ATHLETE SPONSORING PRESENTATION DECK
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO INTRODUCTION
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
MILANO
SAO PAULO
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DELHI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFURT
LAUSANNE
---
STATUS QUO
YOUR TARGET & KEY MARKETS
ABC1 MEN
Upper echelons of the socio-economic classification. Predominently Male. Aged 20-45yo.
FOCUSED
Your target market are Germany, the UK & the rest of continental Europe. In that order.
DIGITAL FIRST
Your current marketing channels are focused on media outlets (prime), magazines, Google & YouTube as well as collabs with established creators from the finance world.
WE TOOK A LOOK AT
It is relevant & returning on your invest.
But there is room to improve effectiveness.
YOUR CURRENT MARKETING
DATA TOUCHPOINTS
FACTUAL
Your communication puts a lot of emphasising on facts & figures.
HOWEVER
You can make it more effective & achieve a higher ROI through integrating emotions & storytelling.
x22
People are 22 times more likely to remember a story-based fact.
(Source: Stanford University)
81%
of viewers recall emotionally driven ads vs. 69% for rational ones.
(Source: Magnus University)
20%
The business performance boost of a well-crafted data storytelling. (Source: Deloitte, 2024)
INDEED:
"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way little else does."
- Nelson Mandela
THE EMOTIONS OF SPORT
SPORT IS EMOTIONS & STORYTELLING
THESE SPORT-INDUCED EMOTIONS
TRANSLATE IN BUSINESS
SPORT MARKETING PERFORMANCES
+18%
UEFA Champions League sponsor brands increase in post-campaign purchase intent.
(Source: Nielsen, 2022)
66%
0f consumers are more likely to buy from sports sponsors. 20% have specifically chosen a brand because it sponsors their preferred sport/athlete. (Source: Sport Business Journal Survey, 2025)
4.2 : 1
Across all sports properties, sport sponsorship delivers a $4.2 return per $1 spent.
(Source: Nielsen Sports 2023)
Video: All Pepsico UCL ads featuring Lionel Messi since 2006
To harness the business power of these sport-induced emotions
ATHLETE MARKETING PERFORMANCES
ATHLETES ARE
THE WAY TO GO
+22%
The average increase in attention time earned by an ad featuring an athlete.
(Source : Dentsu, Attention Economy, 2023)
+13%
The brand recall boost of an athlete-led ad vs non-athlete version.
(Source : Nielsen, Atheles as Endorsers, 2020)
x 2
The engagement increase on branded social media posts with an athlete.
(Source : Statista / KPMG Sport Advisory, 2023)
The Serena Williams x Gatorade collaboration is one of the highest-performing sport marketing campaign, exceeding a $6 : 1 ROI for the brand
WE TOOK A LOOK AT YOUR
And their indexes vs their respective average national populations.
TARGET AUDIENCE FAN BASE SIZES
BUSINESS INTELLIGENCE
Source : Global Web Index 2025
FOOTBALL
BASKETBALL
MOTORSPORTS
TENNIS
6.1M
+29%
3M
+6%
2.9M
+42%
2.5M
+26%
6.7M
+34%
3.2M
+7%
3.6M
+67%
3.8M
+81%
51.7M
+26%
28M
+14%
26.3M
+47%
24.3M
+41%
+67%
AND WELL,
THESE SPORT FANS LOVE THEIR ATHLETES
BUSINESS INTELLIGENCE
Source : Global Web Index 2025
32%
More likely to think positively about a brand or product when it sponsors their favorite athlete
43%
More likely to engage with a brand or product when it sponsors their favorite athlete
53%
More likely to purchase the brand when it sponsors their favorite athlete
MOTOR SPORTS FANS ARE
TENNIS FANS ARE
41%
More likely to think positively about a brand or product when it sponsors their favorite athlete
63%
More likely to engage with a brand or product when it sponsors their favorite athlete
62%
More likely to purchase the brand when it sponsors their favorite athlete
FOOTBALL FANS ARE
30%
More likely to think positively about a brand or product when it sponsors their favorite athlete
40%
More likely to engage with a brand or product when it sponsors their favorite athlete
48%
More likely to purchase the brand when it sponsors their favorite athlete
More so than Average European Sports Fans.
Partner with one of the most charismatic & admired football figures ever.
JÜRGEN KLOPP
ASSET PROPOSAL #1
Brand perception :
4.7M
LEADER
RELATABLE
EXCELLENCE
CHARISMATIC
PASSIONATE
Likability level in key European markets* :
2020
WINNER
2019 & 2022 RUNNER UP
2019
WINNER
2018 & 2022 FINALIST
2x
WINNER
2x RUNNER UP
*Sportfive Business Intelligence Study 2024
Top Markets
Most-liked top manager (among 18 markets)
MANUEL NEUER
THE GOAT KEEPER
ASSET PROPOSAL #2
At 39, the German goalkeeper has become a living myth.
