PRESENTATION DECK
OUR ATHLETES
TIER ONE
ATHLETES
Jon Rahm
Ana Ivanovic
Dennis Schröder
Lewis Hamilton
Ingrid Lindblad
Jürgen Klopp
Manuel Neuer
Boris Becker
Alexander Zverev
Max Verstappen
Phil Mickleson
Scarlett Schremmer
ATHLETES ARE NO LONGER JUST PLAYERS
INDEED
They are global icons, creators & entrepreneurs.
They have the power to engage with their audience, drive commercial success & influence social change.
HOW WE STAND OUT FROM THE COMPETITION
WHO ARE WE ?
WHAT
A ONE STOP SHOP AGENCY FOR YOUR CONTENT, FROM IDEATION THROUGH PRODUCTION, DISTRIBUTION & MONETIZATION.
DELIVERING UNPARALLELED CREATIVE AND PRODUCTION SOLUTIONS FOR ATHLETES
LEVERAGING SPORTFIVE'S GLOBAL NETWORK TO WIDELY DISTRIBUTE & MONETISE THIS CONTENT
WE DO
HELPING YOU TO CREATE EVEN STRONGER CONNECTIONS WITH YOUR FANS, & REACHING NEW ONES
GLOBAL ATHLETE
MEDIA HOUSE
HEAD OF GLOBAL ATHLETE MEDIA HOUSE
Vincent Kittman
SOCIAL MEDIA
Vincent Zurita
PODCAST
STRATEGY LEAD & ASSET AQUISITION
COMMERCIALIZATION
PR
OG CONTENT & COMMERCIAL
Peter King
COMMERCIALIZING
GO-TO MARKET
PLAN
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & Chelsea
THE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaTHE BROKERAGE
To do so Sportfive brokered a deal with 3 of the British Women's Super League's top clubs: Arsenal, Aston Villa & ChelseaDirect approach to athletes & management – leverage existing contacts
Approach to exclusive & non-exclusive athletes
Expand brand partnerships – targeted pitches for companies already working with us and athletes
Leverage internal resources and quick wins that are readily available. Ex: golf department
Bringing in our own ideas independently of athletes and capitalizing on the opportunities the market offers us.
PLANNING AHEAD
STRATEGY & STATUS QUO
STRATEGY 2025
Q1 2025
-
Completion of GAMH's foundational structure
-
Development of a comprehensive communication strategy across all channels
-
Initial expansion through inbound inquiries and activation of planned projects
Q2 2025
-
Implementation and market launch of planned projects
-
Monetization of media and content products
-
Scaling of ongoing productions and optimization of reach
2nd HALF
-
Maintaining a high implementation speed
-
Further development of new media and commercialization ideas
-
Long-term establishment of GAMH as a central media partner for athletes
-
Strengthening strategic partnerships and expanding international reach
2025
PLANNING AHEAD
STRATEGY & STATUS QUO
ROADMAP Q1
-
Becker Petkovic Podcast
-
Exploring Live Options at German Tournaments
-
Finding a Sponsor and developing the Podcast further
-
Jürgen Klopp Social Media, Boris Becker Social Media
RUNNING PROJECTS
-
Building a commercial Plan for 2025
-
Starting external communication of the Athlete Media House
-
Kicking-Off internal Communication of the Athlete Media House
-
Goal : using internal synergies
-
Expanding the sales force on our new products
COMMUNICATION
-
Wagner Pitch (Franz & Mo Wagner)
-
Podcast, YT and Social Media Retainer
-
Zverev Podcast
-
Update the concept & bringing the production inhouse
-
Collecting more Brand-Led Opportunities
-
Developing a pool of ideas to create content-series which we can sell to Brands
-
Selling Boris Becker Documentary
-
Working on acquiring more international Athletes for our Portfolio
-
Garthmann-Reus, Fonseca, Badosa
-
Preparing for the first inbounds after communication kick-off
UPCOMING
First Quarter processes, communication & first projects :
-
Building a good structure of the Athlete Media House to be productive and effective
-
Competitive analysis
-
Finishing Credential Deck
-
Finishing the Service Offer Understanding and using internal synergies, e.g. Golf-Department
PROCESSES
PLANNING AHEAD
OBJECTIVES
ROADMAP Q2
-
Bringing in one more Athlete to the Media House
-
Offering Social Media Retainer & Consultancy as a single service offer to Athletes
-
Talking to Team Klopp about Podcast OR including Social Media Deals in the packages (probably only one is possible)
-
Creating more and more content-series so we can sell it to Brands, e.g. “get an coffee” with Boris
-
Developing a plan for the next documentary - could be about Manuel Neuer
-
Planing of an (live) event or an action that will give the GAMH visibility (as a self-marketing tool)
-
Developing further ideas where we see great chances, e.g. TV-Show, Sport Podcast etc, & commercialize those
-
Developing more ideas with the focus that it will be an international media product in GAMH
-
Building a plan of bringing GAMH to conferences, events for branding purposes. E.g. Keynote on: State of Athlete Media & Commercialisation at SPOBIS 2026 (and other conferences!)
