WAGNER BROTHERS PRESENTATION DECK
WE ARE SPORTFIVE
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
LONDON
PARIS
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
ABU DHABI
SYDNEY
SEOUL
HONGKONG
RIYADH
NEW DELHI
SINGAPORE
ISTANBUL
MANCHESTER
WARSAW
SEA ISLAND
BUDAPEST
LAUSANNE
---
HAMBURG
MUNICH
BERLIN
FRANKFURT
NEW YORK
SCOTTSDALE
DALLAS
WASHINGTON
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Phil Mickleson
WE ARE ALSO A
MAJOR PLAYER IN INTERNATIONAL BASKETBALL
The world's leading agency for internationalization withing basketball, from marketing to sales & rights management
BASKETBALL EXPERTS
OUR MAJOR PARTNERS
OUR BELIEF
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, influencers & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
We deliver , bespoke & strategic end-to-end solutions for athletes to create even connections with their existing fans & reach new ones.
unparalleled
stronger
We recognize that athlete brand building & commercialization are . This synergy enhances an athlete's marketability, creating long-term financial & expanding their influence, both during their career & post-retirement.
intertwined
opportunities
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
A one-stop shop for your content from ideation through to production, distribution & monetisation :
PODCASTS
Becker Petkovic Podcast
OUR GAMEPLAN
NEXT STEPS
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
MORITZ DIGITAL AUDIT
ROOM FOR
GROWTH
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNTS
MORITZ
NBA Players - Instagram Followers
66%
10%
272K
FOLLOWERS
11
POSTS ONLY IN 2024
FRANZ
63%
21%
257K
FOLLOWERS
14
POSTS ONLY IN 2024
NBA Players - # of posts (since Sept 2024)
Bench : Top 15 NBA Euro player
SHOW SOME KIND OF PLAN / PATH TO SUCCESS
(MAYBE 2 PLANS FOR MO & FRANZ SEPARATELY)
Show 3-4 white spots
in their "sponsorship family" (now : Nike, Domino, etc... but then....more)
HOW ?
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
IMPROVE BRANDED CONTENT
Although both are successful athletes associated with top brands like Nike & Jordan, their profiles don’t prominently feature their sponsors. Better product placement, special content & collaborations could attract new deals & reach wider audiences.
OUR RECOMMENDATION
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Increase activity on their Instagram accounts, maintaining their cool vibe while posting more frequently. Include more basketball-related posts to give fans a glimpse of their professional lives behind the scenes, but also off-court, lifestyle, etc...
MAKE A START ON TIKTOK
They both have what it takes to attract interest on TikTok. They are young, cool, and able to create meaningful content & get the most out of a channel that still needs a lot of work
IMPROVE BRANDED CONTENT
Although both are successful athletes associated with top brands like Nike & Jordan, their profiles don’t prominently feature their sponsors. Better product placement, special content & collaborations could attract new deals & reach wider audiences.
OUR RECOMMENDATION
TIKTOK FORMATS OPPORTUNITIES
LAUNCHING
YOUR TIKTOK
TikTok offers a fantastic platform & opportunity to bring Mo & Franz chemistry & personalities to life:
VLOGS
BTS
CHALLENGES
TRENDS
OUR RECOMMENDATION
SOLIDIFY YOUR
BRAND IDENTITY
THE PLAYERS
Basketball focused content, both with the Orlando Magic and the national team. Game highlights, training content, challenges, post-game reactions.
THE MEN
Who are Mo and Franz off-court? Non-basketball related, passions &interests, cultural activities, crossover with athletes and influencers, trends.
THE BROTHERS
Everything they do together: intimate content, behind the scenes, personalities, moments of their personal lives, branded content, German traditions & more.
Create consistent narratives that are the foundation of your brand.
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
+ Diversify & increase content volume on IG
+ Launch of TikTok
+ Leverage local & global sports media platforms to reach new fans
Develop strategic partnerships with streamers & content creators from gaming, fashion, basketball & other sports.
Demonstrate affinities with other top athletes, artists & global teams that can help to reach new followers by creating natural & interesting collaborations.
TikTok routine vlog mockup
1M followers, Luc Menard NYC trick shots
TENTPOLE MOMENTS
JUN
JUL
SEPT
AUG
OCT
NOV
DEC
SEASON
SEASON
US GP'S
LEVERAGING MAJOR TENTPOLE MOMENTS TAPPING INTO SPORTFIVE NETWORK
TENTPOLE MOMENTS TO CAPITALIZE ON
X
1. Building US presence
2. Home market presence
3. Asia presence
THINK OF SPORTFIVE LIKE
Global sales network in the industry
OPTIMIZING MORITZ' PODCAST
OTHER OPTIMIZATION LEADS
CREATE NEW NBA PODCAST FORMAT
With 2–4 European participants, mixing entertaining conversations with top-tier basketball guests. Would be a true USP in the German-speaking market.
BUILD STRONG WAGNER BROS HOST CORE
And rotate in German NBA players, European players & other athletes to expand reach & storytelling depth, appealing to both fans & media alike.
