PRESENTATION DECK
YOUR NEXT CHAPTER
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rightsholders & media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LONDON
PARIS
BARCELONA
SAO PAULO
TOKYO
SHANGHAI
ABU DHABI
SYDNEY
SEOUL
HONGKONG
RIYADH
NEW DELHI
SINGAPORE
ISTANBUL
MANCHESTER
WARSAW
SEA ISLAND
BUDAPEST
LAUSANNE
---
HAMBURG
MUNICH
BERLIN
FRANKFURT
NEW YORK
SCOTTSDALE
DALLAS
WASHINGTON
OUR LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTSHOLDERS
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Andrea Petkovic
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WE ARE ALSO
A MAJOR
PLAYER IN GLOBAL TENNIS
WE LOVE TENNIS
& Top Athletes
Network
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
MENTORSHIP
CAREER DEVELOPMENT
MANAGEMENT & ORGANISATIONS
PLAYING OPPORTUNITIES
POST CAREER PLANNING
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
OUR BELIEF
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, influencers & entrepreneurs.
By leveraging their personal brands, athletes have the power to engage with their audience on a deeper level, drive commercial success & influence social change.
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
We deliver , bespoke & strategic end-to-end solutions for athletes to create even connections with their existing fans & reach new ones.
unparalleled
stronger
We recognize that athlete brand building & commercialization are . This synergy enhances an athlete's marketability, creating long-term financial & expanding their influence, both during their career & post-retirement.
intertwined
opportunities
OUR TRACK RECORDS
STRATEGIC
ACCOUNT
LAUNCHES
JÜRGEN KLOPP
Instagram launch in April 2024
3.5M
Followers after week 1
MANUEL NEUER
Xiaohongshu (RED) launch in May 2024
#1 FOLLOWED
German football player after 1st month
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
For you, Marco.
OUR GAMEPLAN
LET'S TALK ABOUT YOU
OUR BELIEF
BVB ICON
MAKES HEADLINES IN LA
INDEED
A captain & a leader celebrated for his career & unwavering loyalty to BvB, you became a fan favourite & a German icon.
You've already made your mark in the US, winning the MLS Cup with the LA Galaxy. As one of the defining figures of your generation, your future prospects are boundless. With Sportfive by your side, the possibilities are limitless.
DIGITAL AUDIT
ROOM FOR
GROWTH
WE TOOK A LOOK AT YOUR INSTAGRAM ACCOUNT & ITS COOL
15.4M
FOLLOWERS
Top international players of your status - Post interaction rate 2025
Followers data :
10.5%
8.5%
5.5%
300K
FOLLOWERS LOST SINCE BVB FAREWEL
BUT
0.75%
POST INTERACTION RATE ONLY FOR 2025
& A
INSPIRATIONS
CONTENT
BEST CASES
Q&A's
/ FILTER
James Maddison
TREND & CHALLENGES
Marcelo
VLOGS
Alphonso Davies
Inspiration from football & the rest of the sporting world :
FEED
Charles Leclerc
TRAINING BTS
Steph Curry
OUR RECOMMENDATION
HELPING YOU
GROW BIGGER
PICKING UP CONTENT PACE ON INSTAGRAM
Overcome the recent loss of followers & slowdown of your activity on the platform with a content plan around diversification : on-pitch, off-pitch, lifestyle content...
MULTIPLY CROSS-CULTURAL MOMENTS
Strategically develop a 12-months plan of collaboration opportunities, to target a more US-specific audience outside of the football universe.
EXPLORING TIKTOK ?
A mix of repurposed game footage (if rights allow) & bespoke content shot around latest trends to benefit from the algorithm & tap into younger demographics.
OUR RECOMMENDATION
WE CAN HELP YOU STRATEGICALLY
GROW YOUR GLOBAL AUDIENCE
With a focus on the USA.
ROOM TO GROW AN INTERNATIONAL FOOTPRINT
USA
840k out of 81M
BRAZIL
1.6M out of 118M
GERMANY
1.3M out of 32M
ITALY
725k out of 26M
INDONESIA
644k out of 27M
Your Top 5 Instagram-following markets Vs number offootball fans in those markets
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
+ Consultancy to complement your Instagram
+ Launch of TikTok
Build relationships with football-endemic platforms to reach soccer fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity with Marco, soccer or Germany
TikTok routine vlog mockup
1M followers, Luc Menard NYC trick shots
THE 4 BRAND PILLARS
SOCIAL
MEDIA
INFLUENCERS
COLLABS
WHY ?
