JUSTIN ENGEL PRESENTATION
WHO ARE WE ?
AGENDA
+ INTRODUCTION
+ GETTING TO KNOW JUSTIN
+ YOUR BRAND
+ COMMERCIAL
+ ADDITIONAL SERVICES
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
NEW YORK
LONDON
PARIS
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
HONGKONG
RIYADH
NEW DELHI
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
LAUSANNE
---
HAMBURG
MUNICH
BERLIN
FRANKFURT
OUR LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Andrea Petkovic
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WE ARE ALSO
A MAJOR
PLAYER IN GLOBAL TENNIS
WE LOVE TENNIS
& Top Athletes
Network
OUR BELIEF
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, influencers & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
MENTORSHIP
CAREER DEVELOPMENT
MANAGEMENT & ORGANISATIONS
PLAYING OPPORTUNITIES
POST CAREER PLANNING
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
INTRODUCING PROJECT FIVE
COACHING STAFF
CAREER DEVELOPMENT
ADVISING
PHYSIO & HEALTH
NUTRITION CONSULTING
FITNESS
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
360° SUPPORT
WILDCARDS
SCHEDULING
PLAYING OPPORTUNITIES
EMPLOYMENT CONTRACTS
MEDICAL TREATMENT
MENTAL SUPPORT
ATHLETIC SUPPORT
NUTRITION SUPPORT
ADVISING &
NEGOTIATION
MRI APPOINTMENTS
PHYSIOTHERAPY
ORTHOPEDICS
GERMAN DOC NETWORK
COLLAB w/GERMAN EXPERTS
Dr. MARCO HARTL BESPOKE CONCEPT
LARGE CHOICE OF MENTAL COACHES
MAXIMIZE ON-PITCH PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
OWN THE MOMENT
Switch the 2 fonts around / Project FIVE (google logo) needs to be the BIG ONE HERE prominent
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
A shop for your content. From ideation through to production, distribution & monetization
one-stop
unparalleled
Delivering creative & production solutions for athletes to create an even stronger connection with fans. And reach new ones.
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
JASMINE PAOLINI (PATCH DEAL)
AMAZFIT
ALEXANDER ZVEREV (PATCH DEAL)
MEDTRONIC
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
OUR MISSION FOR YOU
OUR MISSION STATEMENT
As one of Germany's rising stars, our mission is to support your on-court career. Leveraging our specialized player management services whilst completing your professional journey progression with strategic brand positioning. And develop your commercial portfolio, scaling it locally, nationally & globally.
LET'S TALK ABOUT YOU
BECOMING JUSTIN
As Germany’s next star. We're developing a clear plan for building your brand, internationalizing your audience & crafting meaningful partnerships.
Because we believe you are just getting started...
LET'S TALK ABOUT YOU
GETTING TO KNOW YOU
DIGITAL AUDIT
UNTAPPED
POTENTIAL
1
POST ONLY IN 2025 SO FAR
0.34%
ENGAGEMENT RATE
17
POSTS IN 2024 - 8 OF THEM COLLABS
1
REEL EVER POSTED
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNT & ITS
13.4K
FOLLOWERS
U23 Top 100 tennis players IG engagement rate benchmark :
Followers data :
47%
11,5%
4,1%
OUR RECOMMENDATION
ELEVATE YOUR
INCREASE CONTENT FREQUENCY BOTH PLAYING & PERSONAL
1
INCREASE REEL QUANTITY
2
IMPROVE CONTENT QUALITY BOTH VIDEO & IMAGERY
3
CREATE MORE PERSONALIZED POSTS SO YOUR FANS CAN GET TO KNOW YOU WHO YOU ARE OFF THE COURT
4
LEVERAGE THE ALGORITHM BY LEANING INTO TRENDS
5
CONTINUE WITH YOUR GERMAN + ENGLISH LANGUAGE COPY
6
Your most engaging post ever :
OUR NEXT STEPS
OUR NEXT
STEPS
1
DEVELOP A TONE OF VOICE IN LINE WITH YOUR BRAND
2
DEVELOP CONTENT PILLARS
3
SUPPORT YOU WITH GENERATING & PRODUCING CONTENT
INSPIRATIONS
CONTENT
BEST CASES
Q&A's
Holger Rune
CHALLENGES
(maybe w/brands)
Ben Shelton
VLOGS
Aryna Sabalenka
Inspiration from tennis & the rest of the sporting world :
FEED
Charles Leclerc
TRAINING BTS
Steph Curry
YOUR INSTAGRAM ?