OUR GOALS
Let's get up & running !
PLANNING AHEAD
OBJECTIVES
ROADMAP
Q3 & Q4
-
Bringing in two more Athletes to the Media House
-
Adapting Processes because of the added projects in Q2, especially Sales and in-house Production
-
Checking our Service Offer and see if we need to adapt or extend it
-
Selling next Documentary
-
Constant developing of internal synergies and bringing in new projects
-
Planning of an (live) event or an action that will give the GAMH visibility (as a self-marketing tool)
OUR GOALS
Adapt & develop recognition
INTRODUCING OUR NEW
GLOBAL ATHLETE
MEDIA HOUSE
SOCIAL MEDIA
Klopp Instagram
account launch
PR
Neuer x GQ x Huawei
ORIGINAL CONTENT
Rio Ferdinand Tipping Point Documentary
Our brand building services for athletes :
PODCASTS
Becker Petkovic Podcast
ALL ABOUT PODCASTS
PODCASTS
DEEP DIVE
It seems to be ubiquitous these days, but why should you get into podcasts ?
WHY ?
+ Ease of production
+ Opportunity to build reach, a community & intimate connections
+ Media platforms are pushing video-podcasts
+ Monetization is good
+ Still growing media
+ Live event opportunity
WHAT ?
+ Full service : creation, production & posting
+ Target audience engagement
+ Reach expansion
+ Audio & video versions
+ Strategic engagement
+ Diverse content formats
WE CAN ALSO WORK
SOCIAL MEDIA
Those seem mandatory in our day & age, but why & what for exactly ?
DEEP DIVE
WHY ?
+ Foundation for every athlete in brand building
+ Daily connection to fans & followers
+ Reach opportunity us great
+ Monetization through campaigns is standard
+ Difference-maker from other athletes
WHAT ?
+ Strategy for all channels & markets
+ Creating meaningful connections
+ Target audience engagement
+ Reach expansion
+ Full service : creation, production & posting
+ Using collabs with (Sportfive) athletes
+ Community management
DEEP DIVE
ANOTHER PRODUCT
DOCUMENTARIES & COMMERCIALS
Capitalizing on a trend
WHY
DO IT ?
+ An athlete-starring documentary is a prestigious & potentially far-reaching format audience-wise
+ Part of the sports media-landscape, nowadays
+ Commercials are now part of the brand-building, that's why we want to control it
WHAT
WE DO ?
+ Production of high-quality documentaries showcasing the personal journeys of athletes
+ Storytelling : focus on authentic stories that evoke emotion & connect with the audience
+ Production of state of the art commercials
WE CAN CREATE
OFF-COURT PUBLIC
RELATIONS
How to create & leverage these opportunities ?
DEEP DIVE
WHY ?
+ Part of the modern brand-building
+ Developing recognition channels that now offers a different kind of authenticity
+ It increases the awareness of the athlete among new target groups
+ A strong acquisition tool for potential partners
WHAT ?
+ Media relations : development and distribution of press releases and storytelling
+ Targeted campaigns in Lifestyle and Non-Sport Formats
+ Part of our brand building to elevate the athlete's public perception
PIPELINE
OUR CURRENT PITCHES & TALKS
6.