The embodiment of trust & reliability & calm under pressure.
2x
WINNER
2013 & 2020
12x
WINNER
2014
WINNER
19.4M
6.2M
14.2M
Age of fandom :
Top Markets
Strategic Sportfive-led presence expansion :
The 37yo German driver is a seasoned F1 pilot, known for his precision & consistency. Set to drive for new German F1 team Audi in 2026.
NICO HÜLKENBERG
ASSET PROPOSAL #3
Top Markets
Brand perception :
RESILIENT
CONTROL
PRESSURE PROOF
RELIABILITY
SYMPATHIC
240
F1 GRAND PRIX
FROM 2010 TO 2025
Age of fandom :
2M
250K
552K
At 27yo, British driver George Russell is the new #1 driver & face of the quintessencially German Mercedes F1 team. Organically covering your top markets.
GEORGE RUSSELL
ASSET PROPOSAL #4
Brand perception :
CALM
CALCULATED
PRECISE
COMPETITOR
HIGH PERFORMANCE
140
F1 GRAND PRIX
FROM 2019 TO 2025
4
GP WINS
20 PODIUMS
6 POSITIONS
Age of fandom :
Top Markets
6.8M
2.4M
888K
The last active player of the eternal Tennis Big Four.
The Grand Slam titles record holder. The Djoker simply is the absolute reference in tennis.
NOVAK DJOKOVIC
ASSET PROPOSAL #5
24
GRAND SLAM TITLES
2024
OLYMPIC GOLD MEDIAL
Age of fandom :
Brand perception :
EXCELLENCE
RESILIENCE
COMPETITOR
LONGEVITY
DISCIPLINE
10.3M
9.3M
15.8M
Top Markets
RIGHTS PACKAGE
WHAT YOUR PARTNERSHIP COULD LOOK LIKE IN DETAIL
PLATFORMS
TVC, (D)OOH, POS, Digital including Social...
TERRITORY
Local / Language zone / Continental / Global
EXCLUSIVITY
Your industry / category
TERMS
Jul 2025 - Jul 2026
HOSPITALITIES
10 VIP tickets / post-game athlete access at selected events (/year)
SOCIAL MEDIA POSTS
5 feed posts / stories submitted on the athlete's channels (year)
APPEARANCES
2 x 2h athlete's presence for POS activation or company events (/year)
CONTENT PRODUCTION
2 x 4h shooting day for content production for campaign (/year)
MEMORABILIA
10 pieces of signed products (/year)
CONTRACTUAL FRAME
BASIC RIGHTS
ACTIVATION RIGHTS
DESCRIPTION
Your brand's Brand Ambassador
IMAGE & PRIVACY
Use of visual material, name, voice & likeness for your campaign
EXAMPLE
CASE STUDY
PROVEN SUCCESS
BORUSSIA DORTMUND x COINBASE
Creating trust in the crypto world by teaming up with a revered football institution led to a direct impact:
+300%
Brand usage in Germany after 1 year.
+38%
Increase in Secure brand consideration among campaign-exposed football fans.
+166%
In Coinbase being considered a First Choice brand among campaign-exposed football fans.
JÜRGEN KLOPP
DRIVES BUSINESS IMPACT
As evidenced by his Erdinger beer UK collaboration:
+62%
POST CAMPAIGN SALES UPLIFT. DESPITE COVID ON-TRADE RESTRICTIONS
+12.5%
WHEAT BEER CATEGORY GROWTH DURING THE SAME PERIOD
AN EFFICIENT BRAND AMBASSADOR
#1
IN THE 2YEARS AFTER THE CAMPAIGN, ERDINGER BECAME THE UK'S #1 WHEAT BEER BRAND
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
KEVIN DURANT
COINBASE
100M€
In contract over the last 3 years.
DENNIS SCHRÖDER
BOSS
THANK YOU
THOUGHTS & FEEDBACK
LET'S TALK
And what should be your priorities ?
WHAT'S THE F1 CRYPTO LANDSCAPE ?
F1 CRYPTO LANDSCAPE
X
X
WILLIAMS
STAKE / SAUBER
.
MC LAREN
HAAS
F1 CENTRAL
ASTON MARTIN
ALPINE
FERRARI
MERCEDES
RED BULL RACING
VCARB
.
BRAND
SUB-SECTOR
CEX
FIAT off-ramp solution
CEX
Blockchain
Crypto payments
CEX
CEX
CEX
CEX
CEX
Coin
MERCEDES
FERRARI
OUT OF BUDGET
F1 CENTRAL
RED BULL
STAKE / SAUBER
Turns into Audi into 2026
ASTON MARTIN
On-car branding > €6-8M pa
HAAS
Poor Brand Fit
VCARB
WILLIAMS
On-car branding €4M pa
ALPINE
On-car branding €3M pa
TIER 3
TIER 1
TIER 2
MCLAREN
On-car branding > €6-8M pa
This is the value system upon which we graded & ranked the best F1 teams to partner with Tangem :
OUR MISSION
F1 GRID
ASSESSMENT
HOLISTIC OFFER
The F1 Team presents a holistic partnership proposition.