HOW TO OPTIMIZE
INSTAGRAM LEARNINGS
REMEMBER
TO CROP
Cropping effectively on Instagram is the quickest route to engagements. 4:5 for images and 9:16 for Reels
SUBJECT
FIRST
The subject of the asset should be prominent to catch someone’s attention
STAY
CONSISTENT
The platform rewards consistent, ongoing posting
NON CHRONO
- LOGICAL
Content in the feed is not consumed in a chronological order – consider a user’s potential narrative arc
VISUALLY
DRIVEN
As a visual-first platform, it is imperative the asset is bold & visually pleasing
ALGORITHM
SMARTS
The algorithm rewards Carousels and then Reels more than any other content type (changed in mid-2023)
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WHY ?
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Make the most of your social media features & grow in markets where you’re not present
Content-driven, community-focused platforms carry more weight than broadcast, also offering a unique storytelling platform
Make the most of your social media features & grow in markets where you’re not present
Increase exposure to local audiences & generates higher fan acquisition opportunities.
+ Consultancy to complement your instagram
+ Launch of TikTok
+ Launch of dedicated Chinese platforms
Build relationships with tennis-endemic platforms to reach tennis fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity to Justin, tennis or Germany
We can provide you post-workshop with a full social media guide, to support you with generating content & optimising performance.
SOCIAL MEDIA GUIDE
OUR SO.ME GUIDE
HOW WE BRAND BUILD
BRAND DEV
PROCESS
JUNIOR
PRO
ESTABLISHED
SUPERSTAR
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaLEGEND / POST CAREER
CAREER PROGRESS
Platform launches & media milestones along your path:
OUR TRACK RECORDS
STRATEGIC
ACCOUNTS
LAUNCHES
JÜRGEN KLOPP
Instagram launch in April 2024
3.5M
Followers after week 1
MANUEL NEUER
Xiaohongshu (RED) launch in May 2024
#1 FOLLOWED
German football player after 1st month
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of you.
KIT
EQUIPMENT
THE RIGHT
WE IDENTIFY
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
TO ESTABLISH A PORTFOLIO REFLECTIVE OF YOU
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
BRANDS
HOW DO WE GET THERE
A step-by-step process.
OUR SUPERPOWER
Capped number of partners to focus on sport
PHASE 1:
REGIONAL
OUR COMMERCIAL ROADMAP
Prioritising multi-year deals
PHASE 2:
NATIONAL
Authentic brand fits only
PHASE 3:
TENNIS ENDEMIC
Premium brands
PHASE 4:
GLOBAL
WE ARE HERE
SO WHAT ARE YOUR EXTRA ON-COURT NEEDS ?
HOW CAN WE HELP ?
2.
TRAVEL MANAGEMENT ?
3.
FINANCIAL
SUPPORT ?
4.
NUTRITION CONSULTING ?
1.
PHYSIO-THERAPY ?
DANKE
THAT WAS SPORTFIVE IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
YOUR TEAM AT SPORTFIVE
SPORTFIVE'S TEAM FONSECA
STEFAN FELSING
Sportfive CEO / Hamburg
RON WIEGAND
SVP Global Athletes / Berlin
CHARLIE STEEB
Tennis Talent Mgmt / Mallorca
ELERI GUY
Athlete Mgmt / London
BORIS BECKER
Tennis Advisor / Milano
EDUARDO BORGES
President LATAM / Rio de Janeiro
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
WE'RE TENNIS SPECIALISTS
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Justin Engel - Athlete Pitch Deck
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