GLOBAL KIT PARTNERSHIPS PRESENTATION
GLOBAL KIT PARTNERSHIPS
OUR MISSION
GLOBAL
WE ARE THE LEADING AGENCY FOR INTERNATIONAL APPAREL / FOOTWEAR PARTNERSHIPS
WE PROVIDE BRANDS WITH THE BEST MARKET INSIGHTS & GLOBAL NETWORK
WE IMPLEMENT YOUR GLOBAL STRATEGY
A UNIQUE BLEND OF EXPERTISE
OUR APPROACH
WHAT WE
OFFER
NEGOTIATION
Years of experience, working with the biggest players and agencies to get the best deal possible for you.
NETWORK
Direct access to key decision makers: agents, family members, players themselves... We bring you in pole position.
INSIGHTS
Accurate & reliable market data regarding all relevant players such as contract runtimes & fees.
UNDER ARMOR CASE STUDY
CASE STUDY
OUR PROCESS
OUR PROCESS
AS UNDER ARMOUR SPORTS MARKETING AGENCY IN GERMANY
PHASE 1
Debrief
+ SPORTFIVE became the exclusive Football Player Agency for Germany, Spain & France
+ Bring UA back into Global Football signing world class players at the biggest clubs in Europe
PHASE 2
Market Research
+ Player identification & strategy conception
+ Selection of the best possible players on best available price
+ Data based consultancy
PHASE 3
Engagement
+ Initial contact & conversations with players agents and bring player into the process
+ Coordinate introduction meeting with all relevant stakeholders
PHASE 4
Negotiation + signing
+ Providing insights into current player contracts (Cash Base, Bonuses, Royalties)
+ Contract negotiation, finalisation & signing
WHAT DID WE DO FOR UA ?
OUR SCOPE OF WORK
SCOPE OF WORK
DETAILED BENCHMARKING
CONTRACT NEGOTIATION
SUPPORT
ROSTER DEVELOPMENT
PLAN ALL MEETINGS
MEET THE PLAYERS
COORDINATION
SCREEN THE MARKET
DISCOVER THE DATA
IDENTIFICATION
ENGAGE WITH AGENT
HOW WE BRAND BUILD
TARGET
CATEGORIES
AUTHENTIC INFLUENCERS
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaThe type of players we went after :
TOP PROSPECTS
DOMESTIC HEROES
GLOBAL SUPERSTARS
+ Connected & respected in the football community
+ National popularity
+ Play for the biggest clubs
+ Potential superstar
+ Early stages in career
+ Youth National Team player
+ Best in their country
+ National Team player
+ Well-known to football fans
+ Top 5 player in his position
+ International recognition
+ Influence the game on & off the pitch
WE GOT TO WORK
Global sales network in the industry
SELECTION PROCESS
200
PLAYERS PER MARKET INITIALLY LISTED
3
STAGES OF FEEDBACK WITH THE BRAND
Initial consultancy with the brand. Refining selection criteria
Outreaches to get background player information: availability, fee, vision...
Advanced screening with UA based on strategic brand fit
FIRST PROPOSAL
TALKS WITH AGENTS
STRATEGIC FIT
REFINING A LIST OF POTENTIAL PLAYERS
FINAL LIST
10 players that hit key brand criteria
MAKING THE JUNCTION
Create profile and centralize all key data such as:
BIOGRAPHY
USP's
SOCIAL FOLLOWING
AVAILABILITY
ACHIEVEMENTS
FUTURE PATHWAYS
PRICE TAG
BRAND/FOOTBALL STRATEGY
FUTURE PRODUCTS
NEXT CAMPAIGNS
WHY UNDER ARMOUR ?
UPCOMING ROSTER
PITCHING TO
THE BRAND
PITCHING TO
THE ATHLETE
SOME OF OUR UNDER ARMOUR SIGNINGS
MEET THE SQUAD
DOMESTIC HEROES
SASHA BOEY
24YO
PEDRO PORRO
25YO
SOME OF OUR UNDER ARMOUR SIGNINGS
MEET THE SQUAD
MALICK THIAW
23YO
ANSGAR KNAUF
23YO
FERMIN LOPEZ
23YO
TOP PROSPECTS
SOME OF OUR UNDER ARMOUR SIGNINGS
MEET THE SQUAD
FERRAN TORRES
25YO
IBRAHIMA KONATE
26YO
ANTONIO RÜDIGER
32YO
GLOBAL SUPERSTARS
THANK YOU
THAT WAS
US IN A NUTSHELL,
LET'S TALK
LET'S TALK
+
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
Our organization has a global footprint with a robust brand network & top-tier apparel producers
1,400+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LONDON
PARIS
HAMBURG
BARCELONS
TOKYO
SHANGHAI
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
MANCHESTER
WARSAW
BUDAPEST
FRANKFORT
LAUSANNE
---
NEW YORK
DALLAS
WASHINGTON
SCOTTSDALE
SEA ISLAND
US COLLEGE SPORTS APPAREL PARTNERSHIPS
GLOBAL FOOTBALL
OUR WORK IN
AND BEYOND
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
MENTORSHIP
CAREER DEVELOPMENT
MANAGEMENT & ORGANISATIONS
PLAYING OPPORTUNITIES
POST CAREER PLANNING
US COLLEGE SPORTS APPAREL PARTNERSHIPS
WHAT DO WE DO ?