WE WILL SHOW YOU HOW TO
LEVERAGE FOUR BRAND-BUILDING PILLARS
HOW ?
Make the most of your social media features & grow in markets where you’re not present
Content-driven, community-focused platforms carry more weight than broadcast, also offering a unique storytelling platform
Make the most of your social media features & grow in markets where you’re not present
Increase exposure to local audiences & generates higher fan acquisition opportunities.
+ Consultancy to complement your Instagram
+ Launch of TikTok
Build relationships with football-endemic platforms to reach soccer fans
Develop strategic partnerships with gaming streamers, YouTube content creators’ & former players
Leverage influential sports figures or teams who already have an affinity with Marco, soccer or Germany
MUSCLE UP YOUR US PRESENCE
CAPITALIZE ON
MAJOR EVENTS
EXPERT POSITIONING
Use your story & aura to strategically position you as a prestigious, modern & principled soccer expert from Europe.
LEAN ON THE BVB CONNECTION
Be the inevitable face of Borussia Dortmund in the US, leveraging your popularity among the local fan clubs.
GET READY
Key events vlogs, fans meet-&-greets, guest appearances on podcasts, media stints... Build a PR/content momentum ahead of the 2025 FIFA Club World Cup & the 2026 FIFA World Cup.
Two of them happening in the US in the upcoming years.
WORKING ON YOUR BRAND
BUT DOING IT AS A COUPLE
BRANDING
MARKETING YOU AS A COUPLE
There is strenght in showing a different, more layered & nuanced facets of an athlete's personality, such as life with a significant other.
Everybody loves a power couple...
LEAN INTO LIFESTYLE CONTENT
Football content only gets you so far, appealing mostly to core fans. Doing lifestyle content opens up your target audience.
SHOW BEHIND-THE-SCENES
Share with US football fans insights into your Los Angeles life beyond the soccer pitch.
WHAT ABOUT YOUR PODCAST ?
OPTMIZING
YOUR PODCAST
How can you increase listenership, followers & opportunity ?
VIDEO VERSIONS
Adding a video version of your podcast will give it a push on YouTube & Spotify.
REFINE YOUR LINE
Focus more on family & Relationship topics or leverage LA-related lifestyle topics.
A GUIDELINE
Introduce recurring categories in your podcasts to give it more structure & make it easier to follow for listeners
COLLABS
Collaborate with other podcasts by inviting them on yours & guest podcasting on them.
COMMERCIALIZE
Use commercial options on your podcasts to diversify your inventory.
YOU ARE WITH LA GALAXY UNTIL 2026
WHAT IS NEXT FOR MARCO REUS ?
What we can support you with :
OUR SUPPORT
LINKEDIN STRATEGY
SPEAKER ENGAGEMENTS
B2B
FOUNDATION CREATION
MEDIA ACTIVATIONS
CHARITY
FUNDRAISER EVENTS
COMMENTARY
PUNDITRY
DOCUMENTARY
MEDIA
FAREWELL MATCH
MEET & GREETS
EVENTS
OUR COMMERCIAL AMBITIONS FOR YOU
COMMERCIAL
ATHLETE BRAND BUILDING ISN’T JUST ABOUT IMAGE. IT'S A STRATEGIC EFFORT THAT DRIVES SIGNIFICANT COMMERCIAL VALUE.
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
AUTHENTIC BRAND FITS ONLY
1
GLOBAL PREMIUM BRANDS
2
MULTI-YEARS DEALS
3
DIVERSIFY YOUR COMMERCIAL INVENTORY
4
SOME OF OUR WORK
FOR ATHLETES
OUR ATHLETE PARTNERSHIPS EXPERTISE
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
EXAMPLES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
JASMINE PAOLINI (PATCH DEAL)
AMAZFIT
ALEXANDER ZVEREV (PATCH DEAL)
MEDTRONIC
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
THE RIGHT
WE IDENTIFY
OUR APPROACH
ATHLETE INSIGHTS
-DRIVEN
Using insights to authentic target categories based on passion points and interests.