INTRODUCE BILINGUAL EPISODES
German/English international version to attract wider audience while staying rooted in the German NBA fanbase—bridging cultures through basketball.
MODERN VIDEO PRODUCTION
Remote + occasional studio setup that enables high-quality content tailored for social media, unlocking more visibility & engagement.
WHAT IS NEXT ?
WE CAN SUPPORT YOU AT ANY POINT IN YOUR CAREERS
What we can help you with :
OUR SUPPORT
LINKEDIN STRATEGY
SPEAKER ENGAGEMENTS
B2B
FOUNDATION CREATION
MEDIA ACTIVATIONS
CHARITY
FUNDRAISER EVENTS
COMMENTARY
PUNDITRY
DOCUMENTARY
MEDIA
FAREWELL MATCH
MEET & GREETS
EVENTS
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
[5 years]
X
150M€
OUR PAST WORK
AND IN BASKETBALL
AS WELL
Including, but not limited to :
X
X
X
X
X
Patch deal
Multi Team Deal
X
X
Multi Team Deal
475M$
TOTAL
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
ATHLETE BRAND BUILDING ISN’T JUST ABOUT IMAGE. IT'S A STRATEGIC EFFORT THAT DRIVES SIGNIFICANT COMMERCIAL VALUE.
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
AUTHENTIC BRAND FITS ONLY
1
GLOBAL PREMIUM BRANDS
2
MULTI-YEARS DEALS
3
DIVERSIFY YOUR COMMERCIAL
INVENTORY
4
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
KEVIN DURANT
COINBASE
100M€
In contract over the last 3 years.
DENNIS SCHRÖDER
BOSS
RUSSEL WESTBROOK
HENNESSY
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
THE RIGHT
WE IDENTIFY
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
TO ESTABLISH A PORTFOLIO REFLECTIVE OF YOU
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
BRANDS
FOCUSING ON SOME
BASKETBALL ENDEMIC OPEN CATEGORIES
Focusing on some basketball endemic categories. That are personally open for you but subject to discuss for your Orlando Magic contract.
CREDIT CARDS
WATCHES
HEADPHONES
HIGH FASHION
AIRLINES
TOURISM BOARDS
BANKING
AUTOMOTIVE
OUR TARGET BRANDS
FASHION
OUR TARGET BRANDS
BRAND CATEGORY #1
Both of you have a strong cultural essence, making you a smart ambassador choice for Fashion brands
24.5%
OF MORITZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN FASHION
16% more likely vs general population
21%
OF FRANZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN FASHION
37.8M
NBA FANS IN GERMANY, CANADA & THE US
ARE INTERESTED IN FASHION.
21.7% more likely vs general population in these countries
Our pick :
FOUNDED BY TWO BROTHERS
LUXURY STREETWEAR, FITTING YOUR BACKGROUND
GLOBAL BRAND EXTENSION
TRAVEL
OUR TARGET BRANDS
BRAND CATEGORY #2
Two German brothers making their American Dream come true... A natural fit for the category.
25%
OF MORITZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN TRAVEL & TOURISM
32% more likely vs general population
19.7M
NBA FANS IN GERMANY, CANADA & THE US PLAN VACATION ABROAD IN THE NEXT 3-6 MONTHS
5% more likely vs general population in these countries
Our pick :
TWO BROTHERS LEADING THIS FAMILY BUSINESS
STRONG RELATIONSHIP (LAKERS & BULLS DEAL)
GERMAN HQ WITH BIG US AMBITIONS
23.5%
OF FRANZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN TRAVEL & TOURISM
26% more likely vs general population
HEADPHONES
OUR TARGET BRANDS
BRAND CATEGORY #3
Consumer Electronics is a Top#4 US industry investing in athlete partnerships.
23%
OF MORITZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN MUSIC
47% more likely vs general population
18.4M
NBA FANS IN GERMANY, CANADA & THE US PLAN TO BUY HEAPHONES IN THE NEXT 3-6 MONTHS
34.2% more likely vs general population in these countries
Our pick :
DEAL WITH MATS HUMMELS
STRONG SPORTFIVE RELATIONSHIP
GERMAN & US ARE KEY MARKETS
21%
OF FRANZ INSTAGRAM FOLLOWERS HAVE AN INTEREST IN MUSIC
33% more likely vs general population
ANA & BASTI x BRAX
WE'LL ALSO EXPLORE
JOINT COMMERCIAL PARTNERSHIPS
Check our work on the Klitschko borthers (ferrero kinder, IWC, mercedes, hugo boss, O2 telco, McFit german chain...)
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
TEAM WAGNER
Career Mgmt / Orlando
RON WIEGAND
SVP Global Athletes / Berlin
BOB BRENNFLECK
SVP Commercial / New York
ELERI GUY
Athlete Mgmt / London
DANIEL PEIKERT
Sales Director / Berlin
VINCENT KITTMANN
Athlete Media House / Hamburg
AN EXTENSION OF TEAM WAGNER
Ingo Sauer / Concept 8, Germany
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
MAJOR BASKETBALL AGENCY
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
THANK YOU
THAT WAS SPORTFIVE IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Sportfive - Wagner Brothers V2
By mathieuaribart