POLARIS
Exploring a strategic cooperation
1.
MARCO REUS & SCARLETT
Global Brand-Building & Commercialization
2.
JOÃO FONSECA
Global Brand-Building & Commercialization
3.
PAULA BADOSA
Global Brand-Building & Commercialization
4.
FRANZ & MO WAGNER
Global Brand-Building & Commercialization
5.
ANGEL REESE
Global Brand-Building & Commercialization
PIPELINE
SINGULAR IDEAS
6.
ZVEREV PODCAST
+ Updating his current Podcast and bringing it to another level
1.
FIVE-A-SIDE FOOTBALL
+ Trend topic with little coverage until now
+ Ideas to create media around Ballers, Icon & Kings Leagues
2.
TALK SHOW - LAURA WONTORRA
Exploring ideas of a potential TV-Show
3.
SPORT PODCASTS
+ Podcast that covers sport news on a regular basis
+ DACH first, then exploring global opportunities
4.
EXPANDING RETAINER BUSINESS
+ Offer athletes & teams our most succesful products as stand alones
5.
KLOPP PODCAST CONCEPT
+ Development of different concept ideas. Eg: European Football
THANK YOU
LET'S TALK
LET'S TALK
+
VIDEO BIO
WHERE ARE WE ?
WE OFFER LIMITLESS OPPORTUNITIES
THANKS TO OUR UNMATCHED NETWORK
We have a footprint on every continent.
NEW YORK
LONDON
PARIS
HAMBURG
BARCELONA
TOKYO
SHANGHAI
DALLAS
ABU DHABI
SYDNEY
SEOUL
MUNICH
HONGKONG
RIYADH
NEW DEHLI
BERLIN
SINGAPORE
ISTANBUL
WASHINGTON
MANCHESTER
SCOTTSDALE
WARSAW
SEA ISLAND
BUDAPEST
FRANKFORT
LAUSANNE
---
1.300+ EMPLOYEES
18 COUNTRIES
60+ OFFICES
LOCATIONS
OUR CLIENTS
WE WORK WITH PREMIUM
RIGHTS-HOLDERS
WHAT WE DO
WE ARE A ONE-STOP SHOP FOR YOUR
BRAND, AUDIENCE & COMMERCIAL DEVELOPMENT
STORYTELLING
Depending on your objectives, we can help you tell your story, grow your brand & engage your target audience in the most relevant & efficient way.
PRODUCTION
We deliver high-end creative & production solutions for athletes to build an ever stronger connection with fans through great content.
DISTRIBUTION
XXXX
MONETIZATION
Our ambition is to create an original platform for an athlete to convey his/her message in a monetizable way.
REPORTING W/ ACTIONABLE INSIGHTS
AUDIENCE DEVELOPMENT TACTICS
IMPROVING
NEW MARKETS EXPANSIONS (INCL. CHINA)
MEDIA DAYS & SHOOTING
REMOTE CREATIVE CONTENT CREATION
EXECUTING
CHANNEL AUDIT
BENCHMARK
PREPARING
PLATFORM LAUNCH STRATEGY
ALL ABOUT PR
OUR PAST WORK
WE'VE BROKERED
SOME OF THE BIGGEST DEALS IN SPORT
X
150M€
[5 years]
[5 years]
X
150M€
X
100M€
[10years]
X
250M€
[3years]
[3years]
X
50M€
X
130M€
[3 years]
Including, but not limited to :
SOME OF OUR WORK
FOR ATHLETES
THE SAME
GOES FOR ATHLETES
LEWIS HAMILTON
CFI
NEYMAR JR
OPPO
THE CASES
JÜRGEN KLOPP
TRIVAGO
GIANNIS ANTETOKOUNMPO
BREITLING
MEGAN RAPINOE
LEGO
H. KANE, P. POGBA, M. REUS, K. PIATEK, G. DONNARUMA
TCL
100M€
In contract over the last 3 years.