WE OFFER
30 YEARS OR EXPERIENCE
EXPERTS
Our team brings a lifetime of insights and connections to guarantee the best contract and deal possible.
What's our secret ?
RIGHTSHOLDER-LED & BRAND-LED APPROACHES
Bring new brands and rights-holders together through industry landscape knowledge.
GLOBAL KIT EXPERTS
International presence on all continents and markets.
DIRECT CONTACT TO C-LEVELS & OWNERS
Save time and effort by connecting with key decision-makers, ensuring the best possible deal.
WE'VE IMPROVED THE APPAREL DEALS OF
OUR FORMULA
OPTIMIZING THE DEAL STRUCTURE
Minimum cash basis & development, bonusses, VIK volume, royalties, purchase conditions
90 Top Teams, Players & Leagues
ENHANCING QUALITY & DELIVERY
Product quality, unique brand collaborations, product range, delivery period, reorder flexibility, NOS structure
ESTABLISHING THE BRAND SYNERGIES
Brand fit, level & heritage, international synergies, activation budget, rightsholder's importance within the brand's portfolio
US COLLEGE SPORTS APPAREL PARTNERSHIPS
Understand the evolving landscape to secure the most effective apparel partnership
MARKET TRENDS & INDUSTRY INSIGHTS
Growth of NIL deals
Shift toward direct-to-consumer sales & e-commerce
Sustainability and performance-based materials
VALUE OF APPAREL DEALS IN COLLEGE ATHLETICS
Influence on recruiting, branding and revenue generation
Importance of exclusivity, visibility and licensing rights
Impact of social media and athlete-driven branding
COMPETITIVE LANDSCAPE & BRAND POSITIONING
Breakdown of major players and their strategies
How emerging brands are challenging traditional partnerships
CUSTOMIZATION & INNOVATION
Growing demand for performance-based, tech-integrated gear
Personalization trends including limited drops
Integration of NIL opportunities with personalized apparel lines
FINANCIAL & LOGISTICAL CONSIDERATIONS
Revenue-sharing models and merchandising royalties
Supply chain and fulfillment efficiency
WE CAN DO THE SAME FOR
U.S COLLEGE ATHLETICS
US COLLEGE SPORTS APPAREL PARTNERSHIPS
WHO ARE WE ?
WE ARE
We are a global, full service sports marketing agency.
Strategically, commercially & creatively connecting brands, rights-holders media platforms.
Creating meaningful & impactful partnerships in sports.
SPORTFIVE
WHAT WE DO
WE SPECIALIZE IN
BRAND MARKETING & AUDIENCE DEVELOPMENT
A shop for your content. From ideation through to production, distribution & monetization
one-stop
unparalleled
Delivering creative & production solutions for athletes to create an even stronger connection with fans. And reach new ones.
LET US SHOW YOU
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Lewis Hamilton
Jürgen Klopp
Manuel Neuer
Max Verstappen
Phil Mickleson
With a small roster of rising stars, superstars & legends :
OUR ATHLETES
& TIER ONE
ATHLETES
Jon Rahm
Andrea Petkovic
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
WE ARE ALSO
A MAJOR
PLAYER IN GLOBAL TENNIS
WE LOVE TENNIS
& Top Athletes
Network
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
INTRODUCING PROJECT FIVE
COACHING STAFF
CAREER DEVELOPMENT
ADVISING
PHYSIO & HEALTH
NUTRITION CONSULTING
FITNESS
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
360° SUPPORT
WILDCARDS
SCHEDULING
PLAYING OPPORTUNITIES
EMPLOYMENT CONTRACTS
MEDICAL TREATMENT
MENTAL SUPPORT
ATHLETIC SUPPORT
NUTRITION SUPPORT
ADVISING &
NEGOTIATION
MRI APPOINTMENTS
PHYSIOTHERAPY
ORTHOPEDICS
GERMAN DOC NETWORK
COLLAB w/GERMAN EXPERTS
Dr. MARCO HARTL BESPOKE CONCEPT
LARGE CHOICE OF MENTAL COACHES
MAXIMIZE ON-PITCH PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
OWN THE MOMENT
Switch the 2 fonts around / Project FIVE (google logo) needs to be the BIG ONE HERE prominent
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
SPORTFIVE'S TEAM FONSECA
STEFAN FELSING
Sportfive CEO / Hamburg
RON WIEGAND
SVP Global Athletes / Berlin
CHARLIE STEEB
Tennis Talent Mgmt / Mallorca
ELERI GUY
Athlete Mgmt / London
BORIS BECKER
Tennis Advisor / Milano
EDUARDO BORGES
President LATAM / Rio de Janeiro
8 REASONS WHY
SO WHY SPORTFIVE ?
1.
LEADING SPORT MARKETING AGENCY
2.
PRESENT ON EVERY CONTINENT
3.
WE'RE TENNIS SPECIALISTS
4.
A TRUE SALES POWERHOUSE
5.
EXPERTS IN ATHLETE MKTG
6.
360 SPORTS MKTG SERVICES
7.
A DEDICATED TEAM
8.
COMPLEMENTING AN EXISTING TEAM
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Kit Partnership - Emotional Case
By mathieuaribart