DATA
-DRIVEN
Driven by the SPORTFIVE Business Intelligence team leveraging a multitude of tools & databases to identify where your audience over-indexes.
TO ESTABLISH A PORTFOLIO REFLECTIVE OF YOU
BRANDS INSIGHTS
-DRIVEN
Leveraging brand insights of our sellers around the world through dedicated workshops.
CAMPAIGN
-DRIVEN
Leveraging key brand activation moments such as major tennis tournaments in home market.
BRANDS
FOCUSING ON SOME
FOOTBALL ENDEMIC OPEN CATEGORIES
Focusing on some football endemic categories. That are personally open for you but subject to discuss for your LA Galaxy contract.
CREDIT CARDS
WATCHES
HEADPHONES
APPAREL
AIRLINES
TOURISM BOARDS
BANKING
OUR TARGET BRANDS
ONE WE THOUGHT OF
FIFA WORLD CUP WORLWIDE PARTNER BRAND :
From our brand knowledge & network, they are actively seeking an ambassador ahead of WC26.
OUR TARGET BRANDS
1.3Bn
GLOBAL FOOTBALL FANS OWN A CREDIT CARD
4% more likely vs average population
Source : GWI Core 2024, 54 global markets, 960k responses
554M
GLOBAL FOOTBALL FANS USED VISA LAST MONTH
8% more likely vs average population
1.2Bn
GLOBAL FOOTBALL
FANS PAY CASHLESS
XX
ANA & BASTI x BRAX
WE'LL ALSO EXPLORE
JOINT COMMERCIAL PARTNERSHIPS
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
AN EXTENSION OF TEAM REUS
TEAM REUS
Career Mgmt / Los Angeles
RON WIEGAND
SVP Global Athletes / Berlin
BOB BRENNFLECK
SVP Commercial / New York
ELERI GUY
Athlete Mgmt / London
DANIEL PEIKERT
Sales Director / Hamburg
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
WE'RE FOOTBALL SPECIALISTS
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
DANKE
THAT WAS SPORTFIVE IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
YOUR INSTAGRAM ?
HOW TO OPTIMIZE
INSTAGRAM LEARNINGS
REMEMBER
TO CROP
Cropping effectively on Instagram is the quickest route to engagements. 4:5 for images and 9:16 for Reels
SUBJECT
FIRST
The subject of the asset should be prominent to catch someone’s attention
STAY
CONSISTENT
The platform rewards consistent, ongoing posting
NON CHRONO
- LOGICAL
Content in the feed is not consumed in a chronological order – consider a user’s potential narrative arc
VISUALLY
DRIVEN
As a visual-first platform, it is imperative the asset is bold & visually pleasing
ALGORITHM
SMARTS
The algorithm rewards Carousels and then Reels more than any other content type (changed in mid-2023)
HOW WE BRAND BUILD
BRAND DEV
PROCESS
JUNIOR
PRO
ESTABLISHED
SUPERSTAR
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaLEGEND / POST CAREER
CAREER PROGRESS
Platform launches & media milestones along your path:
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of you.
KIT
EQUIPMENT
HOW DO WE GET THERE
A step-by-step process.
OUR SUPERPOWER
Capped number of partners to focus on sport
PHASE 1:
REGIONAL
OUR COMMERCIAL ROADMAP
Prioritising multi-year deals
PHASE 2:
NATIONAL
Authentic brand fits only
PHASE 3:
TENNIS ENDEMIC
Premium brands
PHASE 4:
GLOBAL
WE ARE HERE
SO WHAT ARE YOUR EXTRA ON-COURT NEEDS ?
HOW CAN WE HELP ?
2.
TRAVEL MANAGEMENT ?
3.
FINANCIAL
SUPPORT ?
4.
NUTRITION CONSULTING ?
1.
PHYSIO-THERAPY ?
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
OUR MISSION FOR YOU
OUR MISSION STATEMENT
As one of Germany's rising stars, our mission is to support your on-court career. Leveraging our specialized player management services whilst completing your professional journey progression with strategic brand positioning. And develop your commercial portfolio, scaling it locally, nationally & globally.
LET'S TALK ABOUT YOU
BECOMING JUSTIN
As Germany’s next star. We're developing a clear plan for building your brand, internationalizing your audience & crafting meaningful partnerships.
Because we believe you are just getting started...
This is Marco Reus
By mathieuaribart
