 CRYPTO LANDSCAPE
X
X
WILLIAMS
STAKE / SAUBER
.
MC LAREN
HAAS
F1 CENTRAL
ASTON MARTIN
ALPINE
FERRARI
MERCEDES
RED BULL RACING
VCARB
.
BRAND
SUB-SECTOR
CEX
FIAT off-ramp solution
CEX
Blockchain
Crypto payments
CEX
CEX
CEX
CEX
CEX
Coin
MERCEDES
FERRARI
OUT OF BUDGET
F1 CENTRAL
RED BULL
STAKE / SAUBER
Turns into Audi into 2026
ASTON MARTIN
On-car branding > €6-8M pa
HAAS
Poor Brand Fit
VCARB
WILLIAMS
On-car branding €4M pa
ALPINE
On-car branding €3M pa
TIER 3
TIER 1
TIER 2
MCLAREN
On-car branding > €6-8M pa
This is the value system upon which we graded & ranked the best F1 teams to partner with Tangem :
OUR MISSION
F1 GRID
ASSESSMENT
HOLISTIC OFFER
The F1 Team presents a holistic partnership proposition.
AUDIENCE
The audience is inherently crypto friendly & thrive on new technically innovative products.
TEAM VALUES
Alignment of core corporate values and objectives.
OUR MISSION
OUR MISSION
1
2
3
Comprehensively individualised fitting withTangem's brief
S5 RANKING
OUR MISSION
1.
ALPINE
89%
2.
WILLIAMS
89%
3.
MC LAREN
85%
4.
RED BULL
76%
5.
MERCEDES
71%
6.
FERRARI
71%
7.
ASTON MARTIN
71%
8.
HAAS
64%
9.
VCARB
60%
10.
SAUBER STAKE
60%
Partner with a quintessentially British & 3rd longest running team in Formula 1.
WILLIAMS RACING
IDEA #1
114
F1 RACE WINS
9
CONSTRUCTORS CHAMPIONSHIPS
7
F1 DRIVERS CHAMPIONSHIPS
Brand perception :
1.2M
2M
3.8M
HONEST
HUMBLE
INCLUSIVE
TRUSTWORTHY
COURAGEOUS
A CELEBRATION OF F1 HERITAGE & FUTURE
THE LAP OF LEGENDS
ACTIVATION EXAMPLE
An innovative campaign for beer brand Michelob.
VIRTUAL x REAL
A 15-lap race at Silverstone where Sargeant competed against AI-driven avatars of past Williams champions.
AI - POWERED
Utilized over 42 million data points from 720+ races to replicate the driving styles & strategies of the legends.
AR - HELMET
Developed a bespoke AR helmet allowing Sargeant to see & interact with virtual competitors in real-time.
MASSIVE REACH
Premiered on AMC, BBC America & The Roku Channel, reaching audiences in over 28 countries
A French factory of giants, with a legacy of winning
ALPINE F1 TEAM
IDEA #2
63
F1 RACE WINS
3
CONSTRUCTORS CHAMPIONSHIPS
4
F1 DRIVERS CHAMPIONSHIPS
Brand perception :
2.3M
5.1M
PROUD
INNOVATIVE
DETERMINED
EXCITING
PASSIONATE
2.1M
1.7M
A COOL FACTOR COLLAB
CREATING HYPE IN LAS VEGAS
Alpine partnered with clothing brands Kappa & Palace for a complete take-over of the team around the Las Vegas GP :
ACTIVATION EXAMPLE
ONE-OFF
Las-Vegas inspired F1 livery
CUSTOM
Race suits for the two drivers
ORIGINAL
Team apparel for the GP
10 PIECES
Streetwear capsule collection
F1 POINTS OF ENTRY
SUPERLATIVE HOSPITALITY EXPERIENCES
UNIQUE B2B NETWORK
Thee exclusive hospitality offerings are tailored to offer privacy & comfort, providing ideal spaces & plenty of time for B2B networking & guest hosting across 3 full days.
EXCITING & PREMIUM PLATFORM
F1 is synonymous with premium experiences. Hosting partners, clients or executives offers them an exclusive VIP-level experience that few other sport can match.
POWERFUL INCENTIVE REWARD TOOL
F1 is an effective incentive tool to drive sales & performance. Increase employee satisfaction & retention by creating long lasting memories.
NEXT STEPS
THANK YOU FOR YOUR ATTENTION, NOW LET'S TALK
THOUGHTS & FEEDBACK
LET'S TALK
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Phil Mickleson
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
We deliver , bespoke & strategic end-to-end solutions for athletes to create even connections with their existing fans & reach new ones.
unparalleled
stronger
We recognize that athlete brand building & commercialization are . This synergy enhances an athlete's marketability, creating long-term financial & expanding their influence, both during their career & post-retirement.
intertwined
opportunities
MORITZ DIGITAL AUDIT
ROOM FOR
GROWTH
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNTS
MORITZ
2025 Stats – NBA Players with 200-300k Instagram Followers
66%
10%
272K
FOLLOWERS
11
POSTS ONLY IN 2024
FRANZ
63%
21%
257K
FOLLOWERS
14
POSTS ONLY IN 2024
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
MAKE A START ON TIKTOK
They both have what it takes to attract interest on TikTok. They are young, cool, and able to create meaningful content & get the most out of a channel that still needs a lot of work
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
MAKE A START ON TIKTOK
They both have what it takes to attract interest on TikTok. They are young, cool, and able to create meaningful content & get the most out of a channel that still needs a lot of work
IMPROVE BRANDED CONTENT
Although both are successful athletes associated with top brands like Nike & Jordan, their profiles don’t prominently feature their sponsors. Better product placement, special content & collaborations could attract new deals & reach wider audiences.
OUR RECOMMENDATION
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
A one-stop shop for your content from ideation through to production, distribution & monetisation :
PODCASTS
Becker Petkovic Podcast
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
KEVIN DURANT
COINBASE
100M€
In contract over the last 3 years.
DENNIS SCHRÖDER
BOSS
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
TEAM WAGNER
Career Mgmt / Orlando
RON WIEGAND
SVP Global Athletes / Berlin
BOB BRENNFLECK
SVP Commercial / New York
ELERI GUY
Athlete Mgmt / London
DANIEL PEIKERT
Sales Director / Berlin
VINCENT KITTMANN
Athlete Media House / Hamburg
AN EXTENSION OF TEAM WAGNER
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
MAJOR BASKETBALL AGENCY
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Sportfive x Tangem - F1 Pitch
By mathieuaribart