MARIA SHARAPOVA
EVIAN
SERVICE OFFERING
360° ATHLETE
WE CAN HELP ATHLETES AT EVERY STAGE IN THEIR CAREER
OUR SERVICES
BRAND BUILDING
SOCIAL MEDIA
PR
ORIGINAL CONTENT
PODCASTS
BRAND BUILDING
ATHLETE MEDIA HOUSE
COMMERCIAL
SPORTFIVE
SPEAKING ENGAGEMENTS
BROADCAST & PUNDITRY
AMBASSADOR PARTNERSHIPS
MANAGEMENT
PROJECT FIVE
POST CAREER PLANNING
MANAGEMENT & ORGANISATION
CAREER DEVELOPMENT
CONTRACT NEGOTIATION
THANKS TO THE MOST
Global sales network in the industry
OUR SUPERPOWER
500K+
ACTIVE BRAND CONTACTS IN OUR CRM
300
FRONTLINE SALES STAFF, SUPPORTED BY OVER 40 MARKET LEADING SALES ENABLEMENT SPECIALISTS
Global premium sales experts working global assets & coordination
National premium assets experts working out of national hubs
Sales experts working out of
right-holders offices
GLOBAL SALES
NATIONAL SALES
LOCAL SALES
Major investments in a market-leading customer insights platform
GLOBAL CRM
INFORMED, PROFESSIONAL & CONNECTED
SETS US APART ?
WHAT
HOW WE STAND OUT FROM THE COMPETITION
WE FOCUS
ON A FEW
Quality over quantity.
We work with a very selected group of athletes from different sports.
ATHLETE
EXPERTS
We have unmatched athlete expertise developing rising stars, superstars, legends & post-careers.
DEDICATED
TEAM PER ATHLETE
We bring in a small dedicated team fully focused on each athlete & integrated into SPORTFIVE's wider agency structure.
BRING IN
S5'S FULL POWER
360° service offering from management, brand marketing & commercial services in all relevant markets & globally.
THE TEAM
BEHIND THE ATHLETE
We can complement an existing team & become their extended arm around the world.
YOUR TEAM AT SPORTFIVE
YOUR GLOBAL TEAM
RON WIEGAND
Berlin / Sales Director
MAXIMIZE ON-COURT PERFORMANCE WITH
UNMATCHED EXPERTISE & OPPORTUNITIES
We call it PROJECT FIVE.
WILDCARDS
SCHEDULING
MEDIA TRAINING
TRAVEL MGMT
FINANCIAL SUPPORT
KIT & EQUIPMENT
LEGAL ADVICE
PHYSIO & HEALTH
NUTRITION CONSULTING
COACHING STAFF
CAREER DVLPMENT
PLAYING OPPORTUNITIES
360 SUPPORT
ADVISING
FITNESS
OWN THE MOMENT
WE ARE SPORTFIVE
CONNECT
Use slide 2 of Athletes credz + vidz
A GLOBAL, FULL-SERVICE SPORTS MARKETING AGENCY THAT STRATEGICALLY, COMMERCIALLY & CREATIVELY CONNECTS BRANDS, RIGHTS-HOLDERS, MEDIA PLATFORMS & FANS TO CREATE MEANINGFUL PARTNERSHIPS IN SPORTS.
THOSE ARE THE MOMENTS THEY LIVE FOR
Those are the moments that Manuel Neuer has created over & over
OUR ENDGAME IS TO UNLOCK
OUR MISSION
COMMERCIAL
PARTNERSHIPS
ENDORSEMENT
We will deliver a combination of domestic
& international deals with authentic brands. Strategically establishing a partnership portfolio reflective of the athlete.
KIT
We are one of the only agencies with a dedicated kit department with an unparalled network to all major sports apparel businesses.
EQUIPMENT
We have excellent relationships with every manufacturing company.
Drive home the fact that WE DOIN IT FOR THE MONEY
RIGHTS PACKAGE
EXAMPLARY
WHAT YOUR PARNTERSHIP WITH MANUEL NEUER COULD LOOK LIKE IN MORE DETAILS
OWN THE MOMENT
DAVID SPATH
After a gold-winning junior career, awarded with Best Goalkeeper at the Junior
Athlete Media House Deck for V. Kittman
By mathieuaribart