AUDIENCE
The audience is inherently crypto friendly & thrive on new technically innovative products.
TEAM VALUES
Alignment of core corporate values and objectives.
OUR MISSION
OUR MISSION
1
2
3
Comprehensively individualised fitting withTangem's brief
S5 RANKING
OUR MISSION
1.
ALPINE
89%
2.
WILLIAMS
89%
3.
MC LAREN
85%
4.
RED BULL
76%
5.
MERCEDES
71%
6.
FERRARI
71%
7.
ASTON MARTIN
71%
8.
HAAS
64%
9.
VCARB
60%
10.
SAUBER STAKE
60%
A CELEBRATION OF F1 HERITAGE & FUTURE
THE LAP OF LEGENDS
ACTIVATION EXAMPLE
An innovative campaign for beer brand Michelob.
VIRTUAL x REAL
A 15-lap race at Silverstone where Sargeant competed against AI-driven avatars of past Williams champions.
AI - POWERED
Utilized over 42 million data points from 720+ races to replicate the driving styles & strategies of the legends.
AR - HELMET
Developed a bespoke AR helmet allowing Sargeant to see & interact with virtual competitors in real-time.
MASSIVE REACH
Premiered on AMC, BBC America & The Roku Channel, reaching audiences in over 28 countries
A French factory of giants, with a legacy of winning
ALPINE F1 TEAM
IDEA #2
63
F1 RACE WINS
3
CONSTRUCTORS CHAMPIONSHIPS
4
F1 DRIVERS CHAMPIONSHIPS
Brand perception :
2.3M
5.1M
PROUD
INNOVATIVE
DETERMINED
EXCITING
PASSIONATE
2.1M
1.7M
A COOL FACTOR COLLAB
CREATING HYPE IN LAS VEGAS
Alpine partnered with clothing brands Kappa & Palace for a complete take-over of the team around the Las Vegas GP :
ACTIVATION EXAMPLE
ONE-OFF
Las-Vegas inspired F1 livery
CUSTOM
Race suits for the two drivers
ORIGINAL
Team apparel for the GP
10 PIECES
Streetwear capsule collection
F1 POINTS OF ENTRY
SUPERLATIVE HOSPITALITY EXPERIENCES
UNIQUE B2B NETWORK
Thee exclusive hospitality offerings are tailored to offer privacy & comfort, providing ideal spaces & plenty of time for B2B networking & guest hosting across 3 full days.
EXCITING & PREMIUM PLATFORM
F1 is synonymous with premium experiences. Hosting partners, clients or executives offers them an exclusive VIP-level experience that few other sport can match.
POWERFUL INCENTIVE REWARD TOOL
F1 is an effective incentive tool to drive sales & performance. Increase employee satisfaction & retention by creating long lasting memories.
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Phil Mickleson
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
We deliver , bespoke & strategic end-to-end solutions for athletes to create even connections with their existing fans & reach new ones.
unparalleled
stronger
We recognize that athlete brand building & commercialization are . This synergy enhances an athlete's marketability, creating long-term financial & expanding their influence, both during their career & post-retirement.
intertwined
opportunities
MORITZ DIGITAL AUDIT
ROOM FOR
GROWTH
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNTS
MORITZ
2025 Stats – NBA Players with 200-300k Instagram Followers
66%
10%
272K
FOLLOWERS
11
POSTS ONLY IN 2024
FRANZ
63%
21%
257K
FOLLOWERS
14
POSTS ONLY IN 2024
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
MAKE A START ON TIKTOK
They both have what it takes to attract interest on TikTok. They are young, cool, and able to create meaningful content & get the most out of a channel that still needs a lot of work
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
MAKE A START ON TIKTOK
They both have what it takes to attract interest on TikTok. They are young, cool, and able to create meaningful content & get the most out of a channel that still needs a lot of work
IMPROVE BRANDED CONTENT
Although both are successful athletes associated with top brands like Nike & Jordan, their profiles don’t prominently feature their sponsors. Better product placement, special content & collaborations could attract new deals & reach wider audiences.
OUR RECOMMENDATION
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
A one-stop shop for your content from ideation through to production, distribution & monetisation :
PODCASTS
Becker Petkovic Podcast
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
TEAM WAGNER
Career Mgmt / Orlando
RON WIEGAND
SVP Global Athletes / Berlin
BOB BRENNFLECK
SVP Commercial / New York
ELERI GUY
Athlete Mgmt / London
DANIEL PEIKERT
Sales Director / Berlin
VINCENT KITTMANN
Athlete Media House / Hamburg
AN EXTENSION OF TEAM WAGNER
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
MAJOR BASKETBALL AGENCY
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Sportfive x Trading 212 - Pitch
By mathieuaribart
